Join Jeff Gayduk, host of the Traveling Tribes Podcast, in an engaging conversation with Sue Arko, a recognized expert in the group travel industry. Sue shares insights from her extensive career, spanning from owning and operating Free Spirit Vacations and Events since 1996 to her current role as project manager for the Accent Travel Network. Discover how Sue's journey into the tour business began in 1981 and evolved into pioneering initiatives like the Accent conferences.
Explore the unique features of Accent, formerly known as Spotlight, including the Future Tour Operator category designed to mentor newcomers to the industry. Learn about Accent's innovative programs such as "Accent Supports Local," which highlights and supports small businesses within host destinations. Sue also discusses the "Accent Supports Preservation" initiative, focusing on community service projects aimed at giving back to local areas.
Discover the challenges and opportunities facing the trade show business in the group travel sector and the importance of educating both industry insiders and newcomers. Sue and Jeff delve into the significance of bridging connections between tour operators and destinations, fostering collaboration and innovation within the industry.
As Sue shares her experiences and visions for the future of group travel, listeners gain valuable insights into the evolving landscape of group tourism and the role of initiatives like Accent in shaping its trajectory. Join the conversation and uncover the trends and initiatives driving the group travel industry forward.
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