44: Karen Trevino from North Little Rock CVB

In this episode of the Traveling Tribes Podcast, host Jeff Gayduk sits down with Karen Trevino, President and CEO of North Little Rock Tourism. The conversation dives into Karen's illustrious career and her recent induction into the Arkansas Tourism Hall of Fame.

Karen shares her journey, beginning at the Arkansas Tourism Department at the age of 19, and discusses the evolving landscape of tourism in Arkansas. She emphasizes the state's focus on outdoor recreation and the cooperative spirit that drives the tourism industry in Arkansas.

They explore the impact of technology on tourism, highlighting the shift from traditional print and broadcast media to digital platforms and the role of influencers. Karen touches on the innovative ways North Little Rock Tourism is leveraging AI to enhance their operations and stay ahead in the rapidly changing industry.

The episode also delves into the unique aspects of North Little Rock, such as the Burns Park Sports Complex and the various community-focused initiatives, like the "Setting the Table" culinary branding program. Karen explains how these initiatives help to build strong community ties and attract visitors.

Karen and Jeff discuss the blurring lines between leisure and group travel, with Karen providing insights into the integrated approach her team takes to manage and promote North Little Rock as a destination. She also highlights the importance of maintaining strong local media relationships and the evolving role of CVBs in community events.

The episode concludes with a discussion on Karen's involvement with Skål International, a professional organization for tourism leaders. As the President of Skål International USA, Karen talks about the benefits of the organization, including networking, business opportunities, and the focus on sustainability.

Tune in to learn more about Karen Trevino's journey, the innovative strategies of North Little Rock Tourism, and the future of tourism in Arkansas.