November 2, 2025 • 48 mins
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We dig into YouTube’s AI push, the underrated power of the new collaboration tool, and why understanding human behavior beats chasing algorithm lore. Listener questions take us from reptile care positioning to audio-only let’s plays to the collector mindset that turns variety into a focused channel.
• AI-enabled creation vs policy enforcement tension
• Collaboration tool benefits and onboarding friction
• Entertainment vs education packaging for animal niches
• On-camera energy: the 130 percent rule
• Audio-only let’s plays limits and visual repackaging
• Titles that trigger curiosity through specificity
• Collector through lines that enable channel variety
• Search intent, answer-first structure, and personality layering
• RPM realities for shorts and likely AI feeds
• Hype feature timing and practical CTAs
If you’re listening and you want to send us an email, you can send it to theboost at vidik.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_00 (00:00):
Is it good?
Ultimately, that's what dictateseverything.
If you identify your audienceand you and you're specific
about the exact type of person,now you do get to branch out
more than you would think.
SPEAKER_01 (00:10):
That is actually the winning formula on YouTube.
If you can understand humans,you can win in everything.
Welcome to the only podcast thatwill A B test hosts.
I'm Travis, the always timehost, and this is B.
Uh Dan.
SPEAKER_00 (00:23):
Wow.
What's going on, B?
Wow.
Um, I don't know.
There's I don't know if there'sa lot of pressure here that
takes the pressure off.
SPEAKER_01 (00:31):
Yeah, that actually is based off of an email we got
that uh we'll get to a littlelater on.
But yeah, um, we're here to helpyou grow your YouTube channel,
at least hopefully anyway, uh,by answering your questions.
And sometimes we talk aboutdifferent things going on on the
YouTubery worlds.
Um, and listen, if you're newhere, welcome.
We are gonna hear to give yousome answers to things you may
never have thought of, and we'lltell you how you can send us a
(00:52):
message if you have a questionuh later on in the show.
Um, so Dan, lots of stuff overthe last couple of weeks that
we've talked about here on thechannel.
Um, we've had things from Soracoming up to views going down to
uh things that uh YouTube islaunching and all these things.
It's been a very uh active uh2025 for YouTube, and it seems
(01:14):
like it's not gonna slow downbecause you know they did that
uh that uh get together a couplemonths ago where they talk about
all these things they're gonnarelease uh and they've already
started releasing some things.
And the thing we talked about inthe last episode with I did with
uh Rob, the collaboration tool,which I think is one of the best
tools they've ever releasedbecause it actually works.
Um if you look back on 2025, andI know the year isn't over yet,
(01:35):
but we're only like 90 days awayfrom the end of the year, which
is mind-blowing.
Um, if you had to think thatthrough, what has been the
biggest thing this year that'slike the takeaway for you for
2025 on YouTube?
Is there something that stoodout, whether it be a controversy
or a tool or whatever?
What stood out to you this year?
SPEAKER_00 (01:52):
Uh so yeah, I thought you were about to ask me
what my favorite thing was.
Um, you do that too.
Yeah.
I mean, if it stood out.
Because I was gonna say uh itwould be the collaboration tool.
I'm very impressed so far withthe way it works and how it's
set up.
It I have a couple nitpicksabout it.
It could be a little bit easierto get people connected because
I've tried it and you know, Ihad to explain it to everyone.
Yeah, yeah.
(02:13):
They didn't hit a save button,and so like, okay, I set it up,
but it wasn't working.
It's so silly.
Anyway, yeah, um, collaborationtool is probably my favorite uh
tool, and I know that's kind ofa cop-out because they just
released it.
Um, but genuinely it is.
The thing that stood out to methe most, though, uh, that I
think everyone's kind ofnoticing and talking about here
and there is the fact thatYouTube is just doing this big
AI push, as is everybody.
(02:35):
It shouldn't be a big surprise,but the idea that you can
generate content with theYouTube app is I mean, that's
that's a big deal.
And what's also interesting uhhappening in the background of
that is if you go on places likeReddit, you will find countless
posts from people saying, I'mposting these clips, why did my
(02:57):
channel get taken down?
And people get invested, theystart to investigate.
They're like, Well, your channelis all AI clips, or your channel
is just you taking clips fromother people, and because they
see someone else doing it getaway with it, you know.
So it's just interesting thatYouTube is making doing that
easier with their tools, butthat the same time they are
demonetizing channels orcompletely taking down channels
that are doing things like that.
(03:18):
And going into 2026, that is thething I'm most interested in
seeing shake out.
Are are they going to let youuse their tools to do the things
they previously banned you forif you used, say, Sora to do it?
And and I don't know.
It's gonna be really interestingto see how they kind of balance
everything.
SPEAKER_01 (03:34):
And I don't want to say too much more because
they're probably gonna get intoit, but well, but what's
interesting is that uh, youknow, I think we did a video on
the main channel earlier thisyear talking about the
monetization rules for AI, andit happened before Sora, right?
So, you know, people were stillusing AI for different things,
but I think Sora like blew upthe ability to make actual like
more content than ever before.
It's actually kind of watchable.
(03:56):
Um and uh I think people forgetthat like as far as monetization
goes, it's not a great pathforward at the moment.
I I think there's been somerumblings from I think some of
the platforms know that they'regonna have to figure out
something, right?
Because that's how you're gonnakeep people around.
Otherwise, there's gonna be aflash in the pan.
Um, and that might be a thing,like you know, some type of
monetization scheme might comealong at some point.
(04:18):
We'll see.
I think right now, if you'retrying to like grow a channel
just using all AI, right nowit's like, what are you gonna
get out of it?
Not much.
Um obviously you're not lookingfor personal fame if you're
using it because no one willknow who you are.
And you so the other obviousthing would be money.
Well, at this point, there's nomoney really to be made on it.
So I feel like we're in a weirdtipping point.
(04:40):
Next year will be veryinteresting to see how this all
moves forward.
SPEAKER_00 (04:42):
And uh yeah, you know, like think of the RPMs for
shorts, and they've gottenslightly better since shorts
came out, but I'm talkingslightly.
We're we're becoming pennieshere.
And why is why are the RPMs somuch lower for shorts?
It's because it's easier to makeand therefore there are more of
them uploaded than longs.
I assume I don't have data onit.
It's part of it.
I assume part of the reason.
Yeah, so RPMs for yeah, a numberof reasons are lower on shorts.
(05:06):
I cannot imagine if they if theymonetize the AI clips, even if
they separated them a little bitand said this is shorts, this is
the AI feed, how low are theRPMs gonna be on that when
people can post a thousand aday?
Not literally, but you know whatI mean.
SPEAKER_01 (05:20):
Yeah, yeah, yeah.
I mean, probably nothing, but bythe same token, it's hardly
costing you anything to makethem in the first place or maybe
anytime anyway.
So, like, who cares?
SPEAKER_00 (05:29):
And keep in mind, every time something is
generated, it always costs thesecompanies money.
And that's the thing.
Those companies have to figureout how they're gonna profit
before we get to profit ascreators.
Such a good point.
SPEAKER_01 (05:39):
Yeah.
I mean, people got to make moneybefore we make our money.
Uh, speaking of making money,we're gonna try to help you do
that by growing your YouTubechannel here.
And we do that by talking aboutthings in a very realistic way.
Um, we will give you some of theadvice that you maybe have heard
before because, well, it works,but every once in a while we
gotta tell you things you don'twant to hear.
But it's the truth, and it'salways the best way, I think, to
move forward.
So uh if you're interested andyou want to send us a message,
(06:01):
there's a couple ways of doingit, and we'll show you how to do
that here in a minute.
Um there's two ways.
So if you're listening to theaudio-only podcast, then there
is a link at the bottom of theuh, or sorry, in the show notes.
So for people who don't know,don't listen to audio-only
podcasts, there's not there's adescription, but they're they're
called show notes.
Um and in there, there's a linkthat says text us.
(06:23):
And if you do that, click that,you can send us a text message.
And our first text message uhcomes from uh guy named Lucas.
So hey Travis and whoever elseyou have with you today, all
right, that's whoever else,that's Dan.
We're leaking these textmessages, by the way.
I know exactly literally.
Uh my channel focuses on reptileeducation and care, but I'm
trying to balance entertainmentwith value, with value and
(06:45):
valuable information.
How can I better position mycontent to stand out in the
animal niche and build a loyalaudience?
Also, I do love both Cadburyeggs and candy corn, but cream
eggs are definitely far better,but neither's as good as
Reese's.
Fast break bars.
I've never heard of that before.
SPEAKER_00 (06:59):
Have you heard of the fast break bars?
I feel like I've had thosebefore.
Um really?
I think if I'm rememberingcorrectly, they they kind of
they're still Reese's, but yeah,they have that more like energy
bar kind of aesthetic to them.
I I don't know.
I don't want to miscategorizethem, and I can also be
misremembering.
It's been so long since I'veeaten candy in general.
SPEAKER_01 (07:18):
I'm I don't like peanut butter, so I'm tempted to
not try this, but I'm alsotempted to try it as this as
Lucas says, they're better, so Idon't know.
But uh Lucas's real question isyou know, he's got a reptile
education and care channel,wants to balance entertainment
with valuable information, andhow do you position his content
to stand out in the animal nicheand build that audience?
What do you think about this?
It's interesting uh becausethere are tons of great uh
animal channels out there, sothere's definitely a way to do
(07:40):
it.
SPEAKER_00 (07:41):
Yeah, we're not looking at the channel right now
or anything, so you're notmissing out any visuals here if
you're listening to the podcast.
But I am going to make anassumption based on what they
said, which was I'm trying tomix entertainment and education.
Now, what kind of educationcould a channel like this give
us?
And I have to imagine it isproper care of your terrarium.
Is it a terrarium for reptiles?
(08:01):
Um, you know, like how to withthe types of food you feed them,
things like that, I think.
Um it could be different things,uh, but let's start there.
If that's what they're doing, Ifeel like they need to
understand that that's prettyniche because your audience
becomes people who want to alsoown reptiles.
(08:22):
So that's probably a much likelower ceiling than people who
just want to see reptiles doingreptile things.
So it really depends on whatkind of education because it can
also be (08:33):
did you know stuff?
Like I have these reptiles, anddid you know that they sleep for
this much time and they eatthese things?
That can be more general.
Uh, that can have like a wideraudience.
So that's the other type ofeducation they're provide
providing.
But in all aspects, I would sayyou as long as you know who your
audience is that you're tryingto attract to your channel, you
(08:54):
should be okay.
So if it's education for thesake of like owning reptiles,
then you know you expect to getnot too many views from you know
too many people, right?
But maybe you rank high insearch because you have the best
thumbnails, you have the bestadvice, you're always making
videos, you're always coming upwith new tips, uh, you're you're
coming up with new hacks, you'redoing like a bunch of stuff that
people really appreciate.
(09:14):
If you're just doingentertainment content, like
watch my reptile push a littleball around with its nose, now
we're talking about like way,way higher ceiling.
I'd watch that.
That sounds fun.
I don't I don't have a desire tohave reptiles in my home, but I
would definitely watch cuteanimals do cute things.
And so I guess that's where I'mcoming from.
Without looking at the channel,I can only speculate.
SPEAKER_01 (09:36):
Yeah, I I think uh if you look back in history,
there are people that have beenreally interesting that have
dealt with like reptiles andstuff.
Steve Irwin comes to mind.
Uh, I mean, he was reallyinteresting because of the way
that he did his content uh andhis personality himself.
And to be honest, like that'sthe biggest thing.
And that's what I like to talkto YouTubers uh when they're
(09:58):
looking for ways to stand out.
I like to tell them this is thething like, what is your
superpower?
Is it explaining things?
Is it your personality?
Is your sense of humor?
These are the things that makeyou different from every other
channel, and this is actuallywhere you can create that uh
loyal audience because they canonly come for you, right?
You can only get you from you.
So I think it's really importantto lean into whatever it is that
(10:18):
your superpower is.
Now, if you don't know what itis, ask your friends.
What are they like about you?
What's the thing they're like?
That's your superpower.
More than likely, they know,even if you don't.
Uh, lean into that.
It might be just the like again,it might be the way you explain
something, it might be thepassion that you show, it might
be jokes you tell, it might justbe your personality.
You have to make yourselfdifferentiated by using the
(10:39):
things that you have been givenas a human being uh to
differentiate yourself.
And it is as easy as thatsounds, it's actually very
difficult to really understandhow to bring it across in a
video.
So, one thing I we've talkedabout on the podcast before a
long time ago, but I think it'sworth repeating since we're
getting a lot of new listeners,um, is your personality and your
energy comes across at adifferent level than what you're
(11:02):
putting it out at.
So, for example, because Iremember this when I when I was
first starting out, I remembervery distinctly I was in front
of the camera and I did a takeof like the intro.
And I really thought I'd givenit the gusto and everything.
I went back and watched thevideo, and it seemed like I was
barely excited about anything.
Like the per the energy thatcame across the camera versus
(11:23):
what I thought I was putting outwas way off.
Um, so ever since then, and I'venaturally adjusted to this, I
don't even realize I'm doing itanymore.
I have to give like 130% to getthat what I perceive to be 100%
energy.
Uh, and you might find that inyourself.
Like if you critically watchyour content back, you might
see, oh, I I really felt moreenergetic or more excited about
(11:44):
that moment, but didn't reallysound like it.
And I think it's important to beas expressive and as motive as
you can about certain things,get people interested and
exciting about the contentyou're doing as well, so they
can feel your passion becauseyou'd be surprised at how much
how sticky content can be.
People feel you the passion.
Yeah, isn't that right, Dan?
Do you give 130% or are you moreof a 70% guy?
What do you I just I don't know?
(12:05):
I become a shouter.
SPEAKER_00 (12:06):
I just shout.
Do you?
I like it, it feels like I shoutafter I get done.
My wife's like, Jesus.
Are you okay then?
Yeah, like it's I I think that'sthat's my version of doing it,
but it uh when I watch thecontent back, it comes across
kind of like it was meant to inmy head.
And yeah, definitely like when Iwatched my first videos, I
(12:29):
thought I was talking at apretty decent volume.
I listened back, and it's like,hey, uh today we're gonna it's a
whisper.
It's it and because yeah, like Ithere was other I was living
with my parents at the time, andI didn't want people like to be
disturbed by me like doing mygaming videos or whatever.
So yeah, it it it's somethingyou can naturally kind of do
where at first, like like yousaid, you you'll be like uh
(12:52):
having to think about it.
Eventually you become liketrained not to, and so I don't
think about it anymore, but butevery so often maybe I should, I
should look back becausesomething I I've also noticed is
that when I don't shout and Ideliberately pull back and I try
to talk to the camera like Iwould a person, I feel like I'm
coming across even more likeauthentic, how I want to be
(13:14):
portrayed.
Because it sometimes I talk andI listen, even if I wasn't
reading a script, it kind ofsounds like I was reading, and
that bothers me a lot.
So that's something else I'mworking on.
I'm like, why does it sound likethat?
Oh, I have like my presentervoice on and I don't know how to
turn it off.
SPEAKER_01 (13:29):
Yeah, and that's a thing.
Like, after a while you get usedto it, and it's it's not
something it's not like you'retrying to put it on or be fake.
That's that's not it at all.
It there just is something lostbetween the expressive emotive
part of what you're trying topresent and what the camera
seems to capture.
It just feels like there's apercentage lost of some sort.
So um try that out, see what youthink.
(13:50):
I actually worked with a creatora couple a couple of years ago,
I remember this, and I was like,hey, look, because I he felt
very bland and kind of one notein his videos.
I said, do this same intro.
I said five.
Now normally I just say three,but I said five different ways.
Give it 20 more, 50 more, 75more, you know, 100% more, and
125 more, right?
(14:11):
And we and we listened to all ofthem, and some of them were very
definitively better.
And he goes, it was weird atfirst, but then when he looked
back on it, he was like, Yeah,like the 70 cent or 80 or
whatever more, uh above andbeyond what he thought he was
doing, actually sounded right.
And it sounded like he thoughtthat he was talking about the
entire time.
So give it a shot if you'relistening out there.
Um, it you might be losing alittle bit of uh uh your your
(14:34):
personality just by not emotingmore, and it will feel strange
at first, 100%.
I most things you do on YouTubeat some point feel somewhat
strange.
Um, but I'll prom I'll promiseyou uh it makes a difference.
All right.
So that's the first email.
By the way, uh that was thefirst text message.
Um, we do emails as well.
(14:55):
So if you're listening and youwant to send us an email, you
can send it to theboost atvidik.com.
That's theboost at vidik.com.
And this one comes fromBenjamin.
Benjamin, hello vid I crew.
I started a podcast off of myYouTube channel called Dover and
Domo Podcast.
It's a descriptive gamingpodcast with an AI co-host.
(15:15):
That's interesting.
It's like an audio-only let'splay, but I also share my
gameplay with Google Gemini AI,who sometimes provide helpful
knowledge and commentary.
This is really interesting.
I've never heard of anyone doingthat.
I'm gonna continue to read this.
This is actually kind ofcompelling to me.
The problem is these audio-onlylet's play are very niche, I can
imagine.
(15:35):
So if you look for them, you'llonly find a handful.
I do provide videos on YouTubeand Spotify in hopes that it'll
act more like a regular let'splay.
But part of me feels like it'llnever take off because it's not
much sought after.
The other part of me doesn'tcare and is having fun with it.
It's also still early.
I only have 20 episodes out andI keep improving on episodes.
So do you think I should abandonthe podcast apps uh aspect and
(15:56):
just stick to let's play videoswith an AI co-host?
Is putting the videos in apodcast playlist harming my
reach with the public?
Thanks and love the show.
Benjamin, I this is a reallyinteresting scenario.
I've never heard of an AIco-host, although I it totally
makes sense when you think aboutit.
Um, there are people who want tobe able to do podcasts.
I've done podcasting for at thispoint like a decade and a half
(16:17):
or something.
And um I've always I've neverfelt comfortable doing a podcast
by myself.
Like I could probably could doit at this point, but I've never
really liked it.
Um so an AI co-host isinteresting.
Um, because if you can't findsomeone else that can do it with
you, this this might bridge thegap.
So this might be a good use ofof AI in a way, as long as you
can keep its personality.
(16:39):
But Benjamin brings up aninteresting problem with his
scenario, and I think there'sgonna be a lot of ways to slice
this onion.
He says it's a very super nichebecause it's a let's play, but
audio only.
So when you think of this, Dan,how how do you it's a podcast?
So we're we're not even gonnatalk about the part where he
says, you know, I put it onYouTube and stuff.
We're just gonna talk about theaudio only part.
(16:59):
Is that interesting to you?
SPEAKER_00 (17:01):
If it's audio only and there's no way to watch the
gameplay being talked about, uhthat is that is niche.
When they were saying that, oh,this feels too niche, I don't
know if this is being soughtafter.
My first thought was like, no,that's not how you think about
it.
You were doing let's plays likeeverybody else, but you have a
twist.
You have this AI co-host.
(17:22):
When I listened more andrealized that, oh, we're talking
about possibly an audio-onlyexperience and there is no video
to pair with this.
Now I'm I am less excited aboutit as a listener because I'm
like, well, gameplay like isinherently visual.
I think you can have anaudio-only podcast that talks
about games, but it because theysaid it's a let's play, so I'm
(17:43):
imagining them playing a videogame and the AI gets to see
what's going on, like at leastthat's probably how it sounds,
and you get to see what's goingon, but we don't.
And so I don't think podcastplaylists themselves are hurting
necessarily.
I think the idea that this is apodcast means it's ceiling for
growth feels non-existent.
(18:04):
But that that's like a harshcritique here.
I should probably listen to itfirst to maybe make an even
stronger personal judgment callon it, but I just don't know who
would listen to that versus likewhat it could be on YouTube.
Where I've when I've seen peopleuse an AI to bounce off of, like
as like a gimmick or somethinglike that, it's it's usually an
(18:24):
engaging video.
Uh, we've seen people like DougDoug do this for a long time
where he'll have an AI come ontothe screen and talk and banter
with him, and it he he gives itlike he has a PNG that like
represents the AI, and so helike he adds extra visuals so
that AI has even more of a faceon the videos.
And uh, you know, it's notnecessarily a podcast, it's like
(18:45):
the AI delivering it's hecklinghim or delivering gameplay
challenges or things like that.
So I felt like if you if youwere to do this and like a
traditional gameplay video, butyou included this element to it,
now you have something where youjust like Travis was saying,
you're really surprised withthis.
You haven't seen this anywhere.
I've seen things like it, butI've never seen someone commit
to it for a whole series.
It's not that that hasn'thappened, but I haven't seen it.
(19:07):
So those are my thoughts.
I I don't know.
I don't want to crush anydreams, but that's what I think
it's a good point.
SPEAKER_01 (19:13):
Whenever someone does something new, there's two
and they're like, no, there'syou know, someone else out there
doing it when I look for othercompetitors in the niche.
That means one of two things.
Number one, no one else is doingit because no one wants to watch
it, or number two, no one'sthought of it yet, and there's
just no one's really kind of youknow gone out there and and
shown that there's an audiencefor it.
(19:34):
I don't know which of thoseapplies to this.
My gut is that base.
I mean, even what uh Dan said isso true.
It's like gameplay is veryvisual, so it's kind of hard to
think about an only descriptiveaudio podcast.
Now, if it was tips, tricks, andwhat's going on in the industry,
different story.
You can totally get away withthat.
Yeah, and maybe that's thestronger way to go with this is
(19:56):
to talk more about um you knowaspects of the game, history of
the game, uh, news, like ifyou're interested in that sort
of thing.
But this always comes back tothe thing I've said on this
podcast a billion times, and Iwill continue to say it until
I'm not doing this podcastanymore, which is it all depends
on what you're trying to get outof it.
(20:16):
What are you trying toaccomplish?
If you're just having fun, yousaid sometimes I don't even
care.
I'm just having fun with it.
Well, there you go.
There's your answer.
Um, because there are peoplethat are very successful on
YouTube that are not having funwith it.
They're successful, but they'renot having fun.
So I feel like you have a uniquesituation where you can have fun
(20:37):
doing something, and the peoplewho want to hang out and love to
listen to it, let them listen toit.
If you want to do something elsecreative, you can build another
channel.
There's no, I mean there's noreason you can't.
So I wouldn't worry too muchabout it.
I don't know that the theceiling for this is very high.
Uh, you never know.
Could be one day that justrandomly it starts making sense.
I mean, look at all the othersilliness that have gone viral
over the course of decades.
(20:57):
I mean, it doesn't even make anysense half the time.
But um, I mean, Tide Pod TownChallenge.
What are we talking about here?
Anyway, um, I feel like uh youshould do it if you're having
fun.
If you're looking to growsomething like this, then I
would look for something thatmakes more sense to a larger
audience, which would be likegaming commentary and and stuff
like that, maybe gaming reviewsor something.
But uh I like I like the idea ofhaving an AI coast, it kind of
(21:20):
makes sense to me.
Some people might have a problemwith it, but I think it's
ultimately as long as thecontent's good, most people
don't care.
You know what's funny?
I can't remember where I waswhere I remember hearing
directly from like a viewer orsomething.
I was reading it.
Um where you know, becausecreators have a lot of creators
have a problem with AI ingeneral, right?
They have like, I want to becreative, this takes away to
(21:41):
creativity.
I would argue that it doesn'talways take away to creativity,
sometimes it can.
But I I read like comments fromlike viewers and they're like, I
don't care.
Is it good?
That's all I care about.
And I feel like ultimatelythat's what dictates everything.
Um, because creators can make asmuch as they want, but if no
viewers watching it, theyprobably are going to look for
the thing that viewers want towatch.
And if viewers are like, justgive me good content, I don't
(22:03):
care if it's AI or not, youmight want to get on board with
that at least somewhat.
Um, at least to up your gamesomewhat more, whatever that
means for your genre.
Again, not saying that you haveto use AI for anything, but you
should definitely be aware of itand see if there's anything in
your work, uh, your workflowthat actually could help you.
Actually, we have a lot of AItools here at VitIQ that are
(22:24):
totally helpful.
Script writer thing is amazing,especially even as a research
tool.
We have a thumbnail tool.
There's a link in thedescription and the show notes
if you want to check that out.
You should definitely go checkthat out.
Plus, we have like a discountdown there if you want to get
the paid version, all types ofcool stuff down there.
But I mean, again, AI is a tool.
We've talked a lot about AI overthe last couple of weeks.
Um, there's a lot to say, and in2026, I'm sure we'll say more.
(22:47):
Ultimately, though, I think thiscreator's using it in a very
neat and unusual way, having aco-host as AI.
I should do that here.
Wow.
Okay.
Podcast.
It's just AI.
Get Dan out of here.
Well, I don't need Dan, I justhave an AI co-host.
I keep telling you.
So you did the little hackerthing on the live stream where
you had an AI uh uh claw, clawyour Claudia.
(23:11):
Yeah.
But like there was a delay.
I wonder now with like five andstuff, if it could be faster.
SPEAKER_00 (23:17):
If I if I wasn't using, so I was using Doug
Doug's system that I mentionedearlier because he released it
for everybody.
And if I wasn't using that and Iwas using Chat GPT, and like I
kind of cobbled together usingtheir like thing that you can
talk back and forth with, itprobably would have been a lot a
much better delay.
I don't use it anymore because Ijust kind of got tired of the
bit.
SPEAKER_01 (23:36):
Yeah.
SPEAKER_00 (23:36):
Um, but yeah, I I think that's like that that is
one of those things where evenif you don't like AI, just like
the viewers said in the commentthat you were talking about, the
comments you've seen wherethey're like, oh, as long as
it's good, uh that's why I watchDoug Doug with his AI videos.
They're not AI videos.
They're he is doing a gamingchallenge and he incorporates it
as one element of many elementsin this video, and it's
(23:58):
entertaining.
And you know, it putting theaside the controversial aspects
of it, if you just look at it ina vacuum on its own, it's like,
yeah, I can see why people wouldlike this.
This is it's funny to have thisrobot that doesn't really know
what it's saying say all thesethings out loud, and uh that's
that's why it's funny.
So yeah, I can kind of like seeand get behind that.
(24:19):
I'm I feel like going off on atangent.
SPEAKER_01 (24:20):
But now that I think about it, there was this was a
couple months ago.
It's so funny because AI movesso fast, I forgot about this.
There was a website, uh, I don'tremember what it is, and I gotta
find the messages that I had it,where it you could talk to this
thing conversationally and itwould answer you fast.
Like it would come back to youfast.
I gotta find that website.
It was almost like having aconversation with like another
human because it would answer sofast.
(24:41):
The biggest problem right now isthat there's usually a delay and
it kind of takes you out of themoment.
This thing was like right backat you.
I gotta find that.
Maybe I'll play around with thaton a future episode.
We'll see.
We'll see.
All right.
Next email again, theboost atvidIQ.com.
If you're interested and want tosend us a message, maybe you
have a question about something.
This one comes from Tim.
Tim says, Hi, to the onlypodcast that is A B testing the
(25:02):
host live on YouTube.
Yes, I stole that from Tim.
My main reason for contacting iswhy, why, why did my latest
video do better suddenly?
I think it's definitely a bettervideo, and it and it, but it was
also definitely shown to morepeople.
I may have accidentally got mythumbnail title right, or is it
possible that a bit of banter inthe comments section encouraged
YouTube to push it out a littlebit more?
4,900 impressions in 24 hours.
(25:23):
Previous video had 1600 in morethan a week.
If you look at the he's got alittle screenshot here showing
his uh first day, it's a one often, which is great.
Congratulations on that.
Um, so and it's the thethumbnail and title is Why Did I
Stop Riding Bikes?
I think there might be somethingthere to that.
I think the thing is, so I don'tknow what his channel overall is
about.
If it's about riding bikes andstuff, then why did you stop
(25:44):
riding bikes would definitely besomething I would be very
curious about.
Um, I think that there's a lotof human things going on here,
but if you had to just kind oflook at this on the surface,
probably not gonna be able tocome up with the answer.
Uh, but what would you think,Dan, just looking at this right
off the bat?
SPEAKER_00 (25:58):
Well, I think I really wish they would have
shown us the older videos, likethe previous video, because I
feel like I understand exactlywhy that video did well.
SPEAKER_01 (26:06):
Well, actually, you know what?
They did, by the way, they alsodid the A and B testing with me
and A and B.
They had a screenshot of me anduh me and Rob in A and B.
And they showed a screenshot, Icouldn't fit it on here.
Um, the last one was uh, do didold habits really die hard?
And that one had like a lot lessviews.
So I don't I think maybe thischannel is not just about
(26:28):
biking, but it's about otherthings as well.
SPEAKER_00 (26:31):
Yeah, so in in that context, this makes a lot of
sense to me.
So the title, why did I stopriding bikes?
is specific.
Uh, if if you are somebody whois riding bikes, maybe you
stopped.
If you're somebody who's thoughtabout riding bikes more, uh, and
maybe you're worried aboutthings, like because it starts
to dig into my brain in ways Ididn't ask it to.
(26:52):
Like, oh, is it because of likethere's a lot of traffic in your
area?
There's no bike lanes, uh, didyou get hurt?
Like, there's all thesequestions it raises for me,
making me want to, with everysingle question I have, I want
to click more because I'm likekind of compelled to, even
though I don't really see myselfas like a biker or anything, uh
bike rider, I'm kind of like,oh, uh okay, yeah, let's let me
hear this person out.
But the previous video, do oldhabits really die hard?
(27:15):
I get that that's a saying, butlike what habits?
Like, what like it would havebeen a more compelling video if
you specifically call out thehabit that you recently kicked
or are trying to kick, likesomething about maybe maybe it's
smoking, and so it's like, youknow, I I finally kicked my
smoking habit or something likethat.
That would be a much morespecific video, therefore more
(27:38):
compelling, because I knowexactly what it's about.
This person who I may or may nothave seen before is going to
tell me about their experiencekicking smoking, you know?
SPEAKER_01 (27:47):
So so I I found their actually, you know, I
found their channel.
So this might be kind ofhelpful.
Uh do you have do you do?
So I mean, if you look down thevideos, uh I'll share my screen
just so it makes sense for thepeople watching on YouTube
thing, they're like, What's uh,you know, what are we looking
at?
Uh I think it almost becomeseven more obvious in some
instances, right?
So, like he has the is the DJIuh neo any good for cyclists?
(28:08):
So it does have some bikecycling stuff.
I mean, that's going to be aneasy SEO play.
So people who either want topurchase the DJI, which is a
drone for people who don't know,um, might be looking, A, to use
it for this specific purpose, orB, just to kind of understand if
it was any good.
Then there's another bike here.
But it it is interesting that ifyou look at the videos that are
kind of like they almost arejust meandering, they get
(28:29):
meandering views.
Like maybe this should be afaceless channel.
Okay, well, not a lot of viewsbecause I don't I don't know
you.
Okay, answer is yes, maybe itshould be.
Don't don't hate the bumbag.
I don't even know what thatmeans.
So that kind of makes sense.
And then when you're talkingabout I'm done with gravel bikes
again, there's more views again.
And I think it's because you canlook at the bike, and if
someone's into that type ofbike, it's like, oh, whoa, whoa,
(28:50):
wait a minute, what am I missingout on?
And I'll be honest, the the badthing about about humans is we
like negative things.
We love to see things about whyI shouldn't do this or why you
shouldn't do that.
Why did you stop bike riding,car crashes, any of that stuff?
Very interesting to the uh tothe the the human uh in us.
So I think it's really importantto look at that aspect too.
(29:11):
What what jumps out to you?
SPEAKER_00 (29:12):
Like they have a video called The Not Very Fit
Running Man.
And I'm like, what does thatmean?
Yeah, like you are you talkingabout yourself?
Like, did you meet somebody andyou're heckling them for not
being fit?
Like, what's happening?
So it that's I I think it's justa matter of like I when they say
did I accidentally like get mytitle or thumbnail right?
(29:32):
Like, in this instance, I guess,like if if you if you yourself
are are coming to us with thisquestion, I guess it was kind of
accidental and hopefully a happyaccident.
I hope you can learn from it ina really positive way because
I'm seeing other videos here,like the DJI one did well for
you.
Um, you know, done with gravelbikes did well.
It what these videos that areabout specific things based on
(29:54):
your experiences as a person whohas various hobbies, uh, they're
doing better on your channel.
So I want You need to sharepersonal stories.
It doesn't even always have tobe about bike riding or anything
like that.
Um, but I need to know, as a newviewer, someone who's just never
seen your content before, whatyou're trying to get at, or at
least needs to be intriguingenough to get me asking myself
questions.
Why do I stop riding bikes?
(30:15):
There's so many reasons.
Someone who maybe loves ridingbikes, because I'm kind of
making that assumption based onthe thumbnail.
Someone who loves riding bikesmight stop.
And it's like, oh no, like why?
Like, there's so much, I think,drama behind a title like that
compared to, like you said,these meandering ones.
New shoes equals new me.
SPEAKER_01 (30:32):
Yeah, you know what?
Huh?
Do uh uh sort their channel bypopular, and you'll immediately
see what like has been pushingthis channel forward for years,
and it's a lot of reviews ofthings, yeah.
Um, which is always gonna workgreat, especially for SEO over
the course of months and evenyears.
A lot of these videos areprobably still getting views
years later, uh, because it'suseful to a lot of people.
(30:53):
And the thing is, it maybe uhthis is from Tim.
Maybe Tim is like, look, thatwas cool, but I want to talk
more about me and my life.
I get it, but if you want viewson that type of stuff, you have
to give first.
So when you do things like theDJI Neo and stuff and the why
did I stop riding bikes, you caninterject your personality while
giving value.
And that's where you'll walkaway with people that want to
(31:15):
hang out and watch more of yourvideos that are about things
that aren't necessarily aboutanything.
SPEAKER_00 (31:19):
But but but even videos about your life can be
titled in ways that that relateto other people.
Because if you were goingthrough something, it would be
probably in your best interestto look on YouTube for videos
similar to that subject to seeother people and how they
describe it in their titles andthumbnails and stuff, so you can
get an idea of the YouTube wayto present the thing you want to
talk about.
And then you get to just havethe conversation once you kind
(31:40):
of know what is the best way topackage this package this video
so everyone gets what I'm tryingto get at here.
Because it seems like they'resharing a lot.
I bet if I watch any of these, Iwill learn something about this
individual, and that's that'scool.
So it's let's see, POV, you'renot fit and try running.
Like they're obviously goingthrough something like a fitness
journey or something like that.
So is there a more schnazzy wayto kind of like pitch this video
(32:04):
to me so at least I understandthe journey that you're on?
And hopefully it relates to meon a deeper level, and I click
on it because I'm watching a lotof content right now about
people who are trying to getfit, for example, or whatever.
And it will never relate toeverybody.
So if it's not gonna relate toeverybody, who do you imagine it
relates to?
If you have to be specific, thenget specific because you on
(32:26):
YouTube you do have to getspecific to some degree.
SPEAKER_01 (32:28):
Absolutely.
Um, but I think you have a a lotof possibilities of success
here.
You know, looking at yourchannel, you've had some
bangers.
So think about how you can makethose fit into your your current
uh video uh library, and uh, I'msure you'll have more success.
All right.
Another email, the boost atvidIQ.com.
This is the last one for today.
(32:49):
Uh, and this is gonna beinteresting.
Uh, this one's from Steven.
First of all, thank you so muchfor your advice on my previous
question about categories.
And yes, I'm super lucky to havethe wife I have.
I believe this is the one whereuh he had a YouTube channel and
he found his wife.
Um I believe, like while doingYouTube, if I'm remembering
correctly.
Oh, cool.
I've been listening to thisvodka since you all started here
on YouTube, and I can't recall atime where you talked about
(33:11):
human behavior.
Okay, I'm gonna stop readingthis email.
Almost every single episode Italk about human behavior.
I can't stop talking about humanbehavior, but let's let's finish
reading this email.
Feel free to correct me if I'mwrong.
As you know, I have a gamingchannel called Single Player
Lounge, and I believe I'mstarting to understand who my
audience might be.
Somewhere in their mid to fouruh mid-twenties to forties, who
plays games for relaxation andescapism, aspects of a
(33:33):
stress-filled life through gamesthat take you out of this world,
even if only for a moment.
Anyways, how can I not onlylearn more about human behavior,
but even more how it relates tomy YouTube viewers?
Any advice, resources, or candysuggestions are appreciated.
I can live and listen to a wholepodcast on the subject.
Well, I've been talking aboutthis aspect of YouTuber life for
(33:53):
years, uh whether it be in umone-on-one consultations with
creators or even here on thepodcast.
There's times where I'm talkingabout it and I'm not overtly
saying that I'm talking aboutit, but even what just Dan said
is talking about it.
I feel like the one thing that alot of creators and even other
like YouTube, well, I shouldn'tsay this, but let's just say
content creators miss whenthey're looking for like the
(34:15):
secrets of YouTube is literallythis.
Um, the reason why I was such agood YouTube coach is because,
not because I knew a whole bunchof YouTuber y things, I did, but
because I understood humans.
That is actually the winningformula on YouTube.
If you can understand humans,you can win at everything.
And you don't even necessarilyeven need to know the latest
algorithmic updates.
Because if you're followinghumans, that's already what
(34:37):
they're doing.
YouTube is spending billions ofdollars trying to figure out how
to show content to humans thatthey're gonna like.
And if you spend all your timefiguring out how to make content
humans like, you're going towin.
You're gonna you're gonnabenefit from the algorithm,
you're gonna benefit from theirresearch because they're just
trying to help videos likeyours.
So, yes, I could talk abouthuman behavior all the time.
Now he talks about his audience,um, might be people in their
(35:00):
mid-20s to 40s who play gamesfor relaxation and escapism,
right?
That's I think that's most of uswho play video games.
I know it's certainly for me.
I mean, when I played NBA 2K25last night, it isn't because I'm
a great basketball playeranymore.
I used to be pretty good.
But because I'm trying to escapeand trying to be Michael Jordan,
hitting that shot and getting40.
Um, but um, you know, he said,anyway, how can I not only learn
(35:21):
more about human behavior, buteven how it relates to my
YouTube viewers?
I think we talk about this a lotwhen I talk about, I think I did
a video about uh suggested viewsand stuff.
Uh I can't remember if I did iton the main channel or here.
I don't know.
I've done so many videos.
I don't remember.
Dan, you ever have this happenwhere you're like, I know I've
talked about this, but I can'tremember what video I do.
I can never tell people exactlywhat video I've talked about
anything.
(35:41):
Yeah, I mean, like, because howmany videos you do a week?
It's like I've been doing it foryears.
I don't know.
But I can tell you that um forsure, every aspect of uh a
YouTube traffic source isrelates to a different uh human
personality.
So for example, we're just we'lljust dive into search for now.
And I've talked about browse andsuggested before, but if people
(36:02):
want a really deep dive intothat, uh we can talk about it
another time.
Let's just talk about searchspecifically because I think
search is something that mostcreators can benefit from.
Uh and a lot of times we tellpeople um that, especially as a
smaller creator, you want to uhaim for SEO friendly things
because it's easier to get viewsthrough search than it is
through browse if you don't havean audience.
If you don't have an audience,browse almost doesn't work.
(36:23):
Um so when someone is searchingfor something, and this is where
the human human kind of aspectcomes in, they're looking for an
answer.
They are not looking to A,subscribe to anybody, and B, a
lot of times don't care anythingabout what you have to say about
your life or what your channel'sbeen doing the last three months
(36:44):
or anything like that.
They want the answer of whateverit is.
Now, the answer could besomething like how to bake a
cake, it could be how to beatthis level in a video game, it
could be how to improve my life,could be all those things,
right?
Within that answer, you can giveyour personality and such to
make people hooked that arepeople like, oh wow, this was
actually a really cool channel.
Let me see what else they have.
They may have come for thisthing where my toilet is
(37:06):
overflowing.
I need to unclog this thingright now.
And uh, Tommy the Plumber,congratulations on your million
views on this video, but I'mnever subscribing to you because
now I know how to unclog mytoilet, right?
Like I don't need Tommy thePlumber's channel anymore.
So if you're if you're goingafter a search-based audience,
SEO-based audience, you have toremember the mindset they're in.
They're getting an answer.
What are the five best weaponsin Call of Duty?
(37:28):
What are the five plants I canplant that gets me, you know,
great crops for next year?
You know, whatever it is,looking for an answer.
When you're giving the answer,if you're able to show
personality along with a reallygreat answer and showing that
they may want to stick aroundfor other things that you have
to give, that's where you cangrow subscribers and that's
where you can grow more views.
(37:48):
Um, Dan, what are your thoughtson this?
SPEAKER_00 (37:50):
Well, I I figure, because I agree with everything
you said.
I figure I pulled up thechannel.
I think now let like I want totalk about this specific channel
as a human.
Uh I I want to give my humanthoughts about what I see when I
see their videos for the latestvideos to the top of videos.
So for the audio listeners, thelatest videos are basically uh
(38:10):
imagine a hand holding a gamecartridge, not cartridge, uh
like a game in their hand, solike a PS4 game.
And the titles are all uhgameplay and unboxing, and then
it's the name of like the game.
Uh so let me see uh ultimateunboxing and gameplay, Earth
Fall, Deluxe Edition, Xbox OneFactory Sealed, I think it says.
(38:33):
So when I think about videoslike that, and they're there,
we're talking about games thatare all over the place, games
from different consoles andgames of different genres and
things of that nature.
When I think about who thatcontent is for, as just an
outsider looking in, I'mthinking, oh, this person knows
exactly what they're doing.
They're making search-drivencontent for people who are
actually like me, who arerebuilding their retro game
(38:55):
collection right now, which iswhat I'm doing.
I've been rebuying things likePS2 games, games I had growing
up that I once sold and I regretselling.
And some games I'm buying that Ionce heard about and never got
to play.
For example, Jack and Daxter.
I've never played Jack andDaxter.
So I wanted to see a little bitabout it.
And I wanted to get it, but likenowadays you get that stuff on
eBay.
(39:15):
So finding a video like thiswhere you are unboxing it would
tell me, oh, is there a manualthat comes with this game?
When I look at my eBay listing,should I be like making sure the
manual is included?
Like that that could providevalue to me, but it's so
specific, right?
Like you are hoping for peoplelike me to come along.
And so the more games you cover,the more wide you cast that net,
um, the more you might pullpeople like me in every once in
(39:37):
a while because you happen to becovering Bioshock, and maybe I'm
about to pick up Bioshock forXbox One, I think I saw on their
channel.
So great, cool.
Like there is a value in thatcontent, but it is so specific.
That is to me, and I hope theyknow this when they made this
content that is search-driven.
Like, yeah, you're calling itgameplay and unboxing.
That's the first words in thetitle, and it's the thing you
are unboxing.
So, and it's only like a minutelong each one.
(39:59):
They're yeah, they're also doingother stuff though.
Uh, as of like 10 months ago, ayear ago, they have some top
videos uh for their channel,like almost 7,000 views on their
top video, which is called MustHave Xbox 360 Third Person
Shooters that'll never that I'llnever sell.
And something, something thatgot truncated.
But that video is doing great,and the thumbnail is better than
some of their other thumbnails,in my opinion.
(40:19):
And what it tells me about thischannel even deeper is that they
are a collector themselves.
And what they're doing istalking about the top RPGs you
need in your collection, topfour simulators you need you
need in your collection.
Like they are so your audience,from my perspective, are people
who are building gamecollections, or even if they're
not actively building acollection, like they don't
(40:41):
internalize it that way, theyare still interested in games
they may not have heard ofbefore or games they once heard
of and never played, like mewith this Jack and Daxter game.
So that is that is like mycritique of this channel, just
kind of as I looked over it.
And I think, hopefully, thatthey know that that's kind of
where they're at right now.
Like I'm talking to collectorsspecifically uh of games because
(41:03):
you're you're covering so manydifferent types of games.
How do you get the license to dothat?
Well, you focus on a specificaspect of it that is a through
line to all the content.
This is what we call a throughline.
So uh gaming channels be like,oh, can I play first-person
shooters uh and cozy games onone channel?
It's like you can, but you'll betwo different audiences you're
building on one channel, right?
Or you can speak directly tocollectors.
(41:25):
And so maybe I'm not like thebiggest RPG player, but maybe
I've played a couple.
Maybe your list of the top RPGsincludes the one I've played, or
includes one I've heard of andthought about once, but I don't
know.
And a 42-minute video is kind oflong.
Uh obviously is gonna go intosome pretty big detail about a
bunch of stuff.
Maybe I'll discover somethingcool.
So you are targeting an audiencethat doesn't really have
(41:46):
anything to play right now,maybe.
Maybe they're trying to likefind something for them to do.
So I want to say just sum up bysaying I'm glad they asked this
question this way, because itmeans they are thinking about
the actual people watchingvideos and not just trying to
collect views to put a number ona board somewhere.
SPEAKER_01 (42:03):
Yeah, and you put you brought up something I think
is really interesting is thathe's a collector.
And I there is a collection ofcollectors out there that would
love to watch the content if youif you put it in a way that
makes it very obvious you'reyou're collecting.
So, like the top five games youneed to have for your collection
is I think something that Dansaid makes sense.
The top five most popular gamesthat are that are popping off in
(42:26):
monetary value, because youknow, games go up and down in
price all the time.
So you can look at the themust-have most valuable
collectibles you must have.
Um, you can do you can look atsales and say, like this old
game, I went to like GameStopand I found this old treasure.
Like, there's uh uh uh what uhMetal Jesus Rocks, I think, has
been doing that for a decade ormore.
(42:47):
Uh made an entire channel that'smostly about that sort of thing.
And like he's got over a millionsubscribers.
So I think it's really importantto understand that it's all
about packaging at this point.
You already have the niche, it'sactually kind of cool.
Um, take a look at some of theseother channels that are rocking
and see like how can you putyour spin on it?
What is your spin on collectingold video games or or even even
(43:08):
some ones that are maybe newer,but like you know will have
value in the future.
There's this whole um thingabout having physical copies of
games and like that that'simportant and stuff.
So it's really that's youdefinitely have a a lot of
people that are interested inthat subject.
So there's all these differentthings you could dip into, dip
in and out of, um, that are allrelated to the type of person
(43:30):
that's watching some of thecontent you're making right now.
I think you could be making evenmore compelling content if you
think about that more deeply.
Like, what is the person whowatches two of your videos also
interested in?
It's not just those games, likeDan said, it's maybe the
collection themselves.
And and maybe they were looking,excuse me, for collecting advice
and came across your videobecause it was related in some
(43:51):
way, when you maybe could havecaptured them more as a
subscriber if you did morecollection type stuff, like a a
game case to hold all yourgames.
That you could literally reviewthat.
Like, as silly as that sounds,that's a thing.
Like, and then listen, if youhave affiliate sales, are you
kidding me?
SPEAKER_00 (44:06):
Now you're making money.
If they have bookshelfrecommendations, I'm starting to
accumulate stuff over here.
So, like Blu-rays and games, anduh, you know, it yeah, uh, I'd
be I'm personally it's not uhthis is an interesting channel
to have messaged because I'mpersonally going through like a
journey of uh rebuildingphysical media collections uh
across my home uh to my owndetriment.
(44:26):
I remember you saying that,yeah.
But I like I like a lot of youhad an HBO Max subscription
until yesterday when they raisedthe price out of nowhere, right?
Oh, and we all can't.
I didn't even know that.
They yeah, they did.
It's instant too.
So like the your next billingcycle, it's going up a dollar
fifty.
SPEAKER_01 (44:41):
Well, it's my brother, so I'm not worried
about it.
SPEAKER_00 (44:42):
Okay, perfect.
So yeah, like this is happeningeverywhere.
And so I'm like, well, I want Iwant a little more control over
my media because stuff leavesstreaming services that I want
to watch sometimes.
I like rewatching old shows.
And and so, like, yeah, if youhave like a bookshelf
recommendation or something likethat, that even that kind of
content, weirdly enough, wouldwork for your channel.
You think it's a gaming channel,but it's not.
Like at a certain point, if youif you identify your audience
(45:04):
and you and you're specificabout the exact type of person,
now you do get to branch outmore than you would think.
And now suddenly you findyourself doing a furniture
review on a channel that wasabout video games.
SPEAKER_01 (45:15):
Yeah, it's funny because this is literally like
the secret sauce in being like acreator that does more variety
content because people look likehe just does stuff about
anything and he gets all theviews.
Well, not really.
There's usually a through line.
You just got to really look forit and then look how they've
cultivated that particularrelationship with their audience
over the course of usuallyyears.
So um, yeah, all that to saythat that's a great question,
(45:36):
and I'll talk about this sort ofthing all day, every day,
because I always do talk aboutit.
I always talk about that's whatwhenever I say like it depends
on what you're trying toaccomplish, I'm talking about
that exact subject, like howhumans are, how they think, how
they feel.
When I talk about um browse, uhI'm always talking about what
compels people to click on athumbnail and title.
That's the human nature of likewhy did they click that?
(45:56):
And why did they leave early?
Why did the retention graphdrop?
Well, that's that's a humanreaction to something.
So, what is the thing?
That is the ultimate root causeof something.
It's not because the algorithmdidn't push you or whatever.
And while there are glitches,yeah, of course, sometimes
YouTube is to blame.
A lot of the times, as I've saidmany times here before, it it's
a skill issue, as they say instreets.
(46:17):
So um get good, as they also sayin the streets.
Uh anyway, I hope that washelpful.
Uh, very good question.
I'd love to say we have verysmart people that watch this and
listen to this podcast, Dan.
They ask great questions.
SPEAKER_00 (46:29):
No, and and by the way, on the subject of get good,
I think they're doing a goodjob.
Like, oh, they are absolutelyit's it's a really like strong
start, even though I would sayyour last handful of videos,
probably a little specific.
Uh, it's still there.
I I see a strategy there,whether you intended there to be
one or not.
And uh yeah, I think if you'vestarted to identify your
audience and you're asking thesetypes of questions, you're in
(46:49):
the right place.
You're asking the rightquestions.
SPEAKER_01 (46:51):
Yes.
And I just feel like thischannel has an opportunity uh to
branch out even more into somereally interesting things.
And again, like there'll besomething I'll be watching a
review of something and I'll seesomething in the background a
creator has.
I'm like, I want that, like thatlittle case or that little box,
that little little fidget on thefidget spinner or whatever it
is.
And I'm like, I want that.
Where is that?
What is that?
So you'd be surprised thatsomething is as simple as like a
(47:13):
holder for a controller or aholder for a game case or
something like that.
And if you start gettingaffiliate deals with like, you
know, if you can get into Amazonor Walmart or Best Buy, you'd be
surprised how that turns intomoney very fast.
Very fast.
Anyway, uh, we hope this ishelpful for you.
Of course, uh, if you're newhere, feel free to hit that
subscribe button, hit that likebutton.
And if you have hypes, I guessyou can use those on YouTube.
I should probably ask for thoseat the beginning of the video.
(47:35):
Um I actually have talking to uma channel that's uh a friend of
mine who has a very largechannel, and they had done a lot
of research about the hypefeature, and he said something,
he was like, Oh yeah, we see itreally doing well.
And I was, you know, while hewas telling me, I'm like, I
think the reason that you'reseeing it doing well is because
the videos were doing well inadvance, but he brought up a
really good point because thehype feature itself isn't
(47:56):
supposed to help uh videosalgorithmically, although who
knows, right?
Who knows?
Um, but he did make a reallygood point.
So you only get three a week.
So he said that he knew otherlarge creators that were putting
out videos on specific days andasking for hypes in those days
because earlier in the week,people will have all three of
their hypes.
So they'll say, hey, you know,hype this video up.
(48:16):
Versus if you put a video out atthe end of the week, I don't
know when people's, I don't knowif it's universal if everyone
cycles out the same day or not.
But the idea would be they'd beout of hypes.
They wouldn't be able to hypeyour video up because you put it
out later in the week.
And that actually does makesense.
That's that literally makessense.
Hype hat.
So if you if you if you havesome hypes, hype it up.
If you don't know what that is,I don't know what to tell you
because I barely know what it ismyself.
(48:37):
But it's uh it's it's cool.
If you have, if you're watchingon mobile, I think you can hype
it up.
So anyway, thank you forwatching.
Uh again, if you're new here,feel free to hit subscribe if
you're listening to the audiopodcast.
Uh, leave us a five star reviewon one of the audio podcast
platforms you're listening to,and we'll see y'all in uh the
next one.
Is it good?
Ultimately, that's what dictateseverything.
If you identify your audienceand you and you're specific
about the exact type of person,now you do get to branch out
more than you would think.
SPEAKER_01 (00:10):
That is actually the winning formula on YouTube.
If you can understand humans,you can win in everything.
Welcome to the only podcast thatwill A B test hosts.
I'm Travis, the always timehost, and this is B.
Uh Dan.
SPEAKER_00 (00:23):
Wow.
What's going on, B?
Wow.
Um, I don't know.
There's I don't know if there'sa lot of pressure here that
takes the pressure off.
SPEAKER_01 (00:31):
Yeah, that actually is based off of an email we got
that uh we'll get to a littlelater on.
But yeah, um, we're here to helpyou grow your YouTube channel,
at least hopefully anyway, uh,by answering your questions.
And sometimes we talk aboutdifferent things going on on the
YouTubery worlds.
Um, and listen, if you're newhere, welcome.
We are gonna hear to give yousome answers to things you may
never have thought of, and we'lltell you how you can send us a
(00:52):
message if you have a questionuh later on in the show.
Um, so Dan, lots of stuff overthe last couple of weeks that
we've talked about here on thechannel.
Um, we've had things from Soracoming up to views going down to
uh things that uh YouTube islaunching and all these things.
It's been a very uh active uh2025 for YouTube, and it seems
(01:14):
like it's not gonna slow downbecause you know they did that
uh that uh get together a couplemonths ago where they talk about
all these things they're gonnarelease uh and they've already
started releasing some things.
And the thing we talked about inthe last episode with I did with
uh Rob, the collaboration tool,which I think is one of the best
tools they've ever releasedbecause it actually works.
Um if you look back on 2025, andI know the year isn't over yet,
(01:35):
but we're only like 90 days awayfrom the end of the year, which
is mind-blowing.
Um, if you had to think thatthrough, what has been the
biggest thing this year that'slike the takeaway for you for
2025 on YouTube?
Is there something that stoodout, whether it be a controversy
or a tool or whatever?
What stood out to you this year?
SPEAKER_00 (01:52):
Uh so yeah, I thought you were about to ask me
what my favorite thing was.
Um, you do that too.
Yeah.
I mean, if it stood out.
Because I was gonna say uh itwould be the collaboration tool.
I'm very impressed so far withthe way it works and how it's
set up.
It I have a couple nitpicksabout it.
It could be a little bit easierto get people connected because
I've tried it and you know, Ihad to explain it to everyone.
Yeah, yeah.
(02:13):
They didn't hit a save button,and so like, okay, I set it up,
but it wasn't working.
It's so silly.
Anyway, yeah, um, collaborationtool is probably my favorite uh
tool, and I know that's kind ofa cop-out because they just
released it.
Um, but genuinely it is.
The thing that stood out to methe most, though, uh, that I
think everyone's kind ofnoticing and talking about here
and there is the fact thatYouTube is just doing this big
AI push, as is everybody.
(02:35):
It shouldn't be a big surprise,but the idea that you can
generate content with theYouTube app is I mean, that's
that's a big deal.
And what's also interesting uhhappening in the background of
that is if you go on places likeReddit, you will find countless
posts from people saying, I'mposting these clips, why did my
(02:57):
channel get taken down?
And people get invested, theystart to investigate.
They're like, Well, your channelis all AI clips, or your channel
is just you taking clips fromother people, and because they
see someone else doing it getaway with it, you know.
So it's just interesting thatYouTube is making doing that
easier with their tools, butthat the same time they are
demonetizing channels orcompletely taking down channels
that are doing things like that.
(03:18):
And going into 2026, that is thething I'm most interested in
seeing shake out.
Are are they going to let youuse their tools to do the things
they previously banned you forif you used, say, Sora to do it?
And and I don't know.
It's gonna be really interestingto see how they kind of balance
everything.
SPEAKER_01 (03:34):
And I don't want to say too much more because
they're probably gonna get intoit, but well, but what's
interesting is that uh, youknow, I think we did a video on
the main channel earlier thisyear talking about the
monetization rules for AI, andit happened before Sora, right?
So, you know, people were stillusing AI for different things,
but I think Sora like blew upthe ability to make actual like
more content than ever before.
It's actually kind of watchable.
(03:56):
Um and uh I think people forgetthat like as far as monetization
goes, it's not a great pathforward at the moment.
I I think there's been somerumblings from I think some of
the platforms know that they'regonna have to figure out
something, right?
Because that's how you're gonnakeep people around.
Otherwise, there's gonna be aflash in the pan.
Um, and that might be a thing,like you know, some type of
monetization scheme might comealong at some point.
(04:18):
We'll see.
I think right now, if you'retrying to like grow a channel
just using all AI, right nowit's like, what are you gonna
get out of it?
Not much.
Um obviously you're not lookingfor personal fame if you're
using it because no one willknow who you are.
And you so the other obviousthing would be money.
Well, at this point, there's nomoney really to be made on it.
So I feel like we're in a weirdtipping point.
(04:40):
Next year will be veryinteresting to see how this all
moves forward.
SPEAKER_00 (04:42):
And uh yeah, you know, like think of the RPMs for
shorts, and they've gottenslightly better since shorts
came out, but I'm talkingslightly.
We're we're becoming pennieshere.
And why is why are the RPMs somuch lower for shorts?
It's because it's easier to makeand therefore there are more of
them uploaded than longs.
I assume I don't have data onit.
It's part of it.
I assume part of the reason.
Yeah, so RPMs for yeah, a numberof reasons are lower on shorts.
(05:06):
I cannot imagine if they if theymonetize the AI clips, even if
they separated them a little bitand said this is shorts, this is
the AI feed, how low are theRPMs gonna be on that when
people can post a thousand aday?
Not literally, but you know whatI mean.
SPEAKER_01 (05:20):
Yeah, yeah, yeah.
I mean, probably nothing, but bythe same token, it's hardly
costing you anything to makethem in the first place or maybe
anytime anyway.
So, like, who cares?
SPEAKER_00 (05:29):
And keep in mind, every time something is
generated, it always costs thesecompanies money.
And that's the thing.
Those companies have to figureout how they're gonna profit
before we get to profit ascreators.
Such a good point.
SPEAKER_01 (05:39):
Yeah.
I mean, people got to make moneybefore we make our money.
Uh, speaking of making money,we're gonna try to help you do
that by growing your YouTubechannel here.
And we do that by talking aboutthings in a very realistic way.
Um, we will give you some of theadvice that you maybe have heard
before because, well, it works,but every once in a while we
gotta tell you things you don'twant to hear.
But it's the truth, and it'salways the best way, I think, to
move forward.
So uh if you're interested andyou want to send us a message,
(06:01):
there's a couple ways of doingit, and we'll show you how to do
that here in a minute.
Um there's two ways.
So if you're listening to theaudio-only podcast, then there
is a link at the bottom of theuh, or sorry, in the show notes.
So for people who don't know,don't listen to audio-only
podcasts, there's not there's adescription, but they're they're
called show notes.
Um and in there, there's a linkthat says text us.
(06:23):
And if you do that, click that,you can send us a text message.
And our first text message uhcomes from uh guy named Lucas.
So hey Travis and whoever elseyou have with you today, all
right, that's whoever else,that's Dan.
We're leaking these textmessages, by the way.
I know exactly literally.
Uh my channel focuses on reptileeducation and care, but I'm
trying to balance entertainmentwith value, with value and
(06:45):
valuable information.
How can I better position mycontent to stand out in the
animal niche and build a loyalaudience?
Also, I do love both Cadburyeggs and candy corn, but cream
eggs are definitely far better,but neither's as good as
Reese's.
Fast break bars.
I've never heard of that before.
SPEAKER_00 (06:59):
Have you heard of the fast break bars?
I feel like I've had thosebefore.
Um really?
I think if I'm rememberingcorrectly, they they kind of
they're still Reese's, but yeah,they have that more like energy
bar kind of aesthetic to them.
I I don't know.
I don't want to miscategorizethem, and I can also be
misremembering.
It's been so long since I'veeaten candy in general.
SPEAKER_01 (07:18):
I'm I don't like peanut butter, so I'm tempted to
not try this, but I'm alsotempted to try it as this as
Lucas says, they're better, so Idon't know.
But uh Lucas's real question isyou know, he's got a reptile
education and care channel,wants to balance entertainment
with valuable information, andhow do you position his content
to stand out in the animal nicheand build that audience?
What do you think about this?
It's interesting uh becausethere are tons of great uh
animal channels out there, sothere's definitely a way to do
(07:40):
it.
SPEAKER_00 (07:41):
Yeah, we're not looking at the channel right now
or anything, so you're notmissing out any visuals here if
you're listening to the podcast.
But I am going to make anassumption based on what they
said, which was I'm trying tomix entertainment and education.
Now, what kind of educationcould a channel like this give
us?
And I have to imagine it isproper care of your terrarium.
Is it a terrarium for reptiles?
(08:01):
Um, you know, like how to withthe types of food you feed them,
things like that, I think.
Um it could be different things,uh, but let's start there.
If that's what they're doing, Ifeel like they need to
understand that that's prettyniche because your audience
becomes people who want to alsoown reptiles.
(08:22):
So that's probably a much likelower ceiling than people who
just want to see reptiles doingreptile things.
So it really depends on whatkind of education because it can
also be (08:33):
did you know stuff?
Like I have these reptiles, anddid you know that they sleep for
this much time and they eatthese things?
That can be more general.
Uh, that can have like a wideraudience.
So that's the other type ofeducation they're provide
providing.
But in all aspects, I would sayyou as long as you know who your
audience is that you're tryingto attract to your channel, you
(08:54):
should be okay.
So if it's education for thesake of like owning reptiles,
then you know you expect to getnot too many views from you know
too many people, right?
But maybe you rank high insearch because you have the best
thumbnails, you have the bestadvice, you're always making
videos, you're always coming upwith new tips, uh, you're you're
coming up with new hacks, you'redoing like a bunch of stuff that
people really appreciate.
(09:14):
If you're just doingentertainment content, like
watch my reptile push a littleball around with its nose, now
we're talking about like way,way higher ceiling.
I'd watch that.
That sounds fun.
I don't I don't have a desire tohave reptiles in my home, but I
would definitely watch cuteanimals do cute things.
And so I guess that's where I'mcoming from.
Without looking at the channel,I can only speculate.
SPEAKER_01 (09:36):
Yeah, I I think uh if you look back in history,
there are people that have beenreally interesting that have
dealt with like reptiles andstuff.
Steve Irwin comes to mind.
Uh, I mean, he was reallyinteresting because of the way
that he did his content uh andhis personality himself.
And to be honest, like that'sthe biggest thing.
And that's what I like to talkto YouTubers uh when they're
(09:58):
looking for ways to stand out.
I like to tell them this is thething like, what is your
superpower?
Is it explaining things?
Is it your personality?
Is your sense of humor?
These are the things that makeyou different from every other
channel, and this is actuallywhere you can create that uh
loyal audience because they canonly come for you, right?
You can only get you from you.
So I think it's really importantto lean into whatever it is that
(10:18):
your superpower is.
Now, if you don't know what itis, ask your friends.
What are they like about you?
What's the thing they're like?
That's your superpower.
More than likely, they know,even if you don't.
Uh, lean into that.
It might be just the like again,it might be the way you explain
something, it might be thepassion that you show, it might
be jokes you tell, it might justbe your personality.
You have to make yourselfdifferentiated by using the
(10:39):
things that you have been givenas a human being uh to
differentiate yourself.
And it is as easy as thatsounds, it's actually very
difficult to really understandhow to bring it across in a
video.
So, one thing I we've talkedabout on the podcast before a
long time ago, but I think it'sworth repeating since we're
getting a lot of new listeners,um, is your personality and your
energy comes across at adifferent level than what you're
(11:02):
putting it out at.
So, for example, because Iremember this when I when I was
first starting out, I remembervery distinctly I was in front
of the camera and I did a takeof like the intro.
And I really thought I'd givenit the gusto and everything.
I went back and watched thevideo, and it seemed like I was
barely excited about anything.
Like the per the energy thatcame across the camera versus
(11:23):
what I thought I was putting outwas way off.
Um, so ever since then, and I'venaturally adjusted to this, I
don't even realize I'm doing itanymore.
I have to give like 130% to getthat what I perceive to be 100%
energy.
Uh, and you might find that inyourself.
Like if you critically watchyour content back, you might
see, oh, I I really felt moreenergetic or more excited about
(11:44):
that moment, but didn't reallysound like it.
And I think it's important to beas expressive and as motive as
you can about certain things,get people interested and
exciting about the contentyou're doing as well, so they
can feel your passion becauseyou'd be surprised at how much
how sticky content can be.
People feel you the passion.
Yeah, isn't that right, Dan?
Do you give 130% or are you moreof a 70% guy?
What do you I just I don't know?
(12:05):
I become a shouter.
SPEAKER_00 (12:06):
I just shout.
Do you?
I like it, it feels like I shoutafter I get done.
My wife's like, Jesus.
Are you okay then?
Yeah, like it's I I think that'sthat's my version of doing it,
but it uh when I watch thecontent back, it comes across
kind of like it was meant to inmy head.
And yeah, definitely like when Iwatched my first videos, I
(12:29):
thought I was talking at apretty decent volume.
I listened back, and it's like,hey, uh today we're gonna it's a
whisper.
It's it and because yeah, like Ithere was other I was living
with my parents at the time, andI didn't want people like to be
disturbed by me like doing mygaming videos or whatever.
So yeah, it it it's somethingyou can naturally kind of do
where at first, like like yousaid, you you'll be like uh
(12:52):
having to think about it.
Eventually you become liketrained not to, and so I don't
think about it anymore, but butevery so often maybe I should, I
should look back becausesomething I I've also noticed is
that when I don't shout and Ideliberately pull back and I try
to talk to the camera like Iwould a person, I feel like I'm
coming across even more likeauthentic, how I want to be
(13:14):
portrayed.
Because it sometimes I talk andI listen, even if I wasn't
reading a script, it kind ofsounds like I was reading, and
that bothers me a lot.
So that's something else I'mworking on.
I'm like, why does it sound likethat?
Oh, I have like my presentervoice on and I don't know how to
turn it off.
SPEAKER_01 (13:29):
Yeah, and that's a thing.
Like, after a while you get usedto it, and it's it's not
something it's not like you'retrying to put it on or be fake.
That's that's not it at all.
It there just is something lostbetween the expressive emotive
part of what you're trying topresent and what the camera
seems to capture.
It just feels like there's apercentage lost of some sort.
So um try that out, see what youthink.
(13:50):
I actually worked with a creatora couple a couple of years ago,
I remember this, and I was like,hey, look, because I he felt
very bland and kind of one notein his videos.
I said, do this same intro.
I said five.
Now normally I just say three,but I said five different ways.
Give it 20 more, 50 more, 75more, you know, 100% more, and
125 more, right?
(14:11):
And we and we listened to all ofthem, and some of them were very
definitively better.
And he goes, it was weird atfirst, but then when he looked
back on it, he was like, Yeah,like the 70 cent or 80 or
whatever more, uh above andbeyond what he thought he was
doing, actually sounded right.
And it sounded like he thoughtthat he was talking about the
entire time.
So give it a shot if you'relistening out there.
Um, it you might be losing alittle bit of uh uh your your
(14:34):
personality just by not emotingmore, and it will feel strange
at first, 100%.
I most things you do on YouTubeat some point feel somewhat
strange.
Um, but I'll prom I'll promiseyou uh it makes a difference.
All right.
So that's the first email.
By the way, uh that was thefirst text message.
Um, we do emails as well.
(14:55):
So if you're listening and youwant to send us an email, you
can send it to theboost atvidik.com.
That's theboost at vidik.com.
And this one comes fromBenjamin.
Benjamin, hello vid I crew.
I started a podcast off of myYouTube channel called Dover and
Domo Podcast.
It's a descriptive gamingpodcast with an AI co-host.
(15:15):
That's interesting.
It's like an audio-only let'splay, but I also share my
gameplay with Google Gemini AI,who sometimes provide helpful
knowledge and commentary.
This is really interesting.
I've never heard of anyone doingthat.
I'm gonna continue to read this.
This is actually kind ofcompelling to me.
The problem is these audio-onlylet's play are very niche, I can
imagine.
(15:35):
So if you look for them, you'llonly find a handful.
I do provide videos on YouTubeand Spotify in hopes that it'll
act more like a regular let'splay.
But part of me feels like it'llnever take off because it's not
much sought after.
The other part of me doesn'tcare and is having fun with it.
It's also still early.
I only have 20 episodes out andI keep improving on episodes.
So do you think I should abandonthe podcast apps uh aspect and
(15:56):
just stick to let's play videoswith an AI co-host?
Is putting the videos in apodcast playlist harming my
reach with the public?
Thanks and love the show.
Benjamin, I this is a reallyinteresting scenario.
I've never heard of an AIco-host, although I it totally
makes sense when you think aboutit.
Um, there are people who want tobe able to do podcasts.
I've done podcasting for at thispoint like a decade and a half
(16:17):
or something.
And um I've always I've neverfelt comfortable doing a podcast
by myself.
Like I could probably could doit at this point, but I've never
really liked it.
Um so an AI co-host isinteresting.
Um, because if you can't findsomeone else that can do it with
you, this this might bridge thegap.
So this might be a good use ofof AI in a way, as long as you
can keep its personality.
(16:39):
But Benjamin brings up aninteresting problem with his
scenario, and I think there'sgonna be a lot of ways to slice
this onion.
He says it's a very super nichebecause it's a let's play, but
audio only.
So when you think of this, Dan,how how do you it's a podcast?
So we're we're not even gonnatalk about the part where he
says, you know, I put it onYouTube and stuff.
We're just gonna talk about theaudio only part.
(16:59):
Is that interesting to you?
SPEAKER_00 (17:01):
If it's audio only and there's no way to watch the
gameplay being talked about, uhthat is that is niche.
When they were saying that, oh,this feels too niche, I don't
know if this is being soughtafter.
My first thought was like, no,that's not how you think about
it.
You were doing let's plays likeeverybody else, but you have a
twist.
You have this AI co-host.
(17:22):
When I listened more andrealized that, oh, we're talking
about possibly an audio-onlyexperience and there is no video
to pair with this.
Now I'm I am less excited aboutit as a listener because I'm
like, well, gameplay like isinherently visual.
I think you can have anaudio-only podcast that talks
about games, but it because theysaid it's a let's play, so I'm
(17:43):
imagining them playing a videogame and the AI gets to see
what's going on, like at leastthat's probably how it sounds,
and you get to see what's goingon, but we don't.
And so I don't think podcastplaylists themselves are hurting
necessarily.
I think the idea that this is apodcast means it's ceiling for
growth feels non-existent.
(18:04):
But that that's like a harshcritique here.
I should probably listen to itfirst to maybe make an even
stronger personal judgment callon it, but I just don't know who
would listen to that versus likewhat it could be on YouTube.
Where I've when I've seen peopleuse an AI to bounce off of, like
as like a gimmick or somethinglike that, it's it's usually an
(18:24):
engaging video.
Uh, we've seen people like DougDoug do this for a long time
where he'll have an AI come ontothe screen and talk and banter
with him, and it he he gives itlike he has a PNG that like
represents the AI, and so helike he adds extra visuals so
that AI has even more of a faceon the videos.
And uh, you know, it's notnecessarily a podcast, it's like
(18:45):
the AI delivering it's hecklinghim or delivering gameplay
challenges or things like that.
So I felt like if you if youwere to do this and like a
traditional gameplay video, butyou included this element to it,
now you have something where youjust like Travis was saying,
you're really surprised withthis.
You haven't seen this anywhere.
I've seen things like it, butI've never seen someone commit
to it for a whole series.
It's not that that hasn'thappened, but I haven't seen it.
(19:07):
So those are my thoughts.
I I don't know.
I don't want to crush anydreams, but that's what I think
it's a good point.
SPEAKER_01 (19:13):
Whenever someone does something new, there's two
and they're like, no, there'syou know, someone else out there
doing it when I look for othercompetitors in the niche.
That means one of two things.
Number one, no one else is doingit because no one wants to watch
it, or number two, no one'sthought of it yet, and there's
just no one's really kind of youknow gone out there and and
shown that there's an audiencefor it.
(19:34):
I don't know which of thoseapplies to this.
My gut is that base.
I mean, even what uh Dan said isso true.
It's like gameplay is veryvisual, so it's kind of hard to
think about an only descriptiveaudio podcast.
Now, if it was tips, tricks, andwhat's going on in the industry,
different story.
You can totally get away withthat.
Yeah, and maybe that's thestronger way to go with this is
(19:56):
to talk more about um you knowaspects of the game, history of
the game, uh, news, like ifyou're interested in that sort
of thing.
But this always comes back tothe thing I've said on this
podcast a billion times, and Iwill continue to say it until
I'm not doing this podcastanymore, which is it all depends
on what you're trying to get outof it.
(20:16):
What are you trying toaccomplish?
If you're just having fun, yousaid sometimes I don't even
care.
I'm just having fun with it.
Well, there you go.
There's your answer.
Um, because there are peoplethat are very successful on
YouTube that are not having funwith it.
They're successful, but they'renot having fun.
So I feel like you have a uniquesituation where you can have fun
(20:37):
doing something, and the peoplewho want to hang out and love to
listen to it, let them listen toit.
If you want to do something elsecreative, you can build another
channel.
There's no, I mean there's noreason you can't.
So I wouldn't worry too muchabout it.
I don't know that the theceiling for this is very high.
Uh, you never know.
Could be one day that justrandomly it starts making sense.
I mean, look at all the othersilliness that have gone viral
over the course of decades.
(20:57):
I mean, it doesn't even make anysense half the time.
But um, I mean, Tide Pod TownChallenge.
What are we talking about here?
Anyway, um, I feel like uh youshould do it if you're having
fun.
If you're looking to growsomething like this, then I
would look for something thatmakes more sense to a larger
audience, which would be likegaming commentary and and stuff
like that, maybe gaming reviewsor something.
But uh I like I like the idea ofhaving an AI coast, it kind of
(21:20):
makes sense to me.
Some people might have a problemwith it, but I think it's
ultimately as long as thecontent's good, most people
don't care.
You know what's funny?
I can't remember where I waswhere I remember hearing
directly from like a viewer orsomething.
I was reading it.
Um where you know, becausecreators have a lot of creators
have a problem with AI ingeneral, right?
They have like, I want to becreative, this takes away to
(21:41):
creativity.
I would argue that it doesn'talways take away to creativity,
sometimes it can.
But I I read like comments fromlike viewers and they're like, I
don't care.
Is it good?
That's all I care about.
And I feel like ultimatelythat's what dictates everything.
Um, because creators can make asmuch as they want, but if no
viewers watching it, theyprobably are going to look for
the thing that viewers want towatch.
And if viewers are like, justgive me good content, I don't
(22:03):
care if it's AI or not, youmight want to get on board with
that at least somewhat.
Um, at least to up your gamesomewhat more, whatever that
means for your genre.
Again, not saying that you haveto use AI for anything, but you
should definitely be aware of itand see if there's anything in
your work, uh, your workflowthat actually could help you.
Actually, we have a lot of AItools here at VitIQ that are
(22:24):
totally helpful.
Script writer thing is amazing,especially even as a research
tool.
We have a thumbnail tool.
There's a link in thedescription and the show notes
if you want to check that out.
You should definitely go checkthat out.
Plus, we have like a discountdown there if you want to get
the paid version, all types ofcool stuff down there.
But I mean, again, AI is a tool.
We've talked a lot about AI overthe last couple of weeks.
Um, there's a lot to say, and in2026, I'm sure we'll say more.
(22:47):
Ultimately, though, I think thiscreator's using it in a very
neat and unusual way, having aco-host as AI.
I should do that here.
Wow.
Okay.
Podcast.
It's just AI.
Get Dan out of here.
Well, I don't need Dan, I justhave an AI co-host.
I keep telling you.
So you did the little hackerthing on the live stream where
you had an AI uh uh claw, clawyour Claudia.
(23:11):
Yeah.
But like there was a delay.
I wonder now with like five andstuff, if it could be faster.
SPEAKER_00 (23:17):
If I if I wasn't using, so I was using Doug
Doug's system that I mentionedearlier because he released it
for everybody.
And if I wasn't using that and Iwas using Chat GPT, and like I
kind of cobbled together usingtheir like thing that you can
talk back and forth with, itprobably would have been a lot a
much better delay.
I don't use it anymore because Ijust kind of got tired of the
bit.
SPEAKER_01 (23:36):
Yeah.
SPEAKER_00 (23:36):
Um, but yeah, I I think that's like that that is
one of those things where evenif you don't like AI, just like
the viewers said in the commentthat you were talking about, the
comments you've seen wherethey're like, oh, as long as
it's good, uh that's why I watchDoug Doug with his AI videos.
They're not AI videos.
They're he is doing a gamingchallenge and he incorporates it
as one element of many elementsin this video, and it's
(23:58):
entertaining.
And you know, it putting theaside the controversial aspects
of it, if you just look at it ina vacuum on its own, it's like,
yeah, I can see why people wouldlike this.
This is it's funny to have thisrobot that doesn't really know
what it's saying say all thesethings out loud, and uh that's
that's why it's funny.
So yeah, I can kind of like seeand get behind that.
(24:19):
I'm I feel like going off on atangent.
SPEAKER_01 (24:20):
But now that I think about it, there was this was a
couple months ago.
It's so funny because AI movesso fast, I forgot about this.
There was a website, uh, I don'tremember what it is, and I gotta
find the messages that I had it,where it you could talk to this
thing conversationally and itwould answer you fast.
Like it would come back to youfast.
I gotta find that website.
It was almost like having aconversation with like another
human because it would answer sofast.
(24:41):
The biggest problem right now isthat there's usually a delay and
it kind of takes you out of themoment.
This thing was like right backat you.
I gotta find that.
Maybe I'll play around with thaton a future episode.
We'll see.
We'll see.
All right.
Next email again, theboost atvidIQ.com.
If you're interested and want tosend us a message, maybe you
have a question about something.
This one comes from Tim.
Tim says, Hi, to the onlypodcast that is A B testing the
(25:02):
host live on YouTube.
Yes, I stole that from Tim.
My main reason for contacting iswhy, why, why did my latest
video do better suddenly?
I think it's definitely a bettervideo, and it and it, but it was
also definitely shown to morepeople.
I may have accidentally got mythumbnail title right, or is it
possible that a bit of banter inthe comments section encouraged
YouTube to push it out a littlebit more?
4,900 impressions in 24 hours.
(25:23):
Previous video had 1600 in morethan a week.
If you look at the he's got alittle screenshot here showing
his uh first day, it's a one often, which is great.
Congratulations on that.
Um, so and it's the thethumbnail and title is Why Did I
Stop Riding Bikes?
I think there might be somethingthere to that.
I think the thing is, so I don'tknow what his channel overall is
about.
If it's about riding bikes andstuff, then why did you stop
(25:44):
riding bikes would definitely besomething I would be very
curious about.
Um, I think that there's a lotof human things going on here,
but if you had to just kind oflook at this on the surface,
probably not gonna be able tocome up with the answer.
Uh, but what would you think,Dan, just looking at this right
off the bat?
SPEAKER_00 (25:58):
Well, I think I really wish they would have
shown us the older videos, likethe previous video, because I
feel like I understand exactlywhy that video did well.
SPEAKER_01 (26:06):
Well, actually, you know what?
They did, by the way, they alsodid the A and B testing with me
and A and B.
They had a screenshot of me anduh me and Rob in A and B.
And they showed a screenshot, Icouldn't fit it on here.
Um, the last one was uh, do didold habits really die hard?
And that one had like a lot lessviews.
So I don't I think maybe thischannel is not just about
(26:28):
biking, but it's about otherthings as well.
SPEAKER_00 (26:31):
Yeah, so in in that context, this makes a lot of
sense to me.
So the title, why did I stopriding bikes?
is specific.
Uh, if if you are somebody whois riding bikes, maybe you
stopped.
If you're somebody who's thoughtabout riding bikes more, uh, and
maybe you're worried aboutthings, like because it starts
to dig into my brain in ways Ididn't ask it to.
(26:52):
Like, oh, is it because of likethere's a lot of traffic in your
area?
There's no bike lanes, uh, didyou get hurt?
Like, there's all thesequestions it raises for me,
making me want to, with everysingle question I have, I want
to click more because I'm likekind of compelled to, even
though I don't really see myselfas like a biker or anything, uh
bike rider, I'm kind of like,oh, uh okay, yeah, let's let me
hear this person out.
But the previous video, do oldhabits really die hard?
(27:15):
I get that that's a saying, butlike what habits?
Like, what like it would havebeen a more compelling video if
you specifically call out thehabit that you recently kicked
or are trying to kick, likesomething about maybe maybe it's
smoking, and so it's like, youknow, I I finally kicked my
smoking habit or something likethat.
That would be a much morespecific video, therefore more
(27:38):
compelling, because I knowexactly what it's about.
This person who I may or may nothave seen before is going to
tell me about their experiencekicking smoking, you know?
SPEAKER_01 (27:47):
So so I I found their actually, you know, I
found their channel.
So this might be kind ofhelpful.
Uh do you have do you do?
So I mean, if you look down thevideos, uh I'll share my screen
just so it makes sense for thepeople watching on YouTube
thing, they're like, What's uh,you know, what are we looking
at?
Uh I think it almost becomeseven more obvious in some
instances, right?
So, like he has the is the DJIuh neo any good for cyclists?
(28:08):
So it does have some bikecycling stuff.
I mean, that's going to be aneasy SEO play.
So people who either want topurchase the DJI, which is a
drone for people who don't know,um, might be looking, A, to use
it for this specific purpose, orB, just to kind of understand if
it was any good.
Then there's another bike here.
But it it is interesting that ifyou look at the videos that are
kind of like they almost arejust meandering, they get
(28:29):
meandering views.
Like maybe this should be afaceless channel.
Okay, well, not a lot of viewsbecause I don't I don't know
you.
Okay, answer is yes, maybe itshould be.
Don't don't hate the bumbag.
I don't even know what thatmeans.
So that kind of makes sense.
And then when you're talkingabout I'm done with gravel bikes
again, there's more views again.
And I think it's because you canlook at the bike, and if
someone's into that type ofbike, it's like, oh, whoa, whoa,
(28:50):
wait a minute, what am I missingout on?
And I'll be honest, the the badthing about about humans is we
like negative things.
We love to see things about whyI shouldn't do this or why you
shouldn't do that.
Why did you stop bike riding,car crashes, any of that stuff?
Very interesting to the uh tothe the the human uh in us.
So I think it's really importantto look at that aspect too.
(29:11):
What what jumps out to you?
SPEAKER_00 (29:12):
Like they have a video called The Not Very Fit
Running Man.
And I'm like, what does thatmean?
Yeah, like you are you talkingabout yourself?
Like, did you meet somebody andyou're heckling them for not
being fit?
Like, what's happening?
So it that's I I think it's justa matter of like I when they say
did I accidentally like get mytitle or thumbnail right?
(29:32):
Like, in this instance, I guess,like if if you if you yourself
are are coming to us with thisquestion, I guess it was kind of
accidental and hopefully a happyaccident.
I hope you can learn from it ina really positive way because
I'm seeing other videos here,like the DJI one did well for
you.
Um, you know, done with gravelbikes did well.
It what these videos that areabout specific things based on
(29:54):
your experiences as a person whohas various hobbies, uh, they're
doing better on your channel.
So I want You need to sharepersonal stories.
It doesn't even always have tobe about bike riding or anything
like that.
Um, but I need to know, as a newviewer, someone who's just never
seen your content before, whatyou're trying to get at, or at
least needs to be intriguingenough to get me asking myself
questions.
Why do I stop riding bikes?
(30:15):
There's so many reasons.
Someone who maybe loves ridingbikes, because I'm kind of
making that assumption based onthe thumbnail.
Someone who loves riding bikesmight stop.
And it's like, oh no, like why?
Like, there's so much, I think,drama behind a title like that
compared to, like you said,these meandering ones.
New shoes equals new me.
SPEAKER_01 (30:32):
Yeah, you know what?
Huh?
Do uh uh sort their channel bypopular, and you'll immediately
see what like has been pushingthis channel forward for years,
and it's a lot of reviews ofthings, yeah.
Um, which is always gonna workgreat, especially for SEO over
the course of months and evenyears.
A lot of these videos areprobably still getting views
years later, uh, because it'suseful to a lot of people.
(30:53):
And the thing is, it maybe uhthis is from Tim.
Maybe Tim is like, look, thatwas cool, but I want to talk
more about me and my life.
I get it, but if you want viewson that type of stuff, you have
to give first.
So when you do things like theDJI Neo and stuff and the why
did I stop riding bikes, you caninterject your personality while
giving value.
And that's where you'll walkaway with people that want to
(31:15):
hang out and watch more of yourvideos that are about things
that aren't necessarily aboutanything.
SPEAKER_00 (31:19):
But but but even videos about your life can be
titled in ways that that relateto other people.
Because if you were goingthrough something, it would be
probably in your best interestto look on YouTube for videos
similar to that subject to seeother people and how they
describe it in their titles andthumbnails and stuff, so you can
get an idea of the YouTube wayto present the thing you want to
talk about.
And then you get to just havethe conversation once you kind
(31:40):
of know what is the best way topackage this package this video
so everyone gets what I'm tryingto get at here.
Because it seems like they'resharing a lot.
I bet if I watch any of these, Iwill learn something about this
individual, and that's that'scool.
So it's let's see, POV, you'renot fit and try running.
Like they're obviously goingthrough something like a fitness
journey or something like that.
So is there a more schnazzy wayto kind of like pitch this video
(32:04):
to me so at least I understandthe journey that you're on?
And hopefully it relates to meon a deeper level, and I click
on it because I'm watching a lotof content right now about
people who are trying to getfit, for example, or whatever.
And it will never relate toeverybody.
So if it's not gonna relate toeverybody, who do you imagine it
relates to?
If you have to be specific, thenget specific because you on
(32:26):
YouTube you do have to getspecific to some degree.
SPEAKER_01 (32:28):
Absolutely.
Um, but I think you have a a lotof possibilities of success
here.
You know, looking at yourchannel, you've had some
bangers.
So think about how you can makethose fit into your your current
uh video uh library, and uh, I'msure you'll have more success.
All right.
Another email, the boost atvidIQ.com.
This is the last one for today.
(32:49):
Uh, and this is gonna beinteresting.
Uh, this one's from Steven.
First of all, thank you so muchfor your advice on my previous
question about categories.
And yes, I'm super lucky to havethe wife I have.
I believe this is the one whereuh he had a YouTube channel and
he found his wife.
Um I believe, like while doingYouTube, if I'm remembering
correctly.
Oh, cool.
I've been listening to thisvodka since you all started here
on YouTube, and I can't recall atime where you talked about
(33:11):
human behavior.
Okay, I'm gonna stop readingthis email.
Almost every single episode Italk about human behavior.
I can't stop talking about humanbehavior, but let's let's finish
reading this email.
Feel free to correct me if I'mwrong.
As you know, I have a gamingchannel called Single Player
Lounge, and I believe I'mstarting to understand who my
audience might be.
Somewhere in their mid to fouruh mid-twenties to forties, who
plays games for relaxation andescapism, aspects of a
(33:33):
stress-filled life through gamesthat take you out of this world,
even if only for a moment.
Anyways, how can I not onlylearn more about human behavior,
but even more how it relates tomy YouTube viewers?
Any advice, resources, or candysuggestions are appreciated.
I can live and listen to a wholepodcast on the subject.
Well, I've been talking aboutthis aspect of YouTuber life for
(33:53):
years, uh whether it be in umone-on-one consultations with
creators or even here on thepodcast.
There's times where I'm talkingabout it and I'm not overtly
saying that I'm talking aboutit, but even what just Dan said
is talking about it.
I feel like the one thing that alot of creators and even other
like YouTube, well, I shouldn'tsay this, but let's just say
content creators miss whenthey're looking for like the
(34:15):
secrets of YouTube is literallythis.
Um, the reason why I was such agood YouTube coach is because,
not because I knew a whole bunchof YouTuber y things, I did, but
because I understood humans.
That is actually the winningformula on YouTube.
If you can understand humans,you can win at everything.
And you don't even necessarilyeven need to know the latest
algorithmic updates.
Because if you're followinghumans, that's already what
(34:37):
they're doing.
YouTube is spending billions ofdollars trying to figure out how
to show content to humans thatthey're gonna like.
And if you spend all your timefiguring out how to make content
humans like, you're going towin.
You're gonna you're gonnabenefit from the algorithm,
you're gonna benefit from theirresearch because they're just
trying to help videos likeyours.
So, yes, I could talk abouthuman behavior all the time.
Now he talks about his audience,um, might be people in their
(35:00):
mid-20s to 40s who play gamesfor relaxation and escapism,
right?
That's I think that's most of uswho play video games.
I know it's certainly for me.
I mean, when I played NBA 2K25last night, it isn't because I'm
a great basketball playeranymore.
I used to be pretty good.
But because I'm trying to escapeand trying to be Michael Jordan,
hitting that shot and getting40.
Um, but um, you know, he said,anyway, how can I not only learn
(35:21):
more about human behavior, buteven how it relates to my
YouTube viewers?
I think we talk about this a lotwhen I talk about, I think I did
a video about uh suggested viewsand stuff.
Uh I can't remember if I did iton the main channel or here.
I don't know.
I've done so many videos.
I don't remember.
Dan, you ever have this happenwhere you're like, I know I've
talked about this, but I can'tremember what video I do.
I can never tell people exactlywhat video I've talked about
anything.
(35:41):
Yeah, I mean, like, because howmany videos you do a week?
It's like I've been doing it foryears.
I don't know.
But I can tell you that um forsure, every aspect of uh a
YouTube traffic source isrelates to a different uh human
personality.
So for example, we're just we'lljust dive into search for now.
And I've talked about browse andsuggested before, but if people
(36:02):
want a really deep dive intothat, uh we can talk about it
another time.
Let's just talk about searchspecifically because I think
search is something that mostcreators can benefit from.
Uh and a lot of times we tellpeople um that, especially as a
smaller creator, you want to uhaim for SEO friendly things
because it's easier to get viewsthrough search than it is
through browse if you don't havean audience.
If you don't have an audience,browse almost doesn't work.
(36:23):
Um so when someone is searchingfor something, and this is where
the human human kind of aspectcomes in, they're looking for an
answer.
They are not looking to A,subscribe to anybody, and B, a
lot of times don't care anythingabout what you have to say about
your life or what your channel'sbeen doing the last three months
(36:44):
or anything like that.
They want the answer of whateverit is.
Now, the answer could besomething like how to bake a
cake, it could be how to beatthis level in a video game, it
could be how to improve my life,could be all those things,
right?
Within that answer, you can giveyour personality and such to
make people hooked that arepeople like, oh wow, this was
actually a really cool channel.
Let me see what else they have.
They may have come for thisthing where my toilet is
(37:06):
overflowing.
I need to unclog this thingright now.
And uh, Tommy the Plumber,congratulations on your million
views on this video, but I'mnever subscribing to you because
now I know how to unclog mytoilet, right?
Like I don't need Tommy thePlumber's channel anymore.
So if you're if you're goingafter a search-based audience,
SEO-based audience, you have toremember the mindset they're in.
They're getting an answer.
What are the five best weaponsin Call of Duty?
(37:28):
What are the five plants I canplant that gets me, you know,
great crops for next year?
You know, whatever it is,looking for an answer.
When you're giving the answer,if you're able to show
personality along with a reallygreat answer and showing that
they may want to stick aroundfor other things that you have
to give, that's where you cangrow subscribers and that's
where you can grow more views.
(37:48):
Um, Dan, what are your thoughtson this?
SPEAKER_00 (37:50):
Well, I I figure, because I agree with everything
you said.
I figure I pulled up thechannel.
I think now let like I want totalk about this specific channel
as a human.
Uh I I want to give my humanthoughts about what I see when I
see their videos for the latestvideos to the top of videos.
So for the audio listeners, thelatest videos are basically uh
(38:10):
imagine a hand holding a gamecartridge, not cartridge, uh
like a game in their hand, solike a PS4 game.
And the titles are all uhgameplay and unboxing, and then
it's the name of like the game.
Uh so let me see uh ultimateunboxing and gameplay, Earth
Fall, Deluxe Edition, Xbox OneFactory Sealed, I think it says.
(38:33):
So when I think about videoslike that, and they're there,
we're talking about games thatare all over the place, games
from different consoles andgames of different genres and
things of that nature.
When I think about who thatcontent is for, as just an
outsider looking in, I'mthinking, oh, this person knows
exactly what they're doing.
They're making search-drivencontent for people who are
actually like me, who arerebuilding their retro game
(38:55):
collection right now, which iswhat I'm doing.
I've been rebuying things likePS2 games, games I had growing
up that I once sold and I regretselling.
And some games I'm buying that Ionce heard about and never got
to play.
For example, Jack and Daxter.
I've never played Jack andDaxter.
So I wanted to see a little bitabout it.
And I wanted to get it, but likenowadays you get that stuff on
eBay.
(39:15):
So finding a video like thiswhere you are unboxing it would
tell me, oh, is there a manualthat comes with this game?
When I look at my eBay listing,should I be like making sure the
manual is included?
Like that that could providevalue to me, but it's so
specific, right?
Like you are hoping for peoplelike me to come along.
And so the more games you cover,the more wide you cast that net,
um, the more you might pullpeople like me in every once in
(39:37):
a while because you happen to becovering Bioshock, and maybe I'm
about to pick up Bioshock forXbox One, I think I saw on their
channel.
So great, cool.
Like there is a value in thatcontent, but it is so specific.
That is to me, and I hope theyknow this when they made this
content that is search-driven.
Like, yeah, you're calling itgameplay and unboxing.
That's the first words in thetitle, and it's the thing you
are unboxing.
So, and it's only like a minutelong each one.
(39:59):
They're yeah, they're also doingother stuff though.
Uh, as of like 10 months ago, ayear ago, they have some top
videos uh for their channel,like almost 7,000 views on their
top video, which is called MustHave Xbox 360 Third Person
Shooters that'll never that I'llnever sell.
And something, something thatgot truncated.
But that video is doing great,and the thumbnail is better than
some of their other thumbnails,in my opinion.
(40:19):
And what it tells me about thischannel even deeper is that they
are a collector themselves.
And what they're doing istalking about the top RPGs you
need in your collection, topfour simulators you need you
need in your collection.
Like they are so your audience,from my perspective, are people
who are building gamecollections, or even if they're
not actively building acollection, like they don't
(40:41):
internalize it that way, theyare still interested in games
they may not have heard ofbefore or games they once heard
of and never played, like mewith this Jack and Daxter game.
So that is that is like mycritique of this channel, just
kind of as I looked over it.
And I think, hopefully, thatthey know that that's kind of
where they're at right now.
Like I'm talking to collectorsspecifically uh of games because
(41:03):
you're you're covering so manydifferent types of games.
How do you get the license to dothat?
Well, you focus on a specificaspect of it that is a through
line to all the content.
This is what we call a throughline.
So uh gaming channels be like,oh, can I play first-person
shooters uh and cozy games onone channel?
It's like you can, but you'll betwo different audiences you're
building on one channel, right?
Or you can speak directly tocollectors.
(41:25):
And so maybe I'm not like thebiggest RPG player, but maybe
I've played a couple.
Maybe your list of the top RPGsincludes the one I've played, or
includes one I've heard of andthought about once, but I don't
know.
And a 42-minute video is kind oflong.
Uh obviously is gonna go intosome pretty big detail about a
bunch of stuff.
Maybe I'll discover somethingcool.
So you are targeting an audiencethat doesn't really have
(41:46):
anything to play right now,maybe.
Maybe they're trying to likefind something for them to do.
So I want to say just sum up bysaying I'm glad they asked this
question this way, because itmeans they are thinking about
the actual people watchingvideos and not just trying to
collect views to put a number ona board somewhere.
SPEAKER_01 (42:03):
Yeah, and you put you brought up something I think
is really interesting is thathe's a collector.
And I there is a collection ofcollectors out there that would
love to watch the content if youif you put it in a way that
makes it very obvious you'reyou're collecting.
So, like the top five games youneed to have for your collection
is I think something that Dansaid makes sense.
The top five most popular gamesthat are that are popping off in
(42:26):
monetary value, because youknow, games go up and down in
price all the time.
So you can look at the themust-have most valuable
collectibles you must have.
Um, you can do you can look atsales and say, like this old
game, I went to like GameStopand I found this old treasure.
Like, there's uh uh uh what uhMetal Jesus Rocks, I think, has
been doing that for a decade ormore.
(42:47):
Uh made an entire channel that'smostly about that sort of thing.
And like he's got over a millionsubscribers.
So I think it's really importantto understand that it's all
about packaging at this point.
You already have the niche, it'sactually kind of cool.
Um, take a look at some of theseother channels that are rocking
and see like how can you putyour spin on it?
What is your spin on collectingold video games or or even even
(43:08):
some ones that are maybe newer,but like you know will have
value in the future.
There's this whole um thingabout having physical copies of
games and like that that'simportant and stuff.
So it's really that's youdefinitely have a a lot of
people that are interested inthat subject.
So there's all these differentthings you could dip into, dip
in and out of, um, that are allrelated to the type of person
(43:30):
that's watching some of thecontent you're making right now.
I think you could be making evenmore compelling content if you
think about that more deeply.
Like, what is the person whowatches two of your videos also
interested in?
It's not just those games, likeDan said, it's maybe the
collection themselves.
And and maybe they were looking,excuse me, for collecting advice
and came across your videobecause it was related in some
(43:51):
way, when you maybe could havecaptured them more as a
subscriber if you did morecollection type stuff, like a a
game case to hold all yourgames.
That you could literally reviewthat.
Like, as silly as that sounds,that's a thing.
Like, and then listen, if youhave affiliate sales, are you
kidding me?
SPEAKER_00 (44:06):
Now you're making money.
If they have bookshelfrecommendations, I'm starting to
accumulate stuff over here.
So, like Blu-rays and games, anduh, you know, it yeah, uh, I'd
be I'm personally it's not uhthis is an interesting channel
to have messaged because I'mpersonally going through like a
journey of uh rebuildingphysical media collections uh
across my home uh to my owndetriment.
(44:26):
I remember you saying that,yeah.
But I like I like a lot of youhad an HBO Max subscription
until yesterday when they raisedthe price out of nowhere, right?
Oh, and we all can't.
I didn't even know that.
They yeah, they did.
It's instant too.
So like the your next billingcycle, it's going up a dollar
fifty.
SPEAKER_01 (44:41):
Well, it's my brother, so I'm not worried
about it.
SPEAKER_00 (44:42):
Okay, perfect.
So yeah, like this is happeningeverywhere.
And so I'm like, well, I want Iwant a little more control over
my media because stuff leavesstreaming services that I want
to watch sometimes.
I like rewatching old shows.
And and so, like, yeah, if youhave like a bookshelf
recommendation or something likethat, that even that kind of
content, weirdly enough, wouldwork for your channel.
You think it's a gaming channel,but it's not.
Like at a certain point, if youif you identify your audience
(45:04):
and you and you're specificabout the exact type of person,
now you do get to branch outmore than you would think.
And now suddenly you findyourself doing a furniture
review on a channel that wasabout video games.
SPEAKER_01 (45:15):
Yeah, it's funny because this is literally like
the secret sauce in being like acreator that does more variety
content because people look likehe just does stuff about
anything and he gets all theviews.
Well, not really.
There's usually a through line.
You just got to really look forit and then look how they've
cultivated that particularrelationship with their audience
over the course of usuallyyears.
So um, yeah, all that to saythat that's a great question,
(45:36):
and I'll talk about this sort ofthing all day, every day,
because I always do talk aboutit.
I always talk about that's whatwhenever I say like it depends
on what you're trying toaccomplish, I'm talking about
that exact subject, like howhumans are, how they think, how
they feel.
When I talk about um browse, uhI'm always talking about what
compels people to click on athumbnail and title.
That's the human nature of likewhy did they click that?
(45:56):
And why did they leave early?
Why did the retention graphdrop?
Well, that's that's a humanreaction to something.
So, what is the thing?
That is the ultimate root causeof something.
It's not because the algorithmdidn't push you or whatever.
And while there are glitches,yeah, of course, sometimes
YouTube is to blame.
A lot of the times, as I've saidmany times here before, it it's
a skill issue, as they say instreets.
(46:17):
So um get good, as they also sayin the streets.
Uh anyway, I hope that washelpful.
Uh, very good question.
I'd love to say we have verysmart people that watch this and
listen to this podcast, Dan.
They ask great questions.
SPEAKER_00 (46:29):
No, and and by the way, on the subject of get good,
I think they're doing a goodjob.
Like, oh, they are absolutelyit's it's a really like strong
start, even though I would sayyour last handful of videos,
probably a little specific.
Uh, it's still there.
I I see a strategy there,whether you intended there to be
one or not.
And uh yeah, I think if you'vestarted to identify your
audience and you're asking thesetypes of questions, you're in
(46:49):
the right place.
You're asking the rightquestions.
SPEAKER_01 (46:51):
Yes.
And I just feel like thischannel has an opportunity uh to
branch out even more into somereally interesting things.
And again, like there'll besomething I'll be watching a
review of something and I'll seesomething in the background a
creator has.
I'm like, I want that, like thatlittle case or that little box,
that little little fidget on thefidget spinner or whatever it
is.
And I'm like, I want that.
Where is that?
What is that?
So you'd be surprised thatsomething is as simple as like a
(47:13):
holder for a controller or aholder for a game case or
something like that.
And if you start gettingaffiliate deals with like, you
know, if you can get into Amazonor Walmart or Best Buy, you'd be
surprised how that turns intomoney very fast.
Very fast.
Anyway, uh, we hope this ishelpful for you.
Of course, uh, if you're newhere, feel free to hit that
subscribe button, hit that likebutton.
And if you have hypes, I guessyou can use those on YouTube.
I should probably ask for thoseat the beginning of the video.
(47:35):
Um I actually have talking to uma channel that's uh a friend of
mine who has a very largechannel, and they had done a lot
of research about the hypefeature, and he said something,
he was like, Oh yeah, we see itreally doing well.
And I was, you know, while hewas telling me, I'm like, I
think the reason that you'reseeing it doing well is because
the videos were doing well inadvance, but he brought up a
really good point because thehype feature itself isn't
(47:56):
supposed to help uh videosalgorithmically, although who
knows, right?
Who knows?
Um, but he did make a reallygood point.
So you only get three a week.
So he said that he knew otherlarge creators that were putting
out videos on specific days andasking for hypes in those days
because earlier in the week,people will have all three of
their hypes.
So they'll say, hey, you know,hype this video up.
(48:16):
Versus if you put a video out atthe end of the week, I don't
know when people's, I don't knowif it's universal if everyone
cycles out the same day or not.
But the idea would be they'd beout of hypes.
They wouldn't be able to hypeyour video up because you put it
out later in the week.
And that actually does makesense.
That's that literally makessense.
Hype hat.
So if you if you if you havesome hypes, hype it up.
If you don't know what that is,I don't know what to tell you
because I barely know what it ismyself.
(48:37):
But it's uh it's it's cool.
If you have, if you're watchingon mobile, I think you can hype
it up.
So anyway, thank you forwatching.
Uh again, if you're new here,feel free to hit subscribe if
you're listening to the audiopodcast.
Uh, leave us a five star reviewon one of the audio podcast
platforms you're listening to,and we'll see y'all in uh the
next one.
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