Twinning Strategy: Leadership and Scaling for Small Businesses
Twinning Strategy: podcast focused on small and growing businesses, leadership, start-ups, entrepreneurs, marketing, digital marketing, business growth, advertising, sales with live guests. Our entrepeneurial- and marketing-focused hosts bring decades of experience and a bit of sarcasm to bring topics to life ranging from how to get started in digital marketing to how to using marketing to change people's lives for the better to expanding your teams creativity. Guests range from AI marketing and data analytics founders to self-started successful entrepreneurs to influencers.
Episodes
Nick Pope joins Eric Sigel, Elena Pultilina and Jeff Sigel for a lively conversation about how to leverage AI now and be ready as the technology evolves. Nick's Message: Don’t just teach tools; Rewire how teams think about their work. About Nick: Nick Pope os Chief AI Officer at Train in Your Lane, America’s #1 Corporate AI Training Company."My path to AI training was completely unintentional, but it turned me into exactly...
**Spotify Podcast Description:**
Join us for a spooktacular episode full of insights and revelations! 🎃 This Halloween, we're tackling the crucial question: When we say "bring your whole self to work," are we really welcoming everyone's authentic selves or simply the well-behaved versions? With special guest Tara Nelson, we're diving headfirst into the disparities women face in the tech industry and the import...
John Golden joins Eric Sigel, Jeff Sigel and Elena Putilina on Twinning Strategy to talk about how creating an authentic, consistent, impactful image and brand drives business growth. John's Focus:Helping businesses scale through three key areas: maximizing every interaction with strategies like preparation, authenticity, and continuous learning; building impactful business podcasts through consistency, valuable content, and cr...
Stephen Cooper joins Elena Putilina, Jeff Sigel and Eric Sigel to talk about where we really are with AI at the enterprise level - separating hype from reality. Stephen's Message: "My focus is on navigating the complex realities of AI integration as an enterprise tool across an organization. Many companies fall short on its strategic and workflow KPIs not from a lack of vision, but from failing to bridge the gap between am...
Join us this week for an exhilarating episode where we welcome the brilliant Dustin Poole, VP of Sales and Operations at Cambridge Scientific Products, to discuss "The Art of Storytelling and Biotech." Dive into the fascinating intersection of narrative and innovation in the scientific world! Discover how powerful storytelling can bridge complex technology with everyday audiences, influence perspectives, and ignite in...
Healthcare doesn’t need AI promises. It needs AI solutions.That’s exactly what Rick Munger - serial healthtech entrepreneur and founder of Eiger Creative, DosePlanner, and QR-Meds - is building.Rick joined Eric Sigel, Jeff Sigel and Elena Putilina to share how AI can transform pharmacy operations and improve everyday patient experience.Rick’s innovation journey started from a humble high school job as a janitor at a nursing home wh...
In this vibrant episode, we dive deep into the world of leadership and decision-making with Rick Williams, the insightful author of *Create the Future*. As he shares his experiences, Rick emphasizes that the choices we make today shape the outcomes of tomorrow. Drawing on his unique experiences from sailing adventures and traversing the tumultuous waters of business leadership, he illustrates how lessons learned on a sailboat paral...
Join us on this week's episode: "Rare Hope: Accelerating Treatment Discovery for Rare Diseases" as we explore the powerful intersection of hope and science with Nina and Simon Frost, co-founders of the transformative charitable organization, Rare Hope. This episode sheds light on the heart-wrenching realities of living with rare diseases while offering a beacon of optimism for families navigating these challenges. Lea...
Join us for Episode 83 of our podcast, where we explore how meaningful work can serve as your secret weapon for success! 🌟 This week, we're thrilled to welcome Wes Adams and Tamara Myles, co-authors of "Meaningful Work." Together, we discuss the impact of transitions in our professional lives, the relationship between meaningful work and mental well-being, and how to harness the power of AI for a more fulfilling work...
Join us for episode 82 of our dynamic podcast where we explore the challenges and triumphs of emerging STEM leaders with the incredible Diane Rigos! Dive into discussions about the current state of the scientific community, the critical role of mentorship, and the unique leadership styles that emerge when women take charge in traditionally male-dominated fields. With a wealth of experience and a passion for unlocking potential, Dia...
Join us this week as we sit down with Jenora Ledbetter, the dynamic founder of Self-Care Network, to uncover the hidden dynamics of employee disengagement. Discover how quiet quitting happens long before a resignation is ever handed in and gain insights into the critical strategies for leaders to maintain an engaged workforce. From understanding the metrics to prioritize to cultivating a culture of trust, we discuss it all! Dive in...
In this riveting episode of the podcast, hosts dive deep as they welcome Paul Knittle, the founder and president of MTMG. Titled "On Your Side of the Table: Scaling with Virtual Tech Leadership," this episode isn't just a milestone at 80 episodes; it's a treasure trove of insights on the evolving nature of trust in the B2B realm. With Paul's three decades of experience in sales and marketing, listeners are tre...
In this lively episode of the podcast, Lisa Robin Wood, hailing from Cape Town, joins our hosts to dive into the nuanced world of middle management. Titled "Being a Manager Shouldn't Be Sh*t," the discussion centers around the often misunderstood roles of middle managers and the pressing challenges they face in today’s workplace. Lisa shares her own experiences of navigating the middle management maze, touching on the...
Join us for Episode 78, where we tackle the often-overlooked world of unemployment compliance! 🎙️ Dive into enlightening discussions with Josh Goodman from Pinnacle Unemployment Services as he reveals expert insights on how to avoid costly mistakes that can sink small businesses. Learn why understanding unemployment matters is crucial from the get-go and how proactive planning can save you money and stress down the line. If you...
Join us this week as we delve into the innovative world of AI and mental health with the remarkable father-son team of David and Robert Bosnak from Attune Media Labs. Discover how their groundbreaking technology aims to merge emotional understanding with machine learning, sparking important conversations about the future of therapy and digital compassion. A must-listen for anyone curious about how AI can enhance our emotional exper...
Join us in this week's episode as we explore the insightful journey of Shardule Shah, CEO of Lime Therapeutics, in the fast-paced biotech industry. Discover how he balances internal innovation with external collaboration, empowers his team for groundbreaking discoveries, and embraces a unique philosophy on leadership. This episode is packed with invaluable lessons for aspiring entrepreneurs and seasoned professionals alike. Don...
Past guests Talal Ali Ahmad, Collette Revere, and Candace Freedenberg return to the show, joining Eric, Jeff and Elena for a panel discussion about how entrepreneurship can be a force of good in the world by driving solutions to important challenges. Talal is the Founder & CEO of Predictive Healthcare - which seeks to improve postoperative wound monitoring using the AI-based MyHealthPal app. Collette is the Founder & CEO of...
Join us in this dynamic episode of as we chat with Ben Lund from Rise Marketing Group. Discover how to transform your marketing spend into genuine business momentum, dive deep into marketing planning cycles, and learn about the differences between B2B and B2C strategies. Plus, unravel the impacts of AI on the ever-evolving marketing landscape. Let’s turn insights into action!
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In this week's episode, we dive into the mind of Paulo Machado, founder of Health Innovation Inc., as he discusses the transformative power of artificial intelligence (AI) in enhancing well-being. Tackling misconceptions around AI's current capabilities vs. its potential, he shares his enthusiastic perspective on how rapid advancements in technology may fundamentally shift healthcare—and even redefine what it means to pursu...
Join us as we chat with with Sonia Misak, a leading expert in corporate insight, to discuss how AI is transforming our understanding of consumer behavior. This episode explores the fascinating dynamics between technology and human emotion, and where businesses can leverage these insights for growth and innovation. Prepare to explore the evolving landscape and gain unique perspectives on the future of marketing and insight in a tech...
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