Modest fashion has become an important avenue for women to respect their cultures, while expressing themselves through their clothes. With untapped potential, former founder of The Modist dives into the opportunities in this underserved market.
Modest dressing is a lifestyle for the greater half of the world. In order for brands to succeed in this space, they need to understand the different types of consumer types within this market.
On International Women’s Day 2017, Ghizlan Guenez started The Modist - the first global luxury ecommerce platform where leading fashion brands were curated for women who dress modestly. Unfortunately, due to COVID-19, the e-tailer ceased operations last year. While Ghizlan’s chapter with The Modist is over, she’s got plenty of takeaways from her career, including what she’s doing now.
In our latest unEDITED: Inside Retail episode, Ghizlan delves into her entrepreneurial journey, including unique insights into the growing and versatile modest fashion market.
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