La estabilidad anual quedó en el pasado. Hoy, un contrato firmado en enero puede caducar en marzo o en cuestión de días. En este episodio Carlos Quintero conversa con Rafael Silveira, líder de Desarrollo de Empaque de Beiersdorf, y exploran la nueva realidad de las cadenas de suministro: renegociaciones permanentes, proveedores que se vuelven socios estratégicos y decisiones tomadas en un entorno que cambia más rápido que cualquier pronóstico. ¿Por qué la incertidumbre dejó de ser un problema y se convirtió en el nuevo sistema operativo? ¿Cómo se navegan los aranceles, los riesgos geopolíticos y la presión competitiva sin perder ritmo? Una conversación para quienes saben que ya no basta con planear: ahora toca reprogramar.
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