What happens when you get real, unfiltered access to someone inside Instagram? Not a headline. Not a hack. A real conversation.
In this episode of Up+Adam, Adam brings you along for a recorded call with Joe from Meta, offering a rare behind-the-scenes look at how the platform actually works right now. This isn’t theory. This is straight from the source.
They break down what truly drives growth on Instagram today, including why consistency matters more than perfection, how posting three reels a week can signal the algorithm, and why short-form video continues to dominate. Joe also shares how creators can use the Professional Dashboard and Inspiration tools to spot trends, why “trial reels” are one of the most underused features for testing content, and how captions, hashtags, and watch time all work together to help the system understand who you are and who should see your content.
For businesses and creators alike, one of the biggest takeaways is this: Instagram is still one of the most powerful free tools available. But it rewards clarity, consistency, and curiosity. From using open-ended questions to drive engagement, to creating content that sparks curiosity instead of giving everything away, this episode is packed with practical insights you can actually use.
Whether you are running a winery, building a brand, hosting a podcast, or just trying to figure out why your posts are not landing, this conversation gives you a clearer path forward.
• Follow Instagram’s Creator Account for trends:https://www.instagram.com/creators/
• Learn more about Instagram tools and features:https://about.instagram.com/
• Explore your Professional Dashboard inside the Instagram app
Listen. Learn. Then go try something.
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*Timbre Event with Cal Poly EIM Students Info HERE
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CHECK OUT OUR WOODS HUMANE PET OF THE WEEK!
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