April 9, 2024 • 32 mins
In this episode Alex and Anthony talk about the 6 weapons of influece described by Cialdine. The concept is taken for the book 'Influence: The Psychology of Persuasion'. These 6 weapons are so powerful that if understood and put into action you will have the ability to influecee a lot of people. This is very important in online marketing. As you need to influence your propsects and customers virtually through your website, knowing how to apply these weapons can give you an edge over your competitors.
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