In this episode, Cody & Meagan are coming to you a little earlyâbecause by the time this drops, theyâll just be getting back from Hawaii đ´. Itâs a shorter, focused episode tackling one of the most important (and most misunderstood) topics in hospitality: how to build a hotel website that actually drives bookings.
Your website isnât just a digital brochureâitâs your best salesperson. You can have the most beautiful property in your market, but if your website doesnât tell your story clearly, build trust, and guide guests to book direct, youâre leaving serious revenue on the table.
Cody & Meagan break down:
- Why your website matters more than ever for direct bookings
- The biggest mistakes hotels make with their sites
- How a strong website protects you from over-reliance on OTAs
- What your site needs to do to increase conversion and ADR
To go deeper, weâre linking one of our most popular episodes of all timeâour 2022 breakdown on hotel websites. Itâs the 5th most downloaded episode ever, with over 400 downloads, and itâs still just as relevant today.
đ Throwback Episode to Listen To:
How to Build a Hotel Website
Knowing where to turn to start your hotel website can be really intimidating. You can have the best property in your area and no one will ever knowâbecause your website does a terrible job showing the property. Instead of capturing direct bookings, you lose 20% of revenue to Expedia or Booking.com simply because your site doesnât convert. This episode walks through how to optimize your boutique hotel website so it sells for you, drives more direct bookings, and supports higher room rates.
đ https://www.buzzsprout.com/1992151/episodes/10793009-how-to-build-a-hotel-website
If youâve been thinking about rebuilding your site, improving conversion, or finally taking control of your direct bookingsâthis is the episode (and throwback) you donât want to miss.
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