336 | THE POWER OF COLOR PSYCHOLOGY: Choosing A Signature Brand Color That Attracts Your Ideal Client Subconsciously | The Visible Entrepreneur

Is your brand color your favorite color?

Don’t worry, you’re not the only one! It’s a completely natural gut-reaction to surround your online identity with the color you like the most.

The problem? Our audience gets confused.

They have no clue what we’re trying to communicate and, even though they can’t quite put their finger on it - they feel a bit off about us and move on. 

This is the worst-case scenario.

After all the hundreds of hours of incredibly hard work on your site, content, social media copy and offers, the thing of nightmares is having our ideal client walk away {or click away} with an indifferent shrug.

But what if there was a way to grab your audience’s attention and sidestep the normal week, month or year it takes to normally convert them into a customer just from your brand color choice?

It seems crazy, but that’s exactly what I’m going to show you in this article. 

In today’s podcast, you’re going to learn how to step into your perfect online identity - starting with your brand color.

You’re also going to learn how to subconsciously attract your ideal client, establish yourself as the go-to expert in your niche and book more publicity opportunities on autopilot.

Today's Topics:

• Your Brand Color Has Nothing To Do With You
• The Backstory
• Bringing It Back To My Brand {and Yours}
• Your Brand Color Subconsciously Attracts or Repels
• What to do when you’ve nailed your signature brand color
• Becoming the go-to expert + attracting publicity

To recap, You’ve seen how your brand color being your favorite color could be the basis of any confusion with your audience. And you’ve also learned how to dive into diagnosing your ideal client’s biggest pain point, desired path point, and key emotion so that you can decide on your new signature brand color. This knowledge alone will give your audience so much more clarity and direction to how you can help them.  And, on top of that, you can rest easy knowing all of those hard-working hours on your website, social media and sales pages will actually start paying off!

Don’t worry, I go over all of this and more in my Color Class, so you can just put your phone on speaker and listen on your drive! Also, easily find the color that will support the overall drive of your business + where you're taking your ideal client in their journey by taking the Color Quiz!