SoccerGrlProbs, a viral social media platform turned lifestyle brand, was founded by Fairfield University Division 1 Soccer Players Alanna Locast, Shannon Fay, and Carly Beyar. The founders share their story of the founding of SoccerGrlProbs: starting off as a comedic outlet for their college soccer team, their Twitter account and Youtube channel went viral practically overnight. In the months that followed, the founders explain how they capitalized off of these viral platforms by expanding to apparel, a podcast, a book and more, as well as the opportunities and the challenges they faced along the way. Alanna, Shannon, and Carly share how they continually transform the SoccerGrlProbs business to not only help empower the female athlete, but also make an impact on the greater sports community in the fight for equal pay and increasing sports media coverage for female athletics.
“You don't have to work a day in your life if you're that passionate about what you're doing.” -Shannon Fay
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