In this episode of Way-Word Writers, hosts Heather Cashman, Stephanie Bearce, and Nicki Jacobsmeyer welcome accomplished author and historian Valerie Battle Kenzel. The discussion centers on effective book promotion techniques, including creating compelling media pitches, utilizing talking points, engaging with local media, and leveraging social media. Valerie shares her insights on navigating the various facets of book promotion and emphasizes the importance of a proactive, strategic approach to marketing one's work. Through personal anecdotes and practical advice, listeners are equipped with the tools needed to effectively promote their books and advance their writing careers.
00:00 Introduction to Way-Word Writers
00:31 Meet Valerie Battle Kienzel: A Journey in Writing
02:17 Crafting Effective Media Pitches
06:20 The Art of Self-Promotion
10:03 Creating and Using Press Releases
15:22 Building and Maintaining Media Relationships
19:44 Timing and Strategy for Book Promotion
22:32 Targeting Opportunities as an Author
22:49 Building an Author Website
23:05 Engaging with Your Audience
24:22 Community Engagement and Giving Back
25:20 Finding Your Book's Niche
29:31 Balancing Promotion and Writing
31:20 Promotional Strategies for New Authors
36:29 Leveraging Social Media and Traditional Media
39:06 Success Stories and Media Appearances
42:17 Frugal Promotion Tactics
42:58 Latest Book Release
43:52 Conclusion and Farewell
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