When evaluating the top 10 not-for-profit CRMs for small businesses in 2025, it’s essential to understand how this market is segmented, starting with organizational size and industry context. While many assume not-for-profits operate with simpler technology needs, their CRM requirements can actually be far more complex—often extending into grant management and other operational layers, especially when the ERP footprint remains intentionally lean. For this analysis, we classify small business not-for-profits as organizations with roughly 20 to 200 employees, acknowledging that complexity often matters more than headcount. In this tier, processes are typically siloed and focused on customer- and constituent-facing workflows such as marketing, donor and volunteer engagement, and basic lifecycle tracking, with fewer downstream marketing demands. Because datasets and business objects are less interconnected than in mid-market or enterprise environments, CRM systems for this segment prioritize simplicity, lowered configuration effort, and accessible pricing—while still offering the flexibility to support a wide range of not-for-profit models, including associations, education, healthcare, charities, and religious organizations.
In this episode, our host Sam Gupta discusses the top 10 Non-Profit Small Business CRMs in 2025. He also discusses several variables that influence the rankings of these Non-Profit Small Business CRMs. Finally, he shares the pros and cons of each CRM system.
Video: https://www.youtube.com/watch?v=7mhAL_jsdbo
Read: https://www.elevatiq.com/post/top-non-profit-crms/
Questions for Panelists?
🔗Sam Gupta: linkedin.com/in/samguptausa/r-58239b22/
Background Soundtrack: Away From You – Mauro Somm
For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.
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