We Are What We Buy

We Are What We Buy

Businesses succeed when they satisfy their customers’ needs. But how can you do that unless you understand what those needs are? The reasons we buy aren’t as obvious as they seem. That’s because we don’t buy product features, we buy the benefits they provide. Two brands that seem very similar may mean something very different to consumers, and sometimes even they can’t tell you why they prefer one over another. We Are What We Buy helps YOU to understand what drives your customers. On every show, we dive into a topic that helps you to decipher the reasons your customers buy or don’t buy. Michael applies over 30 years of doing research on consumer behavior to talk about what drives us. He’s helped by industry experts who share their experiences from the trenches. We Are What We Buy gives you clear and actionable insights you can apply to your business the next day to help you understand what drives your customers.... Show More

Episodes

December 12, 2019 60 min

Share
Mark as Played
December 5, 2019 52 min

Share
Mark as Played
November 28, 2019 53 min

Share
Mark as Played

Share
Mark as Played

Share
Mark as Played

Share
Mark as Played

Share
Mark as Played

Share
Mark as Played
October 17, 2019 52 min

Share
Mark as Played
October 10, 2019 56 min

Share
Mark as Played

Share
Mark as Played
September 26, 2019 53 min

Share
Mark as Played
September 19, 2019 54 min

Share
Mark as Played

Share
Mark as Played

Chat About We Are What We Buy

Popular Podcasts

The Joe Rogan Experience
The Joe Rogan Experience
Joe Rogan's Weekly Podcast
The Daily
The Daily
This moment demands an explanation. This show is on a mission to find it.
DISGRACELAND
DISGRACELAND
Murder, infidelity, suicide, arson, overdose, religious cults, drug trafficking; this podcast explores the alleged true crime antics and criminal connections of musicians we love like Jerry Lee Lewis, The Rolling Stones, Tay K-47, Tupac Shakur, Mayhem, Amy Winehouse and many more. Why? Because real rock stars are more like feral, narcissistic animals than functioning members of society and that is precisely what makes them so damn entertaining. If you love true crime and you love music then get ready to love this podcast.