I’m joined by Orly Zeewy, author, brand strategist, and the woman who makes fuzzy clear. If you’ve ever felt like your work is valuable but your message is hard to explain, or your pricing still feels like a guess, this episode will land.
We talk about how to identify your zone of genius, communicate it in a way people understand quickly, and charge like the expert you actually are. Orly breaks down why women tend to underprice, how “being nice” shows up in money decisions, and what it looks like to stop defending your rates and start standing in them.
You’ll also hear us get real about imposter syndrome during career shifts, why negotiation matters more than most women were taught, and how the future of work is rewarding human skills like relationship-building, critical thinking, and cultural fluency. If you’re building a business, pivoting careers, or simply ready to own your value without overexplaining, this is your episode.
In this episode, we cover:
What “zone of genius” really means and how to spot yours
How to turn clarity into premium positioning
Why women undercharge and how to shift the mindset behind it
Pricing with confidence without negotiating against yourself
How to talk about your work in a noisy, short-attention world
The skills that will matter most as work and technology keep evolving
A healthier definition of success, especially for high-achieving women
Connect with Orly :
Website: zeewybrands.com
LinkedIn: linkedin.com/in/orlyzeewy
Book: Ready Launch Brand: The Lean Marketing Guide for Startups (Amazon)
Connect with Jessica:
Until next week, stay fierce, stay bold, but most importantly, stay unapologetically you.
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