We The Business

We The Business

Going off the map in the startup & business world When you are looking for the insights on non-conventional questions, related to the world of entrepreneurship, startups & business Frederik Van Lierde will interview entrepreneurs, authors, artists, women in male-dominated environments, startups owners in the ghetto's, mafia, debunking startup myths and more. The podcast will be a mixture between the seriousness of CloserToTruthTV , the hardcore true-life by "Bald and Bankrupt" and the entertainment of Gordon Ramsey. More info, articles, videos: https://Frederik.Today... Show More

Episodes

February 18, 2021 6 min

Businesses that don't market to Millennials, probably it will be their last mistake they make.  Not marketing towards Millennials equal to missing a key piece of the market.

And I can go even further, understanding Millennials not about young people, it is about understanding the future.  If you do, you will leave behind your competitors who don't

In this episode, I will talk about 3 solutions any business  can implement inst...

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I am lucky to have asked by Shirah to talk to her students at EPFL about entrepreneurship.    From the students, I always get the question if they should become an entrepreneur or make a career as an employee.

Not only from the students, but I also get this question from the network around me—people who are bored in their job, and thinking of changing their lives.

Entrepreneurship is something that has spiked in popularity over the y...

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Gift cards are a goldmine if you implement them correctly. If you're committing any of the following mistakes in your business, do something ASAP.

In my previous life, was running a local business, I understand the importance that gift cards have played to the success. At one moment, the gift cards reach 27% of the business monthly Turn Over.

In this episode, I will explain to you some errors local businesses make when offering g...

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Tonight; I want to bring up a more serious topic, that many organization have problems with, but have no easy way to detect or even stop it.  I am talking about Narcists on the work floor.

What is narcissism?
The most straightforward explanation is that narcissist tends to think grandly of oneself, to the point of losing respect and compassion for others. It's all about them all the time. People are accessories to them, disposabl...

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January 13, 2021 4 min

Part of the folklore about successful entrepreneurs is that they succeeded because they first failed. We, entrepreneurs, are told to "Fail fast", you'll learn valuable lessons that will help you in your next venture.

Where is this idea come from? Does it come from athletics where we rehearse and rehearse movements,  practice over time, resulting in what appears as an almost effortless success?


Let's go deeper into the...

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Marketing is no longer about the stuff that you make, but about the stories you tell.
- Seth Godin

This episode will talk about Brand Web Stories.  Brand Web Stories is a web based version of the popular stories on LinkedIn, Facebook, Instagram, Twitter, Snapchat,...

I will explain what are Web Stories, the big advantages, like top Google Search Results and I will tell you about our test with Google in Brazil.

Let's boost your busi...

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December 22, 2020 38 min

 I'm interested in finding out how important language is in business today. Does not being fluent in a language blocks your future success or not?

How does the way our voice sounds affects our success? And if yes, how can we overcome this?

Today, I sit down with Leonilda Renaldo, Leonilda moved from academia to business. For the past 13 years, Leonilda has supported executives hailing from North & Central America, France and...

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December 6, 2020 6 min

What is the link between Maurizo Cattelan,  the artist who duck-taped a banana on a wall, and sold it for $120.000 and Jeff Bezos, owner of Amazon?

In their beginnings, neither Maurizo Cattelan, Jeff Bezos, Jack Ma and myself  were not taken seriously about our goals and projects Jack Ma has been refused 30x times applying for a job. Nobody believed in Jeff Bezos giving up his high paid wall-street job.

Most of us hear only about the...

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If your business doesn't already have gift cards in its arsenal, it's time to start.

Not only are gift cards a common gift for birthdays, holidays, and other celebrations such as graduations, but they're also the most requested gift, according to the National Retail Federation.

Gift cards offer significant benefits for business owners too. A study by First Data found that "overspending the amount of a gift card is the...

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We all know about people who take a personal coach when they want to a career change or a sports coach. But when it comes to bankers, well I was surprised. For me, bankers aren't the first group of people that comes into my mind that needs a coach.

Bankers are managing the money of individuals; bankers never showcase they are wrong; bankers look like they know their business. That's what we hope as we trust our money with th...

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November 14, 2020 9 min

Have you ever tried to walk into a bar, go straight to a person you are attracted too and ask her or him to have sex with you? I recommend you not to try it, as you will get 100% smashed in your face.

It is the same as selling your products and services. How many times do you see people on LinkedIn, trying to connect, send you a message selling their services?

Blending together the ideas about dating in the context of selling is the ...

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You probably heard about the idea we use only 10% of our brain? What if we can unlock 100% of our mind? Did you?

I will debunk this idea immediately. It's a myth. Fake news in words of today. We use our brain for 100%. You can find research online about these facts on Wikipedia and TedX talks.

All of us have 24h in a day, no exception. All of us have a good quality of IQ; If those parameters are the same for every normal person, ...

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We all want high rankings on Google; we all want our business on Page 1 of the search results. This article/podcast/video will be relatively short, as I will explain to you about a grave mistake I made but gave me a big win in the end.

The mistake was related when I was running a local business, a beauty/spa business in Geneva, Switzerland.

Gift Cards are around 20% of the turn over if you do it right, so we created a beautiful, attr...

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November 2, 2020 5 min

Let me introduce you into the science of crazy ideas, and how it creates a new way of thinking about your business, your organisation, the world around us. You will see how small changes in structure, rather than culture, can transform the behaviour of groups, the same way a slight change in temperature can turn ice to flowing water.

Ready? Let me start with the definition of a Loonshot. A Loonshot is a neglected project, widely dis...

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How do you feel about the idea a company makes 1 million per month, and no staff is on the payroll, only robots? When I asked this during my speeches, I get answers like terrible, fraud etc.

Let me start with a story

2,5 years ago, I woke and I couldn’t move. I was paralyzed. There was no way I could get out of my bed. No, I didn’t have an accident the evening before. I was paralyzed in my mind. I was sick of the idea I had to go to ...

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October 30, 2020 8 min

The phone rings in my office. I picked up; the Sales VP asked me to come to his office as our Japanese partners arrived to greet them. I was not prepared. I was in jeans and a t-shirt as we had to install a lot of computers for the new shops. Anyway, I went down.

Our Japanese partner, who brought a translator with him, a woman was standing there, and I greeted him the European way. The translator translated, and of course, as Europe...

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October 29, 2020 6 min

When we think of purpose-driven companies, who do you think of?
I think of Like Patagonia

Over the last seven years, an idea that is widely promoted in the advertising and marketing world is "brand with a purpose outperform those that don't have one."
Brands with a purpose = are that brands which have a purpose beyond profit.

The evidence supporting brand purpose comes from the book Grow, written by Jim Stengel and ex-C...

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A quick intro what you can expect from this Pod Cast.

We The business will go off the map, asking the questions we always wanted an answer to. Debunking startup & business myths and more.

You will get interviews with entrepreneurs, authors, artists, women in male-dominated environments, startups owners in the ghetto's, maybe mafia, opinions on certain trends and more fun stuff.

It will be a mixture between the seriousness of &...

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