What if the key to successful multifamily investing isn't just about the numbers—but about the people living in your properties? Joe Rinderknecht, the cowboy-hat-wearing founder of Cowboy Capital, shares his unconventional path from shoveling manure on a Utah ranch to operating over 1,000 multifamily units.
[01:40 - 06:15] From Ranch to Real Estate: Building on Grit
- Grew up ranching and breaking horses in northern Utah—learned that your word is your bond
- Father left the ranch for construction and cabinet making, taught Joe everything from concrete to framing
[06:40 - 10:10] Trial by Fire: The 80-Unit Section 42 Property
- Asked for a property management job with zero experience—got thrown into an 80-unit low-income housing property
- Property had no manager for two weeks, with sky-high delinquency, vacancy, crime, drugs, and cockroaches
[10:11 - 15:20] The Path to Becoming a Sponsor
- Never planned to stay in property management long-term—goal was always to learn and move on
- Admits being "unemployable" with a resume showing 6-8 month stints at various companies
[16:35 - 23:35] Impact Investing: Making Every Dollar Matter
- Lost his brother (age 20) and grandmother in a 2013 car accident—nearly died himself
- Provides four types of support: capital, food, construction/home modifications, and mindset coaching
[23:36 - 26:40] Why Treating Tenants Well Is Good Business
- Questions how slumlords succeed when they don't care about people's lives
- When tenants feel like a unit is their home, turnover drops, repairs decrease, delinquency falls
[26:41 - 32:00] Rapid Growth and What's Next
- Bought 4 deals (419 units) since September 2024, currently under contract on 117 more units
- Believes there's a great buying opportunity in the next 10-24 months
[26:45 - 32:55] Final Four & How to Connect
Connect with Joe:
Website: https://cowboycapital.us
Email: Joe@CowboyCapital.us
LinkedIn: Joe Rinderknecht
Instagram: @joe_rinder
LEAVE A 5-STAR REVIEW by clicking this link.
WHERE CAN I LEARN MORE?
Be sure to follow me on the below platforms:
Subscribe to the podcast on Apple, Spotify, Google, or Stitcher.
None of this could be possible without the awesome team at Buzzsprout. They make it easy to get your show listed on every major podcast platform.
Key Quote:
"If you can get a tenant to feel like their unit is their home, your turnover goes down, your repairs and maintenance go down." - Joe Rinderknecht
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Hey Jonas!
Hey Jonas! The official Jonas Brothers podcast. Hosted by Kevin, Joe, and Nick Jonas. It’s the Jonas Brothers you know... musicians, actors, and well, yes, brothers. Now, they’re sharing another side of themselves in the playful, intimate, and irreverent way only they can. Spend time with the Jonas Brothers here and stay a little bit longer for deep conversations like never before.
Betrayal Weekly
Betrayal Weekly is back for a new season. Every Thursday, Betrayal Weekly shares first-hand accounts of broken trust, shocking deceptions, and the trail of destruction they leave behind. Hosted by Andrea Gunning, this weekly ongoing series digs into real-life stories of betrayal and the aftermath. From stories of double lives to dark discoveries, these are cautionary tales and accounts of resilience against all odds. From the producers of the critically acclaimed Betrayal series, Betrayal Weekly drops new episodes every Thursday. If you would like to share your story, you can reach out to the Betrayal Team by emailing them at betrayalpod@gmail.com and follow us on Instagram at @betrayalpod and @glasspodcasts. Please join our Substack for additional exclusive content, curated book recommendations, and community discussions. Sign up FREE by clicking this link Beyond Betrayal Substack. Join our community dedicated to truth, resilience, and healing. Your voice matters! Be a part of our Betrayal journey on Substack.