What happens when a podcast starts opening doors far beyond the mic?
In this episode of What the Health Just Happened?, Eric Ross and Trey Lowell sit down for a candid conversation about what has changed since their last bro down episode, including the launch of ET Media, a new company built around storytelling, content creation, and helping businesses communicate in a way that actually connects.
What started as a local radio show and podcast has now evolved into something bigger. Eric and Trey talk through how What the Health Just Happened? accidentally became a springboard for a media and marketing business, why video content continues to dominate, and how the best stories are often told in a casual, authentic environment rather than a polished corporate script.
Along the way, they also get into health and wellness routines, products they are testing, the realities of content creation today, and a few local Jacksonville plugs that made this episode exactly what it was meant to be: honest, random, and fun.
In this conversation, we cover:
→ The launch of ET Media and what the name stands for
→ How a healthcare podcast evolved into a storytelling and content business
→ Why on-site filming and digital assets are opening new doors for local companies
→ What kinds of services ET Media plans to offer, including consulting, production, and strategy
→ Why authentic storytelling matters more than overproduced content
→ How the barriers to entry for video and podcast creation have dropped dramatically
→ Thoughts on health and wellness habits, including workouts, hydration, supplements, and consistency
→ A few product shout outs, from electrolytes to note taking tools
→ Jacksonville plugs, including the Players Championship, The Block, and more local momentum
If you have ever thought about starting a podcast, building a media brand, or creating better content for your business, this episode gives you a real look at how those ideas can grow when you stay open, creative, and consistent.
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