Welcome to the "What's the Deal-e Yo!" podcast, where hosts Jayson Siano and Michael Steinberg explore the dynamic world of business brokerage and entrepreneurship. In this intriguing episode, they sit down with Peter Nelson, the visionary mind behind SISU Lifestyle. Derived from Finnish culture, SISU embodies determination, courage, bravery, tenacity, and grit. Join us as Pete and the SISU Sauna Co. Family share their passion for fitness and wellness, driven by their love for sauna therapy. Discover the transformative power of SISU as Pete reveals how it empowers individuals to lead active, healthy lives and overcome challenges with unwavering resilience. Throughout the episode, we'll delve into fascinating topics, including the journey of starting a sauna business, the art of influencer marketing, and the significance of family in the world of entrepreneurship. Embrace the spirit of SISU as we uncover the secrets to a life filled with vitality and progress. Tune in now for an engaging and inspiring experience!
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