S3: E16 Chip Doetsch and Ken Shreve - Auto Dealers

You will love this special episode of Wheels, Deals, and Meals, as we sit down in Maryland, with two titans of the automotive industry: Ken Shreve, a retired dealer principal, and Chip Doetsch, the current owner of Apple Ford Lincoln and Apple Mitsubishi. They share a combined wisdom of decades in the business, offering insights that are both nostalgic and forward-thinking.From their first cars, to their favorite travel destinations the conversation reveals a deep passion for life both inside and outside the dealership.Ken and Chip discuss their unique paths, from working at Ford Motor Company to becoming dealers themselves, and how the industry has changed, emphasizing that despite technological advancements, the core of the business remains about one thing...people.Learn from their groundbreaking customer retention program, which was developed more than 20 years and resulted in an impressive 80% customer retention rate. This is a must-watch interview for car enthusiasts, business leaders, and anyone interested in the secrets to building a lasting legacy.