Most nonprofits struggle to create annual reports that people actually want to read. In this episode, host Amanda Lopez talks with TCG’s Communication Manager, Morgan Ellis, about making annual reports that donors, board members, and stakeholders care about. This year is coming to a close, so this is the perfect time to rethink your approach to annual reporting.
Morgan breaks down five things every good annual report needs: knowing your audience, leading with stories instead of data, keeping your mission visible throughout, using clean design with strong visuals, and sharing it everywhere. Learn from Amanda and Morgan as they discuss TCG's own experience creating annual reports.
Don’t let your annual report sit on a shelf. Let it work for you across all your communication channels. Whether this is your first annual report or you're updating an old process, this episode gives you a clear framework for showing what your organization actually accomplishes.
W(h)ine About Data is your go-to podcast for turning data complexity into clarity, one glass of wine at a time. Subscribe wherever you listen to podcasts! We release new episodes on the 1st and 15th of every month. Follow us on Facebook and LinkedIn.
References:
- 3 Ways for Nonprofits to Refresh their Annual Report: TransformConsultingGroup.com/project-management/3-ways-for-nonprofits-to-refresh-their-annual-report
- TCG’s Annual Reports through the Years: TransformConsultingGroup.com/about-us/annual-reports
- W(h)ine About Data Podcast Episode 20: Tell Impactful Stories in an Ethical Way: TransformConsultingGroup.com/podcast/episode-20-tell-impactful-stories-in-an-ethical-way
This episode features Amanda Lopez and Morgan Ellis – Connect with them on LinkedIn for more insights! Amanda and Morgan are drinking NOZECO Non-Alcoholic Peach Bellini in this episode!
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