Follow Up Conversation from the Why It Matters Summit with Joseph Sommer, from Whitestone

We are excited to delve a bit deeper with some of our presenters at the Branded Merch Network Inaugural Sustainable Merch Summit, hosted by ASI, Apparelist, and The 2 Regular Guys. 

Here, Joseph Sommer, founder and CEO of Whitestone, shared his company's journey toward sustainability, emphasizing its importance for businesses of all sizes and the growing demand for eco-friendly practices. He discussed Whitestone's initiatives, including earning certifications, implementing circular impact programs, and partnering with sustainable suppliers. Sommer highlighted that sustainability can be integrated into existing business operations without changing core focus and emphasized the availability of resources for companies to measure and reduce their carbon footprint.

Joseph offered shoutouts to many companies and individuals who are doing brilliant work. Here are a few of them:  Ben Grossman-SwagCycle, Brianna Mazze-SRG, Goldstar, Storm Creek, Gemline, PCNA, SanMar, HPG, Pop Promos, Spector & Co, Cap America, Hit Promo, Cutter and Buck, NC Custom, Logomark, Ariel, Gordon Sinclair, Maine Layer, and Osprey.

We also want to acknowledge the supporters of our efforts to advance the "Why It Matters" movement: Goldstar, Allmade, and Stahls. More good stuff is coming! 

#WhyItMatters #BrandedMerch #SustainableMerch #DoTheRightThing #BusinessLeadership #SMS2025

Uploaded on Jun 26, 2025