Our industry is becoming more mindful of the impact the branded merch industry is having. Denise Taschereau, CEO and co-founder of Fairware Promotional Products is one of the leaders in this movement. In 2009 Fairware was the first B Corp Certified company in our industry. Fairware is part of Reciprocity Road, a group of like-minded distributors committed to doing the right thing. It's encouraging and exciting to see the positive ways we are changing to be better stewards of how we communicate brand stories. This drives success for everyone. Hear Denise's engaging take on "Why It Matters."
Learn more about Fairware here: https://fairware.com/
#whyitmatters #dotherightthing #bcorp #brandgood #brandedmerch #businessleadership
Uploaded on Oct 14, 2024
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