Measurement Mafia: Examining the Religion of ROI

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In this episode of Working/Broken, Nick Richtsmeier and Brad Farris peel back the curtain on the wild world of marketing metrics. They dive into how even the biggest advertisers are left scratching their heads—overspending on TV ads that mysteriously boost sales, while 30-50% of online clicks turn out to be fraudulent. With plenty of humor and hot takes, the hosts break down insights from Lindsay Slaby—the “CMO Whisperer” at David Baker’s MYOB conference—and ponder if our obsession with precise ROI is just a modern-day myth. They question whether chasing data-driven attribution is really working, or if it's time for service firms to ditch the digital funnel and focus on building genuine trust instead. Tune in for a refreshingly candid discussion that challenges the status quo of digital marketing measurement.

Outside Resources Referenced:

• David Baker’s MYOB Conference
• Dead Internet Theory

Join Nick and Brad as they unravel the complexities behind digital metrics and challenge you to rethink what really drives value in today’s marketing landscape.

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