She went from translating financial documents for her immigrant parents to building a 10 million person following and becoming one of the most trusted voices in personal finance. Vivian Tu — aka Your Rich BFF — is on a mission to give every woman the money education the system never handed her. And she is not holding back. From why women are actually better investors than men, to the real reason financial literacy has a ceiling, to how she built an empire while working a 9-to-5 at BuzzFeed — this episode is the money conversation you didn't know you needed.
In this episode, we cover:
💸 Why women have been brainwashed into thinking they're bad with money — and the data that proves otherwise
📊 The wealth gap that's costing women almost a million dollars over their careers
🏦 How Vivian went from JP Morgan to BuzzFeed to 10 million followers and Chief of Financial Empowerment at SoFi
🚀 How she built Your Rich BFF while working full-time — and the exact moment she knew it was time to quit
💡 Why financial literacy alone won't save you and what actually needs to change
🎯 The non-cash compensation and equity women should be asking for but aren't
🔥 Why wanting to be rich doesn't make you a gold digger — it makes you powerful
✨ Tune in to hear why the most dangerous thing isn't being bad with money — it's never being taught how to use it.
To learn more about Vivian Tu:
https://www.instagram.com/your.richbff/
www.yourrichbff.com
Join Us for 2026 World’s Largest Festival for Women in Business here: https://www.createcultivate.com/festival
Get 15% off your Create & Cultivate Festival Tickets with code WORKPARTY15
To follow along with Create & Cultivate:
https://www.instagram.com/createcultivate
www.createcultivate.com
To connect with Jaclyn Johnson: https://www.instagram.com/jaclynrjohnson
To connect with Marina Middleton: https://www.instagram.com/marinaamiddleton
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