Mindy Williams is the definition of a powerhouse. A five-time Subaru Stars winner, Sparkplug Award champion, and the top service advisor at CMA’s Myers team, Mindy knows what it takes to rise from part-time receptionist to full-blown service manager.
In this episode of the Wrench Turners Podcast, Mindy shares her journey into automotive, what it means to lead a team while raising two kids, and the exact customer service mindset that’s built her a loyal customer base.
She talks real talk about selling with heart, parenting while managing a busy shop, and how care—not—commission, is what keeps customers coming back.
🔧 What You’ll Learn:
– Why selling the appointment matters more than selling the repair
– How to build unforgettable customer experiences
– What every manager should learn from CliftonStrengths
– How parenting teaches you to be a better leader and vice versa
– Why trust and laughter are the real metrics of success
💬 Mindy also drops this 🔥 question for the next guest:
"How do you handle negative feedback?"
🔔 Subscribe to the Wrench Turners Podcast for more in-depth conversations with industry innovators.
#morethancars
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Subscribe for episodes on:
Service advisor training
Technician productivity
Repair order accuracy
Dealership leadership and culture
Fixed Ops coaching and management
Automotive Content Creation
Event Media and Publication
Event Filmography
Listen to The Wrench Turners Podcast
Spotify: https://open.spotify.com/show/1ScwRP0DFMtDsp83JxPhPK?si=26aeb4be65da45eb
Instagram: https://www.instagram.com/mrjoshuataylor/
LinkedIn: https://www.linkedin.com/in/mrjtaylor/
FixedOPS Marketing — Service marketing tools for dealerships
https://www.fixedopsmarketing.com
https://www.youtube.com/@fixedopsmarketing
https://www.linkedin.com/company/fixed-ops-marketing
ASOTU - More than Cars - Where Innovative Ideas In Auto Are Born
https://www.asotu.com/
https://www.youtube.com/@asotu/
https://www.linkedin.com/company/asotu
Toma - "We care about our customers."
https://www.toma.com
https://www.linkedin.com/company/tomavoice/
Chapters
00:00 Intro to Mindy Williams
01:39 Falling into automotive by accident
03:47 What appointment setting teaches you
05:46 Handling objections like a pro
07:39 Why Mindy loves selling
10:00 Relationship-based selling
12:30 Using a calendar to build loyalty
14:34 Customer care beyond the bay
17:33 What parenting taught her about leadership
19:30 What makes CMA different
21:50 How to make your team feel appreciated
23:13 How to find joy in your job
25:41 Advice to technicians: speak up
27:46 Mindy’s take on work-life balance
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