Coca-Cola x OREO Collab + New Proposed Price Gouging Ban

Coca-Cola and OREO have joined forces in a new partnership that’s sure to excite fans of both brands. For a limited time, the Coca-Cola and OREO collab introduces two unique products: Oreo Coca-Cola Sandwich Cookies and Coca-Cola OREO Zero Sugar Limited Edition soda. In this episode of the Xtalks Food Podcast, Sydney talks about the new collab, dubbed “Besties,” whose products will be available in grocery stores and convenience stores across participating markets, including the US, Canada, China and Mexico, starting in September. Collaborations between companies, like the Coca-Cola and OREO collab, are often driven by the desire to combine strengths and create something fresh and exciting that appeals to both brands’ audiences. These partnerships allow companies to tap into each other’s customer bases, introducing their products to new demographics.

Also in this episode, Sydney talks about the recent call for a federal ban on price gouging by Vice President Kamala Harris, which has ignited a significant debate within the food industry and among economists. Price gouging refers to the practice of raising prices on essential goods to an exorbitant level, often during emergencies. Harris’ proposal aims to curb this practice at the national level, but industry groups are wary. Both The Meat Institute and the National Chicken Council argue that a federal ban doesn’t address the underlying causes of inflation, such as rising production costs. Currently, 38 states have price gouging laws. Harris’ proposed federal ban would primarily affect large corporations, potentially offering the federal government greater power to regulate pricing during crises. Read the full article here: Coca-Cola and OREO Collab: A Sweet and Fizzy Pairing: https://xtalks.com/coca-cola-and-oreo-collab-a-sweet-and-fizzy-pairing-3770/

What Is Price Gouging? Harris’ Proposed Ban Sparks Debate: https://xtalks.com/what-is-price-gouging-harris-proposed-ban-sparks-debate-3771/ For more food and beverage industry content, visit the Xtalks Vitals homepage. https://xtalks.com/vitals/ Follow Us on Social Media 

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