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January 22, 2025 11 mins

In this episode of Your Business on Purpose Podcast, host Dawnette Palmore dives deeper into the concept of financial resilience by exploring the importance of creating a Hills and Valley Fund. Building on the foundation laid in Episode 133, where she discussed cash flow analysis and spending plans, Dawnette highlights how having a financial reserve can safeguard your business during challenging times.

Key Takeaways:

  • Understanding the Hills and Valley Fund: A strategic financial buffer designed to manage the natural ebbs and flows of business revenue.
  • Differentiating Emergency Funds vs. Hills and Valley Funds: Learn why these two reserves serve distinct purposes in your financial strategy.
  • Steps to Build Financial Resilience: Tips for incorporating a Hills and Valley Fund into your spending plan and why it’s crucial to aim for 9–12 months of reserves for your business.
  • Practical Strategies for Financial Planning: Real-life examples of how Dawnette has helped clients move from dependence on credit to financial independence through effective planning.


If you’re ready to fortify your business against financial uncertainties, this episode is for you.

Resources Mentioned:

Action Step:
Set a goal for your Hills and Valley Fund! How much do you want to save in the next year to build financial resilience?

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