The name of a business is the face of the business. That is why the founders of Blue Barn Wealth meticulously created and decided on its name.
In this episode, the three founders of Blue Barn Wealth, Jeff Brimhall, Benjamin Cummings, and Hyrum Smith, share their experience of naming their company, with the criteria of being simple, searchable and easy to remember to draw people to their services. They also explain the concerns they had to overcome about people understanding their story.
Jeff, Benjamin and Hyrum discuss:
- The story and meaning behind the name ‘Blue Barn Wealth’
- The origin of their partnership
- And more
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