Today, Matt speaks with Dr. Catherine Weetman about why recycling alone cannot solve the environmental crisis and why businesses must adopt circular and regenerative models. She explains how finite resources, critical materials, and geopolitical pressures collide with rising demand from green technology and AI. She also shares her journey from corporate supply chains to sustainability and discusses her new book, The Circular Economy Handbook (Third Edition), offering practical, profitable pathways for organizations to rethink growth within planetary limits.
Check out Catherine’s new book here: https://bit.ly/4rk7tKZ
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Catherine’s Bio:
Matt speaks with Dr. Catherine Weetman about why recycling alone won’t solve environmental challenges and why circular, regenerative business models are essential. She discusses resource scarcity, critical materials, and her new book, The Circular Economy Handbook, Third Edition, offering practical solutions for sustainable growth.
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