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December 17, 2025 34 mins
It’s all kicking off in this week’s Dig It. Fashion really does come full circle… except those 90s jumpers are somehow much tighter than we remember. Jo and Zoe wonder whether we truly care less as we get older, or if we’re actually more consumed than ever with looking after parents, kids and everyone in between. Also, Jo once again lives out all of our dreams by dressing as a Christmas tree and bravely entering a Christmas tree netting machine. Trust us, you’ll want to see this one. Watch or listen now — and head to YouTube for the full visual moment.

DIG IT LIVE AT CROSSED WIRES PODCAST FESTIVAL
Our first ever Digit Live is happening at Crossed Wires Festival in Sheffield on 5 July. Tickets available now and selling fast....  https://crossedwires.live/ 

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Dig It
C/O Persephonica
F17/18, Leah's Yard,
22 Cambridge St, 
Sheffield 
S1 4HP⁠⁠

SPECIAL THANKS TO OUR SPONSORS
This episode is brought to you by EE, Naked Wines, QVC, AG1 & Help For Heroes

✨Naked Wines works directly with independent winemakers to bring you high-quality bottles at honest prices. Each case is tailored to what you actually like, so you can skip the supermarket scramble and enjoy brilliant wines delivered to your door. New customers get £30 off plus six top-rated bottles for just £39.99, delivery included. Try it at www.nakedwines.co.uk/digit

✨AG1 has 70 plus high-quality ingredients including vitamins, minerals, botanicals and good bacteria to support immunity, energy and gut health. New customers get £20 off their first month plus a free welcome kit with a shaker, canister and scoop. Only valid in December.Try it at www.drinkag1.com/digit

✨QVC - Click below to discover QVC’s range of menopause products and support. And don’t forget to use the code QDIG10 for £10 off your first purchase (minimum spends apply, see QVC website for full terms and conditions) -   https://www.qvcuk.com/content/menopause-your-way.html?cid=PR-PR-Digit&e22=Digit

📶 EE - Whether you’re hosting or guesting this Christmas, stay connected with EE. Their broadband and mobile keep you covered with superfast speeds and rock-solid reliability - perfect for streaming, FaceTiming or gaming. Get ahead of the festive chaos and sort your connection early. For more, just search ‘EE Does More’. 


CREDITS
Exec Producer: Jonathan O’Sullivan
Assistant Producer: Eve Jones
Technical Producer: Will Gibson Smith
Video Editors: Danny Pape and Jack Whiteside

Dig It is a Persephonica production 

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