How to Hide a Dead Body
How to Hide a Dead Body is a new podcast about how to get ahead in business, advertising and the technological intersection of the two, hosted by the CEO and COO of one of New York's hottest agencies. If you want to be dead weight and fall behind in the race to win big in advertising and in life, then this podcast is probably not for you. But if you’re interested in knowing how to hide a dead body, then give us a listen.
Episodes
December 2, 2022 • 57 mins
Patrick sits down with Bruna Alves and Kelly McKibbin, AMG's team members responsible for our successful and rapid recruitment in 2022. In this episode we discuss the challenges and obstacles of recruiting in 2022 in a growing a business. They explain how AdVenture Media Group was successful, how we managed to achieve our recruitment goals, how we attracted the right candidates and advice to others looking to achieve the same...
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December 21, 2021 • 32 mins
Patrick sits down with Brendan Roach and Kelly McKibbin, AMG's first team members working out of our new Philadelphia office to discuss the challenges and obstacles of working remote and growing a business. They explain how AdVenture Media Group was successful at remote work during the pandemic which ultimately lended itself to opening a new office during such unprecedented times.
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November 23, 2021 • 32 mins
Patrick Gilbert was invited to speak at the Friends of Search conference, a two-day event held in Amsterdam and Brussels. Friends of Search is the largest search conference in Europe, bringing together nearly a thousand PPC advertisers from across the globe to learn from Google, Microsoft, and other industry experts. Patrick's presentation, titled "Be More Like SpaceX: The Elon Musk Approach to PPC" presents a new budget frame...
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November 11, 2021 • 34 mins
Patrick is joined by AdVenture Media’s Senior Digital Account Strategist, Esther Nadoff to discuss the art of presentations. They talk about the key approaches to telling a story, delivering a message and giving over a presentation most effectively and successfully.
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October 29, 2021 • 45 mins
Patrick sits down with Ryan Urban, CEO and founder of Wunderkind, to get his take on the essentials of growing an extremely successful business. He describes his thoughts on finding something one is good at, interested in and then teaching others to be good at it as well.
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August 2, 2021 • 21 mins
Patrick Gilbert is joined by Adventure Media Content Manager, Nina Ottensoser to read his most recently published blog post Why Marketers and CEOs Rarely See Eye-To-Eye. They discuss the importance of marketing messages catered towards specific needs of clients and the ways which we utilize this idea in the digital advertising industry.
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July 23, 2021 • 53 mins
Patrick sits down with AdVenture Media's leading SEM Account Strategist, Ben Lee to discuss his expertise in data analytics. Together, they explain how Ben helped redefine the data-driven approach for our client campaigns and his ultimate goal of unlocking more opportunities for increased profit.
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July 8, 2021 • 47 mins
Based on Mark Andreesen's article It's Time to Build, Isaac and Patrick sit down to discuss AdVenture Media's role in building the marketing and advertising industry. They dive into embracing change, learning from past mistakes and feelings of discontent which motivate them to keep innovating.
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June 24, 2021 • 46 mins
Isaac and Patrick are joined by Bruna Alves, Project Manager at AdVenture Media to discuss the common misconception around contractors, how leveraging contractors actually delivers higher level work for clients, and the character traits and qualities to look for when hiring a freelancer.
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June 17, 2021 • 48 mins
How do you double the size of your team in just 6 months? How do you account for immediate organizational needs while planning and making changes for long-term growth? Isaac and Patrick discuss what led us to restructure our organization in order to scale and how we practically went about doing it.
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June 10, 2021 • 35 mins
Patrick is joined by Andrew Teigman, Account Manager at AdVenture Media. Andrew and Patrick discuss how to land your first job, how to navigate the turbulence of rejection and offer their best advice for how to get your foot in the door with a company you actually want to work for.
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May 11, 2021 • 50 mins
Isaac and Patrick are joined by Julian Juenemann, Creator of MeasureSchool, a series of digital courses pioneering the best practices in data-driven approaches to digital marketing. They discuss the shift and changes in recent technology, what a cookie-less world means for advertisers and the importance and responsibility marketers have to work with developers.
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April 7, 2021 • 58 mins
Isaac and Patrick are joined by Shannon Benedetto, a former personal trainer turned Founder & CEO of Caleigh Creative Digital Solutions; unable to continue working in personal training and with a husband too sick to work, Shannon took Isaac's Udemy course and launched her own digital marketing agency. Shannon shares what kept her going throughout all of the hardship and offers advice to those looking to start their own dig...
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March 24, 2021 • 79 mins
What's the deal with iOS 14? Patrick and Isaac discuss what led Apple to make changes, how their new policies impact Facebook, Google and the advertising industry as a whole, the shift towards a cookie-less world and what all of these changes mean for how consumers receive, experience and interact with ads.
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March 17, 2021 • 45 mins
Patrick and Isaac are joined by Mike Ringenbach, Associate Director at Four Diamonds; they discuss the ins and outs of leveraging data analytics in the decision-making process, the state (and how-to) of fundraising during a global pandemic and the importance of marketing and sales in fundraising.
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March 3, 2021 • 21 mins
The preamble to Patrick Gilbert's latest book, Join, or Die: Digital Advertising in the Age of Automation: this episode features Patrick's keynote address at the 2019 Google Premier Partner Awards in Dublin Ireland.
Watch Patrick's keynote here.
Watch Patrick's keynote here.
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February 24, 2021 • 35 mins
Patrick and special guest and Account Strategist, Melissa Nadasdi, discuss the nature of challenging work and their tried and true best practices for managing it on an emotional and practical level from how and when to respond to difficult situations to marking transition periods at the end of the workday.
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Isaac and Patrick sat down with David Sable, former Global CEO of Young & Rubicam and current Special Advisor to WPP, to discuss media buying, agency growth, how advertising has changed over the years and human-to-human selling ... because that's what it all comes down to.
*This recording originally aired on New York Festival's "Creativity From the Other Side" series: you can check out the series here
*This recording originally aired on New York Festival's "Creativity From the Other Side" series: you can check out the series here
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February 10, 2021 • 45 mins
Patrick and Danielle discuss the importance of structure and project management on an individual and team level, and the difficulties that come with implementing and enforcing it.
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February 3, 2021 • 92 mins
Isaac and Patrick are joined by Mike Ryan, Product Management Lead at Smarter Ecommerce, and Kirk Williams, Owner of ZATO PPC: they discuss the benefits and drawbacks of Smart Shopping and manual vs automated bidding, data rights and past, present and future concerns with advertising.
Kirk Williams on Twitter: @PPCKirk
Kirk's book, Ponderings of a PPC Professional can be ordered on Amazon: https://buff.ly/2MLC2ur ...
Kirk Williams on Twitter: @PPCKirk
Kirk's book, Ponderings of a PPC Professional can be ordered on Amazon: https://buff.ly/2MLC2ur ...
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