All Episodes

February 3, 2021 92 mins
Isaac and Patrick are joined by Mike Ryan, Product Management Lead at Smarter Ecommerce, and Kirk Williams, Owner of ZATO PPC: they discuss the benefits and drawbacks of Smart Shopping and manual vs automated bidding, data rights and past, present and future concerns with advertising.

Kirk Williams on Twitter: @PPCKirk
Kirk's book, Ponderings of a PPC Professional can be ordered on Amazon:

Mike Ryan on Twitter: @mikeryanretail
Mike's LinkedIn article, "Would Google’s own marketing team use Smart Shopping Campaigns? (Probably not.)":

Patrick Gilbert's book, Join, or Die: Digital Advertising in the Age of Automation:
Mark as Played

Advertise With Us

Popular Podcasts

Dateline NBC
Crime Junkie

Crime Junkie

If you can never get enough true crime... Congratulations, you’ve found your people.

Around the NFL

Around the NFL's "Around the NFL" crew (Gregg Rosenthal, Dan Hanzus and Marc Sessler) break down the latest football news, with a dash of mirth.

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.


    © 2023 iHeartMedia, Inc.