Not Your Mama's Marketing

Not Your Mama's Marketing

Welcome to Not Your Mama’s Marketing Podcast, I am Kate Winter. After 15 years in sales and marketing- I ventured into the land of entrepreneurship to help businesses in a variety of industries grow. From digital marketing and branding to sales and events- I am your resource for ideas that make your business stand out. Each week, I bring you functional marketing advice, motivation, and transformational stories of businesses and entrepreneurs that break the mold with creative and unique strategies. This is Not Your Mama’s Marketing.... Show More

Episodes

October 20, 2020 34 min
What pictures are you using to represent your brand? Are they custom or are you still scraping pics off of Google Images? I sit down with Mandy Brisco of Amanda Brisco Photography and we talk all things branding photography.  We talk about:  How her success comes from a collaborative perspective instead of competitive How to use your content as a way to serve your client Showcasing your true personality in your pictures versus ...
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Since we’ve all been home a little too long, this analogy should make perfect sense. In the last six months, have you looked at your home and thought- blah. Or walked into the kitchen and thought, this needs a refresh! Maybe some new paint, update that backsplash- or maybe you are ripping out walls and ordering new appliances. Your brand can become dated just the same way your old countertops can. But before you overhaul every vis...
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Entrepreneurs, we hustle and we grind, but we don't stop. Ever. Jess Hatheway, founder of the Wholistic Picture shares her entrepreneurial journey and tips for preventing and treating burnout, plus three key things to watch out for. After months of stay at home orders, cancellation, changing expectations, and civil unrest- its time for a wellness check.  Tag me on IG @katewinterds with your favorite takeaways from this in...
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Every business owner, freelancer, and entrepreneur knows that social media channels are a super important component of your marketing strategy. Facebook, Instagram, Twitter, TikTok, and Pinterest give you unique platforms to deliver your content to a (hopefully) ideal potential client or customer. But in the craziness of 2020, I am willing to bet that you are missing out on the one social media outlet that is built to grow your pro...
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Anyone who dares to ‘talk shop’ with me knows my love of WordPress. I’m all about an open-source system that can build with so much flexibility. Are other website systems amazing - yes. Will they ever eclipse my love of WordPress- not yet. The best feature from a developer’s perspective are all of the amazing plugins available to give your site better functionality. These plugins can make your site do just about anything you need o...
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I am so tired of business advice that tells me to take care of myself, get some sleep, and take a freaking walk. I understand these are helpful tips but everyone is saying the same thing. I want something more tangible right now and I’d bet you are feeling the same way I am. In that spirit, I have put together this quick guide on how to market your small business right now. If you can still operate your business in some way, shape,...
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Adaptability is defined as “the quality of being able to adjust to new conditions”. As very few businesses are operating the same way they were 2 weeks ago and COVID-19 is causing more and more changes to our everyday lives, this certainly qualifies as new conditions. We are experiencing an unprecedented change in the American way of life right now. Small businesses are fearful and the cost of doing business remains high. Many smal...
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Let’s be honest- life is a little strange right now. We are experiencing what ‘social distancing’ means in a modern connected America. We are used to freedoms and mobility that might not be available to us at the moment. Many workers are working from home for the first time and experiencing all of the ups and downs of this new scenario. As someone who runs her business from anywhere with solid wifi, I have lived the good and the ba...
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We live in a world of Amazon Prime, grocery delivery, movies at your fingertips, and news updates by the minute. Our expectations for that sort of responsiveness are very high. How is your business adapting to this ‘I want it now’ mentality? If your solution is to complain about modern shopping trends, you are missing a huge opportunity to connect with your customers! By providing options for your customer to get support or answers...
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Maybe this year started out with some big goals- new products, new marketing ideas, and maybe even a new website. Before you run out and hire the first person you meet -or your cousin who’s a sophomore in college and SO good with computers (hint- no!)— slow down and do your homework. A website project is an investment of time and money and you want to be sure you are moving forward with someone you are comfortable with, I have put ...
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February 19, 2020 12 min
Networking events can be a great way to build connections within your industry and get the word out about new things going on in your business. Networking can also be terribly awkward and when done wrong, and can feel like living in an insurance commercial – constantly getting pitched and having business cards thrown around ‘make it rain’ style. Choose the Right Events Master Introductions Not Fumbling Contact Info Avoiding Less Ge...
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I recently posted online about this topic and received some amazing feedback from other people who have either been through this or are in the middle of this right now.  So if you have some tough client relationships right now- I want to you know you are not alone. When I started my business as a side hustle I took ALL THE WORK coming to me because I had a huge problem with a lack mentality. I never thought my business could afford...
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At professional events, I frequently find myself answering the question 'why isn't my website doing anything'. The expectation that a website will turn on the faucet of new customers just isn't realistic. So to help, I have compiled my best answers into '7 Reasons Why Your Website Isn't Converting'. These tips will help you Track your traffic Build a more effective call to action Improve your UX - user e...
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If you just realized that the holidays are here and you need a holiday marketing plan you either 1- haven’t been to a Target, grocery store, or Amazon - because they are keen to remind that the season of spend is upon us or 2- you have put this off thinking that nothing can work.  $920 on gifts per person, up from $885 per person last year, with total holiday spending exceeding $1 trillion nationwide Yes, there is a ton of advertis...
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November 12, 2019 5 min
Episode 1- Introduction to Not Your Mama's Marketing. 
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