S2 Ep30: CTZN Cosmetics Founders Aleena, Aleezeh, and Naseeha Khan on pioneering inclusivity in the beauty industry and how to find the best shade of lipstick for your skin tone

CTZN Cosmetics is a new-age, inclusive, genderless colour cosmetics brand founded by three sisters Aleena, Aleezeh and Naseeha Khan. Born in Los Angeles and raised in Dubai, with Pakistani heritage, the Khan sisters identify as third culture kids. With such a diverse background, this led them to create a brand with an innately diverse DNA. For CTZN, inclusivity in the beauty industry should be the universal standard. The CTZN Founders are on a mission to pioneer a change from inception. Launching in 2019 with 25 shades of nude lipsticks and lip glosses and liners to suit all skin tones, CTZN are truly redefining nude and have already won an Allure Beauty award. The brand’s been worn by Lizzo, Jourdan Dunn, Lily Aldridge, Maya Jama, Mariah Carey, and Tove Lo.

Follow CTZN on IG: https://www.instagram.com/ctzncosmetics/

Shop CTZN: https://www.ctzncosmetics.com/

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Follow Em, The Lipstick Fever here: https://www.instagram.com/thelipstickfever/