Season 10 - Episode 9 - Reif Othman - The Chef Behind Dubai’s Viral Toilet Roll Cake

Live from Time Out Market Dubai, James Knight-Paccheco sits down with one of the city’s most daring culinary innovators: Chef Reif Othman. Known for blending humor with haute cuisine (yes, he’s the guy behind the viral toilet roll cake), Reif shares his journey from creative concept to culinary cult favorite. But this episode is about much more than viral dishes - it’s about how to stay consistent, adapt to a fast-changing food scene, and build a brand that balances innovation with business smarts. Expect real talk on: - Dubai’s evolving food culture - The creative process behind his most talked-about dishes - Building a sustainable, scalable restaurant brand - Lessons every aspiring chef should hear 00:00 Introduction 01:06 Dubai's Culinary Scene and Trends 02:14 Meet Chef Reif Othman 03:56 Reif's Culinary Journey & Viral Creations 12:08 Business Advice for Young Chefs 16:33 Navigating New Culinary Experiences 17:44 Mastering Consistency 19:26 Building a Strong Brand 21:41 Upcoming Projects 22:38 Signature Dishes & Fan Favorites 23:55 Quick Fire Round 27:07 Final Thoughts Follow Chef Reif on Instagram: https://www.instagram.com/reifo.kee This episode is proudly brought to you by Time Out Market Dubai. 🎙️ You support the show by leaving a rating on Spotify, Apple Podcasts, or wherever you get your podcast! Food is memories! 👨‍🍳👩‍🍳🌯🍣🌮🍽️ Learn more about your ad choices. Visit megaphone.fm/adchoices