Breaking Social

Breaking Social

Hosts, Alex Brown and Joe Gradwell, are the founders of the award-winning marketing agency Campfire. In this podcast series, they’ll be speaking to founders, creators and thought leaders within the digital marketing space, exploring the tools and tactics they have used to master algorithms, break the internet and grow their presence online. If you’re looking for a unique, behind-the-scenes look into the methods of thinking and working that have led our guests to global success, this podcast is for you. To find our other series, search 'The Deep Dive' in your favourite podcast app and say hello at @campfireagency_!

Episodes

June 20, 2022 38 min
If you’re not using email marketing as a key channel, then you’re missing out on utilising one of the most effective options to reach and engage your audience.

Mailchimp’s Senior Director or Product Marketing Jamal Miller joins us on the podcast to dive into how to create impactful emails, how to use targeting to maximise your results and where to begin if you’re starting from scratch.

Follow Mailchimp and for more of what's ...
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Launching a new app is no mean feat but once it's launched, where do you get your users?
In this episode, Julia Mallaby, co-founder of the travel discovery app, Bimble, joins Alex and Joe to explain how they managed to grow their user base despite launching 3 months before the global pandemic and having a Ukrainian team directly affected by the war.
Download the Bimble app and check them out on socials @bimbleapp and of...
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If you don't know what web3 is, how to invest in NFT's or what the creator economy may become - This one's for you because as marketers, you don't need reminding of the rapidly changing social landscape.
So this week, joining Alex and Joe is Catty Berragan, the Creative Director at thirdweb, a company that makes creating Web3 apps, easy.
With Web3 still being a hypothetical and futuristic projection of what the ...
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To find out how livestreams will evolve in the near future, you only have to look east.

In part 2 of this dive into livestreaming, Alex and Joe take a look into how China's e-commerce market is using lives to drive enviable sales and why the east is so much further ahead than western markets.

They also share the tell-tale signs showing eastern trends coming over to the west, how you can build a cost-effective, sustainable and...
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If you've been wondering where the value lies in livestreaming and how you can use it to achieve big results - click play, the answers are here.

In this episode, Alex and Joe dig into their extensive experience in producing and executing branded live streams on YouTube, Tiktok, Twitter and Facebook to tell you their secrets to success...

They discuss the strategy that led to them breaking their client's website sales reco...
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Josh Benge has tackled social media for some of the biggest worldwide brands – his CV impressively states previous roles at KFC and Brewdog before joining Deliveroo as their Global Head of Social Media in January 2022.

Josh joins Alex and Joe to share some of his most impactful campaigns across his career, how Deliveroo works to understand different social media patterns for different countries, and why you need to stop pushing th...
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SoulCycle is more than just a spin class, it’s described as an “experience” and is as much about giving you an emotional release as well as a physical one. After dominating the big cities in the US, the phenomenon has made its way over to the UK. 
Roisin Branch, Vice President of Marketing at SoulCycle chats to Alex and Joe about knowing why London was ready for the move, how they created their cult-like customer base, and how th...
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The demand for sustainable clothing is bigger than ever and By Rotation ensures that you don’t have to break the bank, feed into mass consumption or compromise on quality in order to wear a new outfit.
Founder Eshita Kabra joins Alex and Joe on the podcast to share why renting other people’s clothes is the future for the sustainability of fashion, what inspired her to build By Rotation while working in finance and how you can ach...
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May 3, 2022 45 min
TikTok has evolved a lot since its inception – brands are flocking towards it because they feel like they have to, and then often failing in front of an unforgiving audience. 
After outlining their experience in ‘How we mastered TikTok’, Alex and Joe share some fundamental takeaways to step up your content, how to cut through the noise no matter what your budget and why you ultimately need to respect the platform. 
For more of ...
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May 2, 2022 37 min
In 2021, TikTok was the world's most visited domain – beating Google out of the top spot. So, if you're running a business or managing a brand's account, it's an important platform to be doing right.

In this episode, Alex and Joe share some award winning insights into the platform. They discuss how they discovered TikTok and how they knew it was going to be big, plus how they created some of their most successful ...
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In this episode, Alex and Joe are joined by Vice President of Marketing at WeTransfer, Julia Shapiro.

Although WeTransfer could easily be a webpage where you simply arrive, upload and send a file – they’re not, they do things differently and so instead, you’re greeted with incredible artwork, interactive full sized ads or innovative original content. But how is this also reflected in their marketing efforts, that so far have maint...
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Louise Troen, the VP of International Marketing & Communications at Headspace, has an incredible CV. 

She started out working at behemoth PR and Publicity company Freud’s, before becoming one of the first employees at Bumble where she was responsible for growing brand awareness in the UK. 
Following this, she headed up the marketing at Formula E, where she was then headhunted by Headspace, tasked with the challenge of expand...
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Jody Raynsford accidentally started a cult – after co-founding Bad Boy Running, it grew a cult-like audience that has led fans to getting tattoos with the slogan and a Christmas number 1… 
However, when we think of the word ‘cult’ it isn’t usually in a positive sense… but what can we learn from cults in order to engage our audiences to the maximum effect? 
In this episode, Jody explains the difference between a community and a ...
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Vikki Ross is a leading Copywriter who consults her global clients, such as Sky TV and Spotify, on their brand and tone of voice strategies.

In this episode, Vikki shares her insights with Alex and Joe, touching on why it’s so important for brands to nail their tone of voice to be able to engage effectively with an audience, how copywriting forms the personality of a brand and why a consistent slogan is an important, yet often ove...
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For Liz Matthews and Jordan Mitchell, the co-founders of Good Culture, representation and cultural relevance is the primary driving force behind their work in the PR and communications world.

Good Culture is a cultural PR strategy company that works with brands on a small and global scale to build and execute strategies that positively reflect and add to today's cultural conversation. Their clients include Good American, SKIMS...
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Rory Sutherland is the Vice Chairman of Ogilvy UK, one of the oldest and most prolific advertising and marketing companies in the world. 
Rory’s approach to creating original and impactful campaigns puts human behaviour and psychology ahead of data. 
He believes that data that’s based on the past should be used with caution when making decisions that are designed to attract, acquire or keep customers. 
In this episode, Rory s...
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Formula 1 Netflix show, Drive To Survive, is one of the most popular series on the platform but it’s also part of a wider strategy to engage with a younger, more diverse audience.

And it’s largely thanks to Ellie Norman. Ellie is the former, yet first ever, Formula 1 Director of Marketing and Communications.

Ellie was brought in by Formula 1 to transform the sport and it’s fan engagement, so in this conversation she shares how Dr...
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We’ve got a secret, we’ve been keeping something from you…

We’ve come to the end of season 1 and in this bonus episode, Alex and Joe reveal the secret final question that’s been answered by every guest at the end of their interview. Yes, we’ve kept their responses from you… until now.

Find out what the minds behind MOB Kitchen, Ooni and Social Chain had to say, plus big news about the future of Breaking Social.

Keep up to date w...
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Ooni pizza ovens - If you don’t have one, you know someone who does. They give you Neapolitan pizzas at home but the brand seemed to suddenly come out of nowhere... But how?

Co-founder of Ooni, Darina Garland, shares their start-up story, how they built their brand into a household name and why being authentic and transparent with their customers is so important.

A truly inspirational story for the brand builders and founders of ...
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After his first dating app failed to gain traction, Matt McNeill Love, went on to co-found a new dating app called Thursday. Unlike it’s predecessor it’s a huge hit - but how and why?

Matt chats to Alex and Joe to discuss how their guerrilla marketing strategy enables a steady flow of viral posts, how his failings led to success and how the @thursdaydating instagram page has become the most engaged dating app page in the world...
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