The #justbloodypostit Podcast

The #justbloodypostit Podcast

The #justbloodypostit podcast is for creative businesses promoting their work on the internet. For anyone who wants to do marketing that gets results (sales, bookings and opportunities!). Every week, our guest shares what they’ve learnt about growing an online audience that powers their income.


June 7, 2023 36 mins
*There's a mild swear or two, as per*

How often do you berate yourself for failing to tick-off your to-do list? Or congratulate yourself for creating a splendid to-do list (but not actually do any of the to-do)? And ask why after months and months of meaning to do a to-do it remains...undone?

Rhetorical questions -the answer's yes, often to all of them - I didn't need to ask. Me too.

This week, our...
Mark as Played
**Mind your ears for mild some swearing**

What a bloody treat! I got to record a real life on-the-sofa-next-to-me show with some favourite work pals at The Podcast Show London 2023. And here it is for you to wrap your ears and thoughts around.

Nic Redman (voice coach), Suzi Dale (podcast producer), Hilary Salzman (copywriting storyteller) and I all have our own podcast. And in this special edition of #JustB...
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    **Mind your ears for a couple of swears**

    This time, abstract artist Alice Sheridan @alicesheridanstudio and online shop mentor Jo McCarthy @jo_at_firain share what they've learnt from decades long (between them!) experience of marketing their work online. 

    We put the world to rights on 
    • normalising small online audiences
    • the biggest marketing mistakes we've made
    • and the best decisions ever
    • how w...
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    **Just me this week, mind your ears for a couple of swears**

    This time, I want us to talk about the difference between being good and being known.

    Because how known you are - how many followers or subscribers you have - has nothing to with how good you are. But we can get the two muddled, too easily. 

    Listen for some thoughts on 
    • wanting visibility
    • whether the gloss is coming off the audi...
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    This week on the show, tech high-flyer turned burnout specialist Anish Hallan shares how to recognise and avoid burnout.

    Burnout's often associated with office workers and CEO's - but pursuing a passion project can leave us just as vulnerable to damaging our health through over work.

    Because getting to do what you've always wanted and are most interested in - and not having to answer to a boss, feels like a ...
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    ***Mind your ears for a couple of swears***

    Laura Belgray aka Talking Shrimp (listen to the episode, she explains 🦐) has made millions of dollars selling online courses that show people how to write like humans. She's a former copywriter for big brands turned internet-famous copywriter who tells us,

    • the secret to writing words that sell
    • which stories will elevate your marketing
    • why she's a self-...
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    This week, the story of an online subscription product that really, really works: London Writers Salon. In the early weeks of the pandemic (shudders) when the world had barely heard of Zoom (imagine) Matt Trinetti and Parul Bavishi started hosting free online accountability sessions for writers. Their popularity grew fast and organically and within weeks, a global community of writers was meeting daily - to keep one another co...
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    **mind your ears, just one incy wincy swear**

    Have I mentioned that I like (love) email newsletters? Full disclosure: I'm selling a newsletters course (a bloody bloody good one) at the moment, so this episode's part of my marketing for that. But because you're interested in marketing and solo biz shizzle, you'll be interested in what I have to say about the 9 big business benefits you can expect to get out of sending ...
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    Yvonne Telford launched her fashion brand when her online audience asked "where can I get your skirt?" The answer was you can't, it's a one-off and Kemi Telford was born to make more, creating clothes for women to take up space in.

    Yvonne has grown the brand to be stocked in John Lewis and featured in Vogue thanks to her masterful customer service. Her clients really are part of a community of people she celebrates o...
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    **Mind your ear for swears, there are a few in this one**
    HELLO it's just you and me this week for a solo episode covering some up-to-date-for-April-2023 content marketing thinking. Listen for thoughts on,
    • what's resonating now
    • the 'enshittification' of social media platforms - what it means and how it could be finding its way into your business
    • niche (or not to niche)
    • and the power of recommendation over maxim...
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    **Watch out chicken, there are a few swears in this episode**

    What if you could run the business you love without relying on Instagram for sales? Our guest this week, funnels expert and sales strategist Josephine Brooks @josephinebrooks, says she can show you another way. Josephine was driven to burnout by selling business coaching programmes using a launch-and-repeat strategy that relied on social media marketing.  N...
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    **watch out - there's one tiny little swear at the end**

    Had to talk to you about a big wake up call I had last week. About how low, virtually-undetected levels of imposter syndrome can continue to hold us back. How thinking in small numbers mean we'll never hit the big ones. And how a day out a new view is always always always a good idea.

    In this note, I talk about the Hiut denim and Do Lectures founder Da...
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    Could you give up instagram for a year? Coach, speaker and podcast host Tiffany Han decided to delete the app in 2022 to find out "what I am like when I'm not being influenced." She declared it her 'Year of No' and also quit shopping for new clothes. What's that like?

    In this episode we discuss 
    • how it affected her business (Tiffany uses Insta to promote her programmes)
    • the surprising things that happened w...
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    *Mind your ears there's a tiny swear in this one and 😮 sex is mildly mentioned*

    Steph Douglas had the idea for her gifting business Don't Buy Her Flowers when she had her first child. She received more bouquets than she had vases for and thought, there must be a market for presents women really want?

    In this episode, you'll hear how Steph started a blog to talk to other mum's (and build an audience) before l...
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    ***Mind your ears, couple of swears in this one (couple of swears in most of them tbh!)***

    This time we welcome back the gloriously brilliant and ultra-effective fast-growing food blogger, Instagrammer, TikToker and writer Sarah Rossi.

    Last time Sarah was on #JustBloodyPostIt (click here to catch the episode) she told us how she'd grown her @tamingtwins Instagram following by 30K in 90 days. Well now she has...
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    ***Mind your ears, there are a few swears in this one.***

    Ok you are going to love Karen Arthur. The host of Menopause Whilst Black - which has been named one of the top five best midlife podcasts - Karen's a former teacher who's career was derailed by anxiety and depression brought on by the menopause. 

    But luckily for us, a new career's emerged butterfly like from her recovery. Listen to find out how she he...
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    ***Watch out, one or two swear words in this one.***

    Hello hello!

    #JustBloodyPostIt is back for Season 6...almost. Consider this a preview to the 'big podcast' which will be back with you any minute bringing the life, work and marketing wisdom of another fabulous group of guests.

    Post it notes are my audio diary. Where I share my small-biz-building experiences and thoughts on social media issues of ...
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    Well hi, how are you? Just a quickie. I want to talk to you about how chuffing much of a good ideas it is to send emails. It's not sexy talk, but the results are hot let me tell you. They transformed by business when I started to send them regularly. 
    And you can do it too. Because the next cohort of my most popular course, Lists Club starts next week (16th Jan 2023). It's an email marketing adventure that will show you ho...
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    ***Tiny warning: one swear 🤭***
    Join me and a cast of Instagram specialists - Milla Richardson @pinkstormsocial, Lou Chudley @spark_social and Kirsty Raper @rebuildagram - to reflect on the 2022 (the maddest year on Instagram yet) and predict what marketing will be like on the platform in 2023 (less of a rollercoaster please Insta!). We discuss,
    • tips for video
    • Insta trends
    • boundaries and mental health on social...
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    Phil Pallen is an expert in lots of things - because when you're creating a personal brand that powers your work you need to be. He's a...
    • social media marketing expert
    • Pinterest king
    • designer
    • personal brand strategist
    • speaker
    • YouTuber
    • influencer
    • and more
    In this episode we talk about, how - more than 10 years ago - Phil spotted a niche for teaching people how to create brands just like corporates do.
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