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June 4, 2025 42 mins

What does it take to power a greener future for Manchester?

Amer Gaffar is the Director of the Manchester Fuel Cell Innovation Centre at Manchester Metropolitan University,  a research hub developing hydrogen and fuel cell technologies, which will support Greater Manchester's goal of becoming carbon neutral by 2038.

Lisa and Amer discuss exactly what a ‘fuel cell’ is and how hydrogen can power Manchester's next revolution; a green revolution. You’ll hear Lisa uncover Amer’s vision for a cleaner, fairer city and how leading Manchester institutions are fueling that transition faster than any other city. 

Amer talks about why he believes collaboration is key to tackling the climate crisis and how Manchester Met along with Manchester’s combined authority are helping to get the city region to the goal of Net Zero together.

Amer reflects on the need to make sustainability accessible to all and this conversation is a great reminder of how local action can drive global change, he’s keen on bringing people with him and powering Greater Manchester’s green revolution through knowledge, people and their skills.

From working with businesses on green innovation to helping shape Manchester’s net zero ambitions, Amer is determined to ensure the city doesn't just adapt to the future—it leads it.

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Your host, Lisa Morton, started PR company Roland Dransfield in 1996, one month after the fateful IRA bomb that tore apart the city centre.  From that point, the business, and its team members, have been involved in helping to support the creation of Modern Manchester – across regeneration, business, charity, leisure and hospitality, sport and culture.

To celebrate the 28 years that Roland Dransfield has spent creating these bonds, Lisa is gathering together some of her Greater Mancunian ‘family’ and will be exploring how they have created their own purposeful relationships with the best place in the world.

Connect with  Amer

Via LinkedIn

Via Manchester Met

Connect with Lisa and Roland Dransfield: 

Via our website

On Instagram

On X FKA Twitter

On this episode, We Built This City has partnered with Manchester Metropolitan University. Wherever your business wants to be, Manchester Met is there to help you go further. 

Visit mmu.ac.uk/business or follow Business at Manchester Met on LinkedIn, to find out more.

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