The Brink
The Brink

Old Spice: Not Your Grandfather's Marketing

February 4, 201938 min
The Old Spice brand was in danger of forever being associated with the idea of smelling like your grandpa. So how did an innovative ad campaign turn things around? I'm on a horse!Learn more about advertising on the HowStuffWorks podcasts at www.howstuffworks.com/advertisers.htmAnd to learn about your ad choices when listening to podcasts, visit https://www.howstuffworks.com/privacy.htm#ad-choices