Hear the #1 food trend coming out of the biggest food show in the world and how George Zhou, founder of BUFFS, is transforming salty snacks with a better tasting, better for you, "beef Cheetos".
George shares his experience at Expo West, one of the biggest food trade shows in the world, what trends he's seeing in food and beverage, how he built BUFFS while still in college, and why the next wave of food brands might look a lot more like farm-to-table than lab-to-shelf.
George also shares the unexpected role AI played in building Buffs, how trial-and-error (and a lot of ChatGPT) helped shape the product, and why tools like Claude are becoming part of the modern founder toolkit.
Plus, George shares a few insights on the wild world of TikTok and what it really takes to earn consumer attention.
STAY CONNECTEDJAMES on Twitter & Linkedin – /jamesborowDANIEL on LinkedIn, Instagram, TikTok – /danieldruger
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