Brand-Driven Growth in Senior Housing

Brand-Driven Growth in Senior Housing

Brand identity separates your senior living community from the pack. Your brand connects your senior housing business to your residents and their families, and to your employees. Join host Michael Mahoney as he explores with senior housing industry executives their insights for creating and using brand identity to fuel sales, marketing and an employee culture that create what we call “brand-driven growth.”


December 21, 2022 19 min

When Discovery Senior Living decided to launch a new experiential senior living brand, they turned to one of the top minds in brand development and management, Laura Bates.  In this episode, Laura shares the story behind the development of the new brand, Choreograph.  She explains how her team used quantitative analysis of their target demographic to determine what was missing from other active adult communities that residents desi...

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“Intergenerational programming” is at the heart of the brand promise of Phoenix Senior Living.  VP of Marketing and Development Kara Marinko shares the inspiring “PSL canoe story” and how amazing things happen when projects are done hand-in-hand with love and passion, and different generations are brought together.

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Jenni Bost speaks from the heart about how Radiant Senior Living is different because of the way they live their brand promise.  Jenni exudes a sense of passion and gratitude for her role, and a profound belief in the company’s mission, which she believes was divinely inspired.  This is a shining example of how a well-defined brand, as envisioned by the founders, is the bedrock of a strong senior housing business.

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Arvind Bala is a senior housing marketing executive with a gift for solving marketing challenges and managing brands by applying a formulaic approach to grow revenue and build brands.  Join our conversation and learn how Arvind starts with analyzing the situation, then forming a strategy, and lastly unlocking solutions with a clear vision.  Arvind eschews the “sea of sameness” in senior housing and shares his tips for breaking out ...

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Heather Self is the founder and operator of New Hope Senior Living in Hendersonville, TN.  a single location luxury assisted living facility that Heather and her husband built from what began as a single family home.  If you own or operate a smaller, single location facility, this is a discussion you must listen to hear how Heather has positioned New Hope Senior Living within a niche that allows them to not only compete but to win ...

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How do you build effective and emotional connections between your brand and your residents? Michael talks with Jenny Bristow, CEO of healthcare marketing agency Hedy & Hopp to learn why defining your brand and integrating your brand into everything you do matters. They discuss strategies to help your staff relate better to prospects and residents, a case study of how one provider changed their public image, cost-effective socia...

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October 4, 2022 1 min

Host Michael Mahoney tells you what to expect when you join us for the Brand Driven Growth in Senior Housing podcast.

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