Architecture and brand are not two separate projects — they're two answers to the same question.
Derek and Howard are both designers working in different mediums, and when they compare notes, the process turns out to be nearly identical. Both start with listening, both are doing discovery, and both are chasing the same result: how a member feels when the work is done.
The conversation covers where architecture and brand identity meet, why the sequence matters more than most clubs realize, what happens when a club tries to design a space without first knowing who it's for, and why less is more is as true on a floor plan as it is on a brand.
The clubs that get this right aren't the ones who do design well and brand well in isolation. They're the ones who make sure the two are pointed at the same idea, and pointed there early.
For more information, visit www.sussner.com #PrivateClub #ClubIndustry #LeadershipPodcast #Branding #BrandingStrategies #ClubsMadeMeaningful
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