PR vs Publicity: What Business Owners Get Wrong with Steve Turner

PR for Small Business: What Actually Works with Steve Turner

Most businesses think PR means getting featured in the media.

And that misunderstanding is costing them thousands.

In this episode of Experience Leadership, Marc sits down with public relations expert Steve Turner to unpack the real role of PR—and why most companies get it completely wrong.

If you’ve ever invested in publicity, hired a PR firm, or tried to “get your name out there”… only to see little or no return, this conversation will hit close to home.

Steve shares what effective PR actually looks like, why publicity alone doesn’t build trust, and how even small businesses can create strategic campaigns that generate long-term credibility and growth.

With over 30 years of experience and clients ranging from small businesses to global brands like Northwestern Mutual and Tony Robbins, Steve breaks down the five must-haves of a successful PR strategy—and the costly mistakes most leaders don’t even realize they’re making.

If you’re serious about building a brand people trust—not just recognize—this episode is a must-watch.

Need to brainstorm aspects of your business? Book your complimentary 30-minute brainstorm with Marc. Schedule a time that works for you at https://meetwith.marchaine.com

About Steve

Steve Turner is the Principal and Owner of Solomon Turner PR, an award-winning public relations firm based in St. Louis that has been recognized as one of the top PR firms in the region for 17 consecutive years. With more than 30 years of experience, Steve has helped organizations of all sizes—from small businesses to global brands—build credibility, strengthen their messaging, and achieve meaningful, long-term results through strategic public relations.

Over the course of his career, Steve has worked with notable clients including Northwestern Mutual, Coldwell Banker, SSM Healthcare, and Tony Robbins. He is a frequent contributor to major media outlets such as The Wall Street Journal, PR Week, NPR, and the Los Angeles Times, and has been recognized as a “Rockstar Publicist” by Authority Magazine. His work consistently bridges the gap between smart strategy and real-world execution—something many organizations struggle to achieve.

Steve is also the author of PR That Works: Real Strategies. Real Campaigns. Real Results., a practical guide built on real case studies from his career. Through his writing, speaking, and consulting, he helps business leaders understand how to use PR the right way—not as a quick hit of publicity, but as a long-term strategy to build trust, credibility, and brand strength.  

Connect with Steve

https://solomonturner.com, https://getprthatworks.com    / steveturnerpr  ,     / steveturnerpr  ,  Steve Turner (@steveturnerpr) / X

----more----About Your Host, Marc Haine

Need to brainstorm aspects of your business or talk to Marc about speaking at your upcoming conference or staff retreat? Book your complimentary 30-minute brainstorm with Marc. Schedule a time that works for you on Marc's online calendar.

Get your copy of Lights! Camera! Action! Business Operational Excellence Through the Lens of Live Theatre on Amazon: https://amzn.to/2PFj8a2 or directly from the publisher

Author, Speaker, Facilitator and Coach Marc Haine will help your teams ignite their passions. Working with him, you can support your leaders to recentre their focus and drive continuous improvement through connected and engaged employees. You will realize your competitive advantage with a connected purpose and consistent customer experience across your brand. Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service.

Tap into Marc’s 35 years of operational excellence experience and imagine a world in which the majority of us put more love and care in being of service.

Dare to be the exception™

Connect with Marc

[phone] 

🗓️  https://meetwith.marchaine.com

• [e-mail]
• http://MarcHaine.com
• IG: https://www.instagram.com/marc