EyeCode Media

As 2025 winds down, Aaron sits down with Refractional CFO’s Jackson Pace and Kevin Dang to break down the major tax changes from the “One Big Beautiful Bill.” They unpack what practice owners need to know about bonus depreciation, Section 179, QBI updates, ERC audits, and new deductions and credits—from child tax to senior benefits. Whether you love talking numbers or dread tax season, this episode helps you plan smarter, avoid sur...

Dr. Chris Wolfe examines how dry eye disease became linked with aesthetic treatments like IPL and radiofrequency. While these light-based therapies show real benefits for inflammation and gland function, marketing them as cosmetic services blurs the line between medical care and elective treatment.

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding b...

20/20 Magazine’s Christine Yeh joins Aaron to unpack Oakley’s 50th, the rise of smart glasses beyond the “fad,” how eyewear became the ultimate accessory, and where print and social media, fashion, and AI are taking optical—while keeping it real for patients. To connect with Christine: 20/20 Magazine  Instagram @2020mag  LinkedIn 

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In this episode, Chris discusses the evolving landscape of diabetic eye exams, particularly the shift towards fundus photography and the implications of AI in this space. He emphasizes the importance of comprehensive eye care beyond just fundus imaging, highlighting the limitations of such technology and the need for a holistic approach to patient management. Chris calls for a redefinition of value in eye care, urging practitioners...

In this conversation, Chris and Dr. Ryan Corte discuss the journey from being a student to becoming a successful optometrist with multiple locations. They delve into the challenges and strategies of rebranding a practice, the differences between corporate and private practice, and the role of AI in modern optometry. They also explore the importance of community impact, exit strategies for practice owners, and the value of sharing k...

Aaron sits down with compliance expert Dr. Joe DeLoach, Cheif Compliance Officer of Practice Performance Partners and cybersecurity specialist Dave MacKinnon of Promethean One to unpack what every private practice owner needs to know about HIPAA, data protection, and evolving security laws. They discuss the biggest threats facing eye care practices today—from phishing scams to ransomware—and outline simple, practical steps to safeg...

In this episode, Chris discusses the importance of evaluating and refining history forms in optometry to enhance patient care. He emphasizes the need for relevant questions that truly matter to both the clinician and the patient, advocating for a tailored approach to history-taking that aligns with specific patient complaints. The conversation highlights the complexity of comprehensive exams and the necessity of focusing on actiona...

In this episode, Dr. Evie Lawson explains how she separates Neurolens and SQL in her practice, making it easy for patients to understand the difference and benefits of each. She shares practical strategies for communicating these solutions clearly and ensuring patients feel confident in their treatment options.

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing ...

Aaron Werner and Brianna Rhue dig into the hidden value of contact lenses in private practice—from capture rates and annual supply strategies to the systems that save time, build patient trust, and drive real revenue growth. They share practical metrics, process hacks, and lessons from Dr. Contact Lens that every OD and team can apply.

Learn more about Dr Contact Lens: https://www.drcontactlens.com/ Connect with Dr Brianna Rhue: b...

In this episode, Davis Corley (CEO and co-founder of Neurolens) gives listeners a detailed update on what’s changing at the company and what innovations are being introduced.

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For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on th...

Aaron sits down with Dr. Jennifer “Jenny” Aslam, owner of El Segundo Optometry, to talk about balancing life as a mom, wife, and practice owner—and how she’s built a thriving pediatric and myopia management practice from the ground up. Jenny shares practical tips for making eye exams fun for kids, engaging families in the importance of early eye care, and integrating myopia management into a general practice. They also discuss team...

In this conversation, Chris, Carl, and Andy discuss the implications of GLP-1 medications on ocular health, the role of the Evidence-Based Committee in developing clinical practice guidelines, and the integration of AI in healthcare. They emphasize the importance of monitoring patients on GLP-1 medications for potential ocular side effects, the challenges faced by optometrists in managing these patients, and the need for continuous...

"Dr. Aaron Werner sits down with Dr. Taryn Doherty-Majewski to explore the challenges of mental health in optometry. From navigating family practice dynamics to finding validation, overcoming loneliness, and building healthier outlets, they discuss the importance of authenticity, community, and self-care for doctors.

Read Taryn's latest articles in Women of Optometry: - Exactly Where You’re Meant to Be: A Letter From a Colleague  ...

In this engaging discussion, Chris and Adam Wintz reminisce about their past experiences, touching on topics such as their high school days, the impact of theater and music, and the challenges of adulthood. Adam shares his journey from being an estate planning attorney to becoming a public defender, highlighting his passion for helping those in need. The conversation also delves into personal growth, the importance of following one...

Aaron welcomes back Katie Lauver, ABOC—industry leader, coach, and founder of Meadowood Wellness—for a conversation that goes far beyond analytics and optical sales. Katie shares her journey from GPN Technologies to launching her own coaching practice, where she helps women align mindset, health, and career. Together, Aaron and Katie unpack the power of identity, accountability, and personal branding, why success isn’t just about p...

Aaron sits down with Dr. Masoud Nafey, one of the keynote presenters at the Gateway Tour, presented by Vision Source, to explore how artificial intelligence is reshaping healthcare. They revisit key concepts from the Gateway Tour, including the difference between true AI and simple software, why the “win-win-win” approach matters for patients, providers, and businesses, and how optometrists can stay ahead by embracing technology wi...

In this conversation, Dr. James Paulson discusses his journey in implementing a glaucoma protocol within his optometry practice. He shares insights on the importance of standard operating procedures, the impact of metrics on practice management, and the necessity of adapting to changes in billing and coding. The discussion highlights the significance of patient follow-up and care strategies, as well as the future direction of the p...

In this lively episode of BookNerds, Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner dive into Daniel Pink’s To Sell is Human, exploring what it means to “sell” as healthcare professionals. They challenge the notion that sales is a dirty word and argue that every interaction—from patient care to team leadership—involves moving people. The trio discusses powerful takeaways around attunement, buoyancy, and clarity, along with prac...