THROWBACK episode you don't want to miss.
With nearly 300 SKUs of ice cream competing for limited freezer space, you have to boot a brand out to get in! So, the question is: how do you build a brand in the freezer? What brings the consumer into the grocery store? How do you find new customers to try your brand? Vedant Saboo and Mike Webber, co-founders of Frutero Ice Cream, join Winning at Work to share their start-up story and key learnings about grocery stores and scaling a business.
- Origin Story
- Building a brand in the freezer
- How do grocers categorize their products?
- Trip driven
- Hero
- Basket builder
- Inspirational
- How intentional is the purchase?
- What is the value of differentiation?
- What category is ice cream?
- Is Frutero an ice cream brand or a fruit brand?
- What is a brand promise?
- Commercial fruit production VS Frutero's
- Key learnings ~ incremental growth outside of ice cream
- How to attract new consumers
- New flavors coming soon - you heard it here first!
Connect with Vedant: https://www.linkedin.com/in/vedant-saboo-59130a44/
Connect with Mike: https://www.linkedin.com/in/mikedweber/
Frutero Ice Cream: https://www.fruteroicecream.com/
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