“Old school marketing doesn’t give you the ROI”

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May 31, 2023 • 12 mins

Brian McCauley, a North Texas-based loan officer at Fairway independent Mortgage, believes that no self-respecting business these days can ignore presentation and the importance of branding. But it’s not all about image. McCauley is a staunch advocate of nurturing talent, and that having the right attitude is just as important as experience in the mortgage industry.

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}“Old school marketing doesn’t give you the ROI”