Product Chats Podcast

Product Chats Podcast

Pragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry. Make sure to check out our sister podcast Data Chats, where we cover emerging data science topics every other week! https://ds30.podbean.com

Episodes

June 24, 2022 54 min
This episode was recorded during our recent Product Chat Webinar.  

Hear how should you approach your content endeavors, and where should you look to understand the best areas to focus your efforts and resources from Editorial and Metadata Leader at Netflix, Anjana Gopakumar.

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“We look at what conversations have happened, what conversations are happening and then, we validate the article with keyword research and join the conversation with new ideas versus finding keywords and then trying to push a conversation no one is interested in having.”   Content planning is just as much about listening as it is about producing. It’s about joining existing conversations with new ideas, not just publishing interest...
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    “When your message is generic, instead of being for everyone, it turns into a piece of content for no one. So for me, specificity is always been really a key trait. To building that hero and then, also for me, is being real and genuine and authentic as I possibly can be."   There was a time when content marketing was new and fresh and the competition was sparse. That day has come and gone, so how do we compete and engage with a...
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    “With video, whether you're using it for marketing or sales or just even information sharing, it's a human thing. You're building a human connection with someone. And what that serves to do is show your authenticity” - Ellen Grogan   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Ellen Grogan, director of product marketing at Brightcove and founding member of th...
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    This episode was recorded during our recent Product Chat Webinar.   Join Mamuna Oladipo, MBA, VP of Product at Shopify for her discussion on understanding use cases, creating killer UX approaches and developing innovative strategies that span globally. You will hear insights on things like...
  • Where to generate innovative and bold UX ideas
  • How to delve into your users to understand patterns
  • How to measure user efforts and KPI’s to pa...
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    Yes, Agile is typically associated with product and engineering teams, but the principles can be powerful when applied to the job search. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic’s newest instructor Dan Corbin about his unique approach to finding jobs in products.   They discuss:
  • The different stages of the job search
  • Why an iterative approach can reduce feel...
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    May 13, 2022 32 min
    “The hardest part is looking at ourselves or looking at the way we're doing things and knowing whether or not it is the most effective way things could be done and remaining open to an alternative.” - David Bard   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews David Bard, product management and user experience leader. In his business, David focuses on coaching product t...
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    This is part four of a four-part series with pricing expert and Pragmatic instructor Mark Stiving. Each new episode will feature a case study on current pricing trends.   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Mark discuss the immersive Star Wars experience that comes at a premium price.   “This story is all about price segmentation. Disney doesn’t need to sell to everyone...
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    This is part three of a four-part series with pricing expert and Pragmatic instructor Mark Stiving. Each new episode will feature a case study on current pricing trends.   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Mark discuss the trends in the housing market.   “The number one takeaway from this and to take away from every pricing situation is that we always put ourselves in...
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    This is part two of a four-part series with pricing expert and Pragmatic instructor Mark Stiving. Each new episode will feature a case study on current pricing trends.   Should Dollar Tree increase its product prices to $1.25 or reduce its costs by offering less at the same price? Well, they increased their price for the first time in 35 years, but was it the right choice?   In this episode of Pragmatic Live, Rebecca Kalogeris, VP ...
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    “It wouldn’t surprise me if these latest price increases won’t work out as well as previous ones,” - Mark Stiving   This is part one of a four-part series with pricing expert and Pragmatic instructor Mark Stiving. Each new episode will feature a case study on current pricing trends.   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Mark about the streaming wars and more impo...
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    April 8, 2022 29 min
    “When they say you lost on price, that’s not a good enough answer. You have to peel the onion. You have to do the work to uncover the real answer" - Spencer Dent   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Spencer Dent, Co-Founder of Clozd—a leading provider of technology and services for win-loss analysis.   They Discuss
  • How the pricing structure or model can affe...
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    Let’s re-think innovation. Starting with the question, who can be an innovator? Answer: everybody. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Carla Johnson, a global keynote speaker, a best-selling author, and a recognized marketing and innovation strategist.   They discuss:
  • Why innovation is everybody’s job
  • The 7 different innovation archetypes
  • How an innovative Valenti...
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    This episode was recorded during our recent Product Chat Webinar.

    "Human-centered innovation" is the latest industry buzzword, and knowing how to leverage this approach is essential for driving success across products, services and business models. In this Product Chat, you'll learn...

  • How human-centered innovation can help shape key business plans  
  • Tactics for employing human-centered innovation within your organizatio...
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    When you have a creative idea, you’re going to face objections. The best approach is to build the systems that’ll support the innovation even before you ask for additional resources from leadership. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Kirk Westwood author of The Very Best Bad idea.   They discuss:
  • Why a company must be agile for innovation to succeed
  • The reaction ...
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    While you might be comfortable with the concept: NIHITO (nothing important happens in the office), getting the most out of market visits is challenging. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Joy McCaffrey, product manager at LeaseQuery about her systematic approach to market research.

    They discuss:  

  • How to leverage an interview questions library
  • Capturing quantit...
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    This episode was recorded during our recent Product Chat Webinar.   When tackling market problems we all know the importance of identification and validation so we can move strategically and confidently towards building the kinds of products and features customers want to buy. Now more than ever, Agile has paved a new wave of product efficiency by enhancing collaboration using an incremental approach to providing solutions.   But h...
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    Product marketing has evolved from a task management role to a strategic role in an organization. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Steve Gaylor about what it means to be a product marketer in 2022. They discuss:
  • The responsibility of moving into a strategic role.
  • The relationship between execution and strategy.
  • The power behind knowing which...
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    February 18, 2022 33 min

    Validating market problems isn’t about listening only to the noisy 20 percent of the market. Instead, it’s about understanding the needs of the quiet 80 percent too. Without validation, product teams can invest valuable time and resources into an idea that is destined to fall flat.

    In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Terry Sadowski who candi...

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    Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Diane Pierson, an instructor at Pragmatic Institute, on the organizational mechanics of innovation.What does innovation mean at your company and to your leadership? That definition and focus give you and your team the ability to move in the most effective direction.   During this episode, Rebecca and Diane discuss:
  • The difference between innovation and invention
  • ...
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