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February 21, 2025 32 mins

What if the key to product success isn’t just the product itself, but how well you tell its story? 

In this episode of the Product Chats Podcast, host Rebecca Kalogeris welcomes Blair Bryant Nichols, owner of BBN Creative Management and an expert in strategic speaking platforms. Blair helps business leaders refine their public speaking and storytelling skills, guiding them to craft compelling narratives that engage stakeholders and customers alike. 

Blair shares practical strategies for product professionals to communicate more effectively, from overcoming the fear of public speaking to structuring stories that resonate. He discusses why your persona—not your product—is the hero of your story and explains how framing narratives around audience needs, rather than features, creates lasting impact. 

Tune in to discover actionable tips for crafting compelling narratives, delivering memorable presentations, and building confidence as a speaker—whether on stage, in internal meetings, or with customers. 

For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts 

Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com

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