EP324 Plug Your Profit Leaks - Build a Lean Company That Grows Faster

Plug Your Profit Leaks - Build a Lean Company That Grows Faster

EP324 Profit With A plan Podcast Released October 28,v 2025

Guest:  Duane Deason, CPA, CFO, Founder and President | Efficacy Group Host: Marcia Riner, Business Growth Strategist | Infinite Profit®

🎯 Episode Summary Revenue is up—but profit isn’t. This episode exposes the hidden operational bloat that quietly drains cash, slows innovation, and makes growth feel heavy. Duane Deason, founder of The Efficacy Group and author of Operationally Svelte, shares how to spot profit leaks early, build an internal cost management rhythm, and create a company that’s lean, agile, and built to last.

🎥 What You’ll Learn

• The silent costs that stall profit and slow innovation

• Why “operationally svelte” companies outpace, out-innovate, and outlast

• Founder habits that create bloat—and how to replace them

• How to build a cost management center from day one

• When to fund, fix, or kill projects using clear milestones

• Where to cut, renegotiate, or rebalance without starving growth

⏱️ Timestamp Highlights [00:00] Why revenue grows but profit stalls [02:32] Duane’s turnaround story and “Operationally Svelte” mindset [06:27] What bloat really is—and how it kills innovation [10:45] Stop “appeasement budgeting” and set accountable milestones [24:08] Build an internal cost management center that lasts [29:20] Hiring the right talent to own costs across departments

🔗 Resources & Links Guest website: https://efficacygroup.com InfiniteProfitConsulting.com ProfitBooster.biz

💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call [phone] or visit InfiniteProfitConsulting.com

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